
Zakir Bakshi
Financial Analyst

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About me
Assistant Manager | Rogers Communications | Implementing Marketing Automation for Sales Success
Education

Seneca College
2022 - 2022Postgraduate Degree Business Analytics 4 CGPAActivities and Societies: Included in the Presidents Honour List for achieving a 4.0 CGPA in both semesters. Completed a one-year Seneca Business Analytics program, proficient in using analytical tools like SaaS, Tableau, Python, Excel, and SaaS Database Miner for data extraction, manipulation, and visualization.Gained skills in data management, software development, statistical modeling, and ethical data practices for evidence-based decision-making in business environments.

MIT School of Business
2018 - 2021Bachelor's degree EconomicsDeveloped strong analytical and problem-solving skills, proficient in microeconomics, macroeconomics, econometrics, and statistical analysis. Gained expertise in data manipulation, modeling, and interpretation. Skilled in research, critical thinking, and providing data-driven insights for organizational growth.

Delhi Public School Srinagar
2005 - 2018School
Centennial College
2023 - 2023Marketing Research & Analytics AnalyticsActivities and Societies: Tableau,SaS,Excel,Python,Qualtrics,Excel Completed Centennial College's Marketing Research and Analytics program, specializing in big data analytics tools such as SAS, Tableau, SPSS, and Excel for data-driven marketing decisions.Achieved program outcomes in optimizing marketing program results, project management, data auditing, industry analysis, questionnaire design, hypothesis testing, and actionable recommendations from research findings.
Experience

HDFC Bank
Mar 2021 - May 2021Financial Analyst•Supported Senior Fund Accountant in preparing financial reports, conducting analyses, and contributing to informed decision-making for internal and external stakeholders.•Proficiently managed financial aspects, including payroll, budgeting, bookkeeping, and market research, providing valuable support to the finance department.•Conducted market research and competitive analysis, facilitating the investment team in identifying new opportunities. Maintained client records, ensuring compliance, and leveraged tools like Finacle, Pivot Tables, and VLOOKUP for streamlined financial processes and data-driven decision-making. Show less

Walmart
Apr 2022 - Oct 2022Sales Associate•Managed inventory efficiently by implementing stock rotation, reducing expired items, and optimizing stock quality.•Ensured strict policy adherence, processing returns and coupons, resulting in a notable 20% decrease in customer complaints.•Implemented Salesforce as a part of inventory management, ensuring accurate tracking of stock levels and efficient stock rotation.•Spearheaded a customer fulfillment program, reducing order processing time by 20% and improving accuracy. •Utilized Salesforce data for improved customer service and streamlined operations alongside tools like Tableau, GIF, and Avaya Workplace. Show less

Rogers Communications
Apr 2023 - nowCollaborated with department heads to develop and implement a comprehensive customer service training program, resulting in a 15% increase in overall customer satisfaction ratings.Implemented personalized coaching sessions for employees, resulting in a 20% improvement in individual performance metrics and a 5% decrease in employee turnover rate.Utilized performance tracking software to monitor skill development progress, leading to a 30% improvement in employee proficiency within six months.Executed targeted marketing campaigns to promote Rogers & Fido brands, including the Rogers Mastercard, resulting in a 15% increase in brand awareness among key demographics.Implemented new inventory management system resulting in a 20% reduction in out-of-stock items, increasing overall sales by 15%. Show less Implemented cutting-edge marketing automation platforms like Salesforce, enhancing campaign efficiency by 25%and delivering measurable ROI and KPI improvements.Collaborated with cross-functional teams to develop action plans based on objective progress data, leading to a 20%improvement in goal achievement rate for B2B and B2C client base.Coordinated cross-functional collaboration between sales, marketing, and product development teams to ensurealignment of initiatives with organizational goals, resulting in a 15% increase in customer engagement andsatisfaction levels.Utilized performance data to identify areas of improvement for each sales representative, leading to a 10% decreasein turnover rate within the sales team.Established a direct line of communication as an official Google Embassaedor for Rogers with Googlerepresentatives to stay informed on upcoming product releases and beta testing opportunities, leading to thesuccessful implementation of new features that boosted sales by 10%. Show less Utilized Salesforce to track interactions, leads, and account details for a portfolio of 100+ clients, resulting in a 20%increase in customer engagement and conversion ratesCollaborated with the marketing team to analyze data from phone calls and text messaging campaigns, identifyingkey trends that improved customer engagement by 25%.Utilized Apollo, Excel, Statflo, and Power BI to conduct detailed market research and identify key trends for strategicbusiness development initiatives, resulting in a 15% increase in qualified leads.Utilized email outreach strategies to engage with potential clients, achieving a response rate of 25%, significantlyhigher than industry average.Utilized CRM tools to track and manage leads effectively, increasing lead conversion rates by 20% within the first quarter. Show less
Assistant Manager
Sept 2024 - nowAccount Executive
Nov 2023 - Sept 2024Business Development Executive
Apr 2023 - Nov 2023
Licenses & Certifications
- View certificate

Prepare Data for Exploration
GoogleOct 2023 - View certificate

Ask Questions to Make Data-Driven Decisions
GoogleSept 2023 - View certificate

Foundations: Data, Data, Everywhere
GoogleSept 2023 - View certificate

Process Data from Dirty to Clean
GoogleFeb 2024 - View certificate

Rock Your LinkedIn Profile
LinkedInApr 2023
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