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Ina Stoyanova

Ina Stoyanova

PR department trainee

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  • Timeline

  • About me

    Marketing Manager

  • Education

    • Foreign Language Secondary School "Geo Milev"

      2002 - 2007
      High School English language

      First language - EnglishSecond language - German

    • University of Leeds

      2012 - 2013
      Master’s Degree MA Corporate Communications and Public Relations Merit

      Public Relations in Practice, Corporate Communications Strategy, Marketing Communications, Marketing Research, Consumer Behaviour, Brand Management, Internal Communications and Change Management, Corporate Social Responsibility

    • University of Wroclaw

      2010 - 2011
      - Journalism and Social Communication

      Activities and Societies: LLP Erasmus student; Intensive 6-month Polish language course Social Media; Public Relations in Central and Eastern Europe; Television Documentary; Social Psychology; Political Advertising in Central and Eastern Europe

    • Sofia University St. Kliment Ohridski

      2007 - 2011
      Bachelor’s Degree Public Relations

      Media Advertising (radio, press, TV, Internet); Business Communication; Organization Management; Advertising Campaign; Brand Management; Graphic design; Communication Skills; Rhetoric; Media and PR (press, radio, TV); Image management and development; Sociology; Marketing; Psychology of Communication; Media Law; Persuasive Communication; Media Relations and others

  • Experience

    • Prista Oil Group

      Sept 2008 - Oct 2008
      PR department trainee

      - Participation and coordination of all activities and projects, organized by the department- Daily press monitoring - Participation in event management – opening of port terminal - Varna

    • All Channels Communication

      Sept 2009 - Oct 2009
      Account Assistant Trainee

      - Media planning and daily media monitoring- Participation in event preparation- Media relations and producing publications during a campaign- Presentations / reports preparation - Working with the accounts British American Tobacco, Avon Bulgaria, Discovery Channel, SOS Children’s Villages, Postbank

    • Kamenitza AD, part of Molson Coors

      Dec 2011 - Jun 2012
      PR expert trainee

      - Organizing and control of all activities, connected with PR events, corporate communications and protocol, including the 10th anniversary tournament Kamenitza Fan Cup 2012- Preparation of articles, announcements and press releases for the conducted events - Daily media monitoring - Evaluation of the media coverage - Preparation of briefs and media plans - Administration and support of data bases - Daily translations of press releases- Weekly media reports for the internal communications of Starbev Group - Participation in the preparation of annual corporate reports Show less

    • Varna University of Management (former International University College - Albena)

      Sept 2013 - Nov 2013
      International academic activities coordinator - temporary consultant

      - Preparation of reports, presentations and articles (in Bulgarian and in English) - Cooperation of the rector for all international partnerships, communications and relations with universities abroad- Responsible for the international protocol during visits of representatives of foreign partner institutions - Administrating and managing all documentation in relation to the partnership with Cardiff Metropolitan University and its programs at IUC

    • Sana Park Resort

      Jan 2014 - Jul 2014
      Communications Coordinator

      - Preparation and writing of press releases and other advertising and information materials about the resort in Bulgarian and English (articles, corporate website content, flyers, text / image for advertisements, presentations, etc.) - Relation between the resort and media, corporate clients, tour operators and agencies - Events organizing (both promoting the product and clients’ events) – preparation of offers, planning, relations with subcontractors and clients - Preparing weekly and monthly entertainment schedules with events and classes in the hotel, spa centre and gourmet restaurants - Building, developing and keeping the corporate identity of the resort as well as that of the rest of the hotels managed by the company - Activities related to building and developing the corporate culture among the employees; preparation of reports for the headquarters with information about the current activities of the company in the region - Conducting info tours presenting the resort in front of potential corporate or individual clients, tour operators, media and other stakeholders - Preparation of the resort for official opening and participation in the overall process of every department - Data bases creation and support - Working with hotel software (Clock EVO) – calculating and making tariffs, processing and systematization of the information about reservations and occupancy - Preparation of weekly and monthly inquiries and reports about income, sales, past and future occupancy - Working with the platform booking.com – content, reservations processing, clients relation Show less

    • Leaders of the Natural Sciences Olympic Teams Association / LNSOTA

      Nov 2014 - Mar 2017
      Development & Fundraising Manager

      - Developing and implementing fundraising strategy for the preparation and participation of the national natural sciences Olympic teams at international contests - Identifying and research of potential donors - Creating and cultivating corporate and institutional partnerships - Organisation of fundraising campaigns - Development of marketing strategies and preparing marketing materials- Maintaining the Association’s image and preparing materials for its representation before corporate partners- Organisation of events, including events with high standing participants and guests (the President of the Republic of Bulgaria, Ministers)- Managing events with corporate partners (e.g. Dropbox, Google, Bayer Bulgaria and others) - Working with and coordinating subcontractors (PR agencies, web developers, designers, etc,) on communication campaigns- Website production - coordination and development management Show less

    • A TEAM, PR&Advertising, part of VM Finance Group

      Mar 2017 - Jul 2017
      Account Manager

    • Lean Digital Solutions Ltd.

      Aug 2017 - now

      • Marketing Manager

        Mar 2018 - now

      • Junior Marketing Manager

        Aug 2017 - Mar 2018

  • Licenses & Certifications

    • Grade A in CAE / Council of Europe Level C2

      University of Cambridge ESOL Examinations