Pedro Silveira

Experience

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  Keepon Interactive

  Jan 2005 - Jan 2006

  Gerente de Contas

  Account management and new business prospecting. Contract and commercial proposal editing, in charge of marketing and communication strategic plans building, project execution follow-up. B2C marketing analysis and trends watching.

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  CdClip Produções

  Jan 2007 - Jan 2007

  Gerente de Contas

  New account manager, working to identify communication and marketing needs for companies of all sizes. Activities included account management, projects presentations and follow-up within customers. Commercial proposal writing and presentation.

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  Enghouse Interactive Brasil & Portugal

  Jan 2007 - Jan 2011

  Gerente de Marketing da América Latina

  I was in charge of marketing activities coordination throughout the Latin America region, responsible for the brand message in those countries, events promotion and online/off-line advertising.

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  Genesys | Interactive Intelligence

  Jun 2011 - Jan 2014

  Gerente de Marketing de Campo da América Latina

  Interactive Intelligence is a leading software solutions company for customer relationship and contact centers management. The company brought its innovative vision to the Brazilian call center industry back in 2011 and I was selected as the field marketing manager in charge of the company start up phase.The marketing program I build had as its goal to position ININ's brand among well established competitors through big events sponsorship and media relations. We were able to position ININ as the best source for product and industry information to the press and local analysts, due to the company global footprint and extended collaboration between international teams. In no time we were knocking at the industry leaders doors, we were the new comers that took the industry by surprise. For this work I was recognized "The Best Marketing Employee of the Year" in 2012 and was promoted to regional field marketing manager for Latin America to extend local programs region wide. I then supported I team of account managers, was in charge or PR management across Latin America, brand awareness building and channel marketing in 8 countries. The LA lead generation team was also under my management and generated demand for the entire sales organization (around 50% of qualified business opportunities was generated by the lead generation specialists team). We started to use content marketing when it began to trend among marketeers, creating digital marketing campaigns and scoring leads.Our marketing program was key to position ININ as one of the contact center solution leading providers in Latin America, the best sales performance for field teams in 2012, 2013 and 2014. Exibir menos

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  Tangoe

  Jan 2014 - Jan 2016

  Gerente de Marketing da América Latina

  Tangoe is a global leader provider of enterprise connection lifecycle, IT, Cloud and telecom expense management solutions. I was given the opportunity to start the company marketing program across Latin America supporting the sales team in Brazil and Mexico. In this role I was able to differentiate the brand from its competitors through content marketing, event sponsoring and PR programs.I managed the lead generation team that was in charge of lead nurturing and follow-up as well. Our team have generated up to 85% of the business opportunities on Tangoe's pipeline during the first 12 months of work. In partnership with the outbound marketing strategy we have successfully used content market to generate lead, localizing rich content and assets like infographics, white papers and reports produced by the marketing team in the US. With coordinated activities and messaging we were able to evangelize the market helping them to identify latent needs for a new IT inventory management model. I also have sponsored key market events (like Gartner's IT Symposium in Sao Paulo) and was in charge of analyst relationship to gather insights and be ahead of competition. Exibir menos

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  Cipher | A Prosegur company

  Jun 2016 - Jan 2017

  Gerente de Marketing

  • Ser responsável pelo marketing, gerar leads qualificados de vendas e impulsionar o posicionamento da marca.• Trabalhar em interface com a equipe de vendas, vinculando atividades de marketing com iniciativas e planos de vendas.• Realizar análises de pipeline e funil de vendas, planejamento estratégico de contas, eventos e campanhas personalizadas para ajudar os representantes de vendas a fechar negócios de forma eficiente.• Atuar nos perfis das redes sociais, gerar conteúdos e aumentar o reconhecimento da marca e sua proposta de valor.• Utilizar dados, KPIs, relatórios de automação de marketing, web analytics, informações de redes sociais e sistema CRM para determinar o ROI de cada iniciativa reportada regularmente ao conselho de administração.Principais Projetos e Resultados Alcançados• Criação de programa de relacionamento com o público, artigos, press releases e blogs, com o objetivo de posicionar a empresa como uma fonte relevante de informações sobre segurança cibernética para meios de comunicação e jornalistas. • Criação de programa de marketing de conteúdo, baseado em conteúdo rico original (white papers, e-books e estudos de caso), criado em colaboração com o time. O programa gerou pipeline de US$ 6 milhões em 2017, o conteúdo foi usado para nutrir leads por meio de faixas de conteúdo baseadas em interesse, criadas em uma solução de automação de marketing que alimentou o pipeline de organização de vendas com novas oportunidades de negócios de qualidade. Exibir menos

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  Vivo (Telefônica Brasil)

  Jan 2017 - Jan 2020

  Gerente de Marketing

  • Ser responsável pelo marketing de produtos e ofertas de segurança cibernética, gerenciando estratégias de go-to-market, colocação de produtos, inteligência de mercado, pesquisas e treinamentos.Principais Projetos e Resultados Alcançados• Aumento do faturamento em mais de 240% nos últimos 2 anos com o lançamento de diversos produtos do portfólio de Segurança da Informação.• Alcance do 5º lugar em market share, aumentando a carteira de clientes e quebrando a marca de 1.200 clientes no último trimestre, através do lançamento da marca ElevenPaths em 2019 da unidade global de cibersegurança do Grupo Telefônica Brasil, em um plano ousado de alavancar o reconhecimento da marca da empresa no mercado local. Após o lançamento a empresa aumentou expressivamente o ritmo de liderança de mercado. Exibir menos

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  GC Security

  Jan 2020 - Jan 2023

  Gerente de Marketing e Produtos

  • Definir e otimizar o portfólio de serviços e produtos para atender a necessidade dos clientes.• Identificar o potencial impacto sobre o mercado, criar conteúdo, planejar e executar campanhas, gerir canais de comunicação digital e definir voz da marca.• Gerir toda a comunicação de marketing e estratégia de produto e antecipar quaisquer problemas.• Avaliar a concorrência no mercado e posicionar o produto para que seja atrativo aos consumidores.• Desenvolver estratégias, frameworks, processos de trabalho e aproximar potenciais stakeholders. Exibir menos

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  Logical IT

  Jan 2023 - Mar 2024

  Marketing Manager
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  TEUNO

  Mar 2024 - now

  Gerente de marketing de produtos