
Timeline
About me
Product Designer | @TosanSoha
Education

Islamic azad university
2009 - 2013Master's degree mechanical engineering aActivities and Societies: Focused on Buckling of Porous Circular plates with Piezo Layers Under Thermal Loading

Imam khomeini international university
2003 - 2008Bachelor's degree mechanical engineering b+
Coursera
-Certificate ux/ui design
Experience

Sadad machine co.
Mar 2008 - Mar 2009Mechanical engineer & technical expert• Provide a Proposal of "3 MW-Wind Turbine”• Serve as technical Support engineer

Terakit omran parsian consultant co.
Mar 2009 - Sept 2013Information technology expert• Build Custom Computer systems for regular use and or professional works.• Introduce a budget plan and arrange for purchase of computer components.• Deal with network management, database administration, software and hardware development.• Work closely with a team of 100 employees to serve them a high level of IT services.• Provide Technical Support to employees and train non-technical workers.• Establish compatibility with third party software products by developing programs for modification and integration. Show less

Vision barsa ltd.
Oct 2015 - Nov 2018Senior foreign trade expert & head of content departmentMain responsibilities (as Senior Foreign Trade Expert):• Conduct target market research to scope out industry competition and identity advantageous trends to place orders of best-selling products• Interact with suppliers on a daily basis in order to deal with oversea transactional matters, place new orders, negotiate for the beneficial purchases under the most proper commercial terms and conditions, discrepancies and RMA approach, guarantee and etc.• Logistics management from manufacturer to end users including shipping and the Custom’s procedures.• Set a dynamic strategic cost price formula in order to implement to all merchandises to remain market competitive yet with high profit margins.• Collaborate with professionals and manufacturing vendors to implement accounts and build professional relationships.• Co-operate with vast variety of off-line and online markets like Digikala teams (as the biggest online market in MEA) to get our products sold.• Track all sales, expenses, revenues, client/employee scheduling, inventory control, accounts payable, collected payment, disbursed payroll checks and handled all banking transactions for effectively operating business.• Prepare or present reports concerning activities, expenses, budgets, government statutes or rulings, or other items affecting businesses and analyze profit-and-loss statements.Main Responsibilities (as Head of Content Department):• Manage whole professional product photography process, editing, collect product specifications and website data entry to get the content posted online.• Work closely with the marketing team to devise a web content strategy that aligns with the company's wider goals.• Actively monitor our social media accounts while monitoring competitors.• Actively promote company offerings by design, create and manage promotions and ad campaigns.• Involve in recruitment of new employees. Show less

Self-employed
Nov 2017 - nowDigital product designer (ui/ux designer)• Plan and conduct user research and competitor analysis to identify user needs• Work closely with the product team to identify research questions• Plan and conduct interviews, user surveys, card sorting and usability tests• Design and execute studies into user behaviors and attitudes• Help define and refine user personas• Present and communicate insights in order to help shape long-term product strategy• Interpret data and qualitative feedback• Work with the team to identify users’ needs and understand how users navigate content• Translate business and user needs into solution concepts that are meaningful, easy to use, and engaging• Create user stories, personas, and storyboards• Determine information architecture and create sitemaps (Plan and design the information architecture for the website or app; what information should go where? Which elements are more important and should be given priority?)• Create prototypes and wireframes• Collaborate with Managers, Marketing, Customer Success, and Sales to develop a core understanding of user personas• Combine UX thinking with design execution, to produce usable and intuitive user interfaces• Collaborate with the rest of the design team to evolve and refine our design system, ensuring visual cohesion and engineering efficiency across all user touchpoints• Help build out design processes, tools, and culture• Communicate design solutions to engineers and stakeholders• Work within brand guidelines to create layouts that reinforce a brand’s style or visual points Show less

3m men's underwear manufacturer
Nov 2018 - Mar 2021Business owner• Diagnose or treat performance-related conditions.• Develop and implement business, marketing and sales forecast plan, create marketing strategies to increase sales and expand client base to support company’s goals.• Describe strategic products’ purchase price in order to remain market competitive yet with high profit margins.• Conduct target market research to scope out industry competition and identity advantageous trends.• Collaborate with professionals and manufacturing vendors to implement accounts and build decent relationships and to provide beneficial and quality raw materials.• Monitor processes and procedures to make sure that all met compliance regulations.• Logistics management from manufacturer to end user Business Owners.• Enhance operational efficiency and productivity by managing and streamlining.• Oversee business budget planning and administration, accounting functions and prepare financial or regulatory reports required by laws, and regulations.• Track all sales, expenses, revenues, client/employee scheduling, inventory control, accounts payable, collected payment, disbursed payroll checks and handled all banking transactions for effectively operating business.• Prepare or present reports concerning activities, expenses, budgets, government statutes or rulings, or other items affecting businesses and analyze profit-and-loss statements.• Negotiate or approve contracts or agreements with suppliers, distributors, federal or state agencies, or other organizational entities.• Meet with vendors and suppliers and establish fruitful relationships.• Strong focus on customer satisfaction, loyalty, and follow up to ensure reputation and strong reviews of our brand perspective.• Coordinate with corporate clients to ensure large jobs are delivered with high quality and to suit their requirements.• Train, hire and collaborate with team of 5 employees engaged in manufacturing process on a daily basis to monitor their productivity and efficiency. Show less

Student of the game club
May 2021 - Aug 2021Senior user experience (ux) and user interface (ui) designerBrief:As a UX/UI Designer at Studentofthegame.com, I had the privilege of spearheading a complete rebranding initiative for the company, with a primary focus on football related content.Responsibilities:• Logo Redesign: I led the rebranding effort by conceptualizing and designing a new logo for Studentofthegame.com. This involved creating a comprehensive set of logo variants and documenting the design process, including initial concepts and sketches. The new logo effectively represented the essence of our brand and its connection to football.• Design System Development: To ensure consistency and cohesiveness throughout the brand's digital presence, I established a brand-new design system. This system included a full-color palette, accessibility guidelines, and a repository of UI design components. This resource served as the foundation for all future design work, enhancing the overall user experience.• Website Redesign: I played a pivotal role in revamping the entire website's design. This encompassed creating visually appealing and user-friendly pages that aligned with our new brand guidelines. The redesigned website provided visitors with an engaging and seamless experience, resulting in increased user engagement and retention.• Consultation: In addition to design work, I provided consultation to stakeholders within the organization on how to effectively implement the new brand guidelines across all of Studentofthegame.com's platforms and social media channels. I offered guidance on how to ensure a consistent and impactful brand presence, fostering a stronger connection with our audience.• Through these efforts, I was able to contribute to the growth and success of Studentofthegame.com by delivering a cohesive brand identity and a user-centric web design that resonated with our target audience and set the stage for a more engaging online presence. Show less

Tosan soha
May 2021 - nowSenior product designerUp to this moment, I have worked on various projects at Tosan Soha, involving different features and services, including: 1. Escrow 2. Guaranteed Internet Payment Gateway 3. BNPL (Buy Now, Pay Later) 4. Neo Banking 5. Merchant Panels 6. CSP Panels 7. User Panels 8. IPG Plugin Interface 9. Identity Rebranding 10. Creating a Design System 11. Setting up a Figma Professional Plan through Teams• Work closely with the product team to identify research questions• Present and communicate insights in order to help shape long-term product strategy• Work with the team to identify users’ needs and understand how users navigate content• Translate business and user needs into solution concepts that are meaningful, easy to use, and engaging• Combine UX thinking with design execution, to produce usable and intuitive user interfaces• Collaborate with the rest of the design team to evolve and refine our design system, ensuring visual cohesion and engineering efficiency across all user touchpoints• Communicate design solutions to engineers and stakeholders• Work within brand guidelines to create layouts that reinforce a brand’s style or visual points• Create prototypes and wireframes (Low-fidelity)• Create High-fidelity version PWA app Show less

Charkhesh studio
Mar 2022 - Nov 2023Product design consultant for charkhesh studioBrief:Experienced Product Design Consultant providing strategic guidance to Charkhesh Studio, a budding enterprise specializing in 3D modeling and animation marketing. Collaborated with the studio's founders to shape their vision, identify market opportunities, and establish a strong presence in the industry. Responsibilities:• Strategic Advising: Worked closely with the talented founders of Charkhesh Studio to provide expert insights and strategic recommendations for business development in the 3D modeling and animation marketing sector.• Market Analysis: Conducted in-depth market research, helping the studio understand industry dynamics, identify market gaps, and discover growth opportunities.• Product Development Guidance: Offered recommendations on the development and enhancement of the studio's 3D modeling and animation services, ensuring alignment with market demands and client needs.• Brand Strategy: Advised on the creation of a unique brand identity, guiding decisions related to logo design, color schemes, and brand messaging.• Marketing Strategy Development: Assisted in formulating marketing strategies, both online and offline, to boost brand recognition and attract potential clients.• Client Acquisition Strategies: Provided advice on client acquisition methods, pricing strategies, and business development tactics to expand the studio's client base.• User Experience (UX) Enhancement: Offered guidance to improve the user experience of Charkhesh Studio's services, making sure clients have a seamless and enjoyable interaction.• Market Insight: Stayed informed about industry trends, design tools, and technologies, ensuring that Charkhesh Studio remained competitive in the field.• Client Relations Management: Worked on maintaining strong relationships with clients, ensuring their expectations were met and exceeded while collecting valuable testimonials and referrals. Show less

Mosavvar
Dec 2022 - Aug 2023Ux/ui instructor at mosavvar instituteTopics:1. Foundations of User Experience (UX) Design:• UX CAREERS AND ROLES• UX Designer Types (Personality/Approach)• Product Development Life Cycle (PDLC)• Characteristics of A Good User Experience• UX Frameworks• Design Across Platforms• Designing cross-platform experiences• The four Cs of designing for multiple platforms2. Start the UX Design Process - Empathize:• RESEARCH• BIAS• EMPATHY MAP• PERSONA• USER STORY• USER JOURNEY• ACCESSIBILITY3. Start the UX Design Process - Define:• PROBLEM STATEMENT• HYPOTHESIS STATEMENT• VALUE PROPOSITION4. Start the UX Design Process - Ideate:• COMPETITIVE AUDIT• HMW FRAMEWORK• CRAZY EIGHT FRAMEWORK5. Build Flow, Wireframe and Low-Fidelity Prototypes6. Create High-Fidelity Designs and Prototypes in Figma Show less
Licenses & Certifications
- View certificate

Usability testing with hotjar
CourseraMar 2023 - View certificate

Google certificate - conduct ux research and test early concepts
CourseraSept 2021 - View certificate

Google ux design certificate
CourseraOct 2021 - View certificate

Google certificate - create high-fidelity designs and prototypes
CourseraSept 2021 - View certificate

Google certificate - responsive web design in adobe xd
CourseraSept 2021 - View certificate

Google ux design specialization
CourseraSept 2021 - View certificate

Google certificate - design a user experience for social good
CourseraSept 2021 - View certificate

Google certificate - build wireframes and low-fidelity prototypes
CourseraAug 2021 - View certificate

Google certificate - foundations of user experience (ux) design
CourseraAug 2021 - View certificate

Google certificate - start the ux design process: empathize, define, and ideate
CourseraAug 2021
Languages
- enEnglish
- azAzerbaijani
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