
R. Aj. Diajeng Widiani Hadifarica
Chief Executive Officer

Connect with R. Aj. Diajeng Widiani Hadifarica to Send Message
Connect
Connect with R. Aj. Diajeng Widiani Hadifarica to Send Message
ConnectTimeline
About me
Founder & CEO of Incredible Floaties | National Awardee (KMI, P2MW, AYE) | Empowering 450+ Students & 50+ Businesses | Business Mentor & Educator at Universitas Airlangga
Education

SMP NEGERI 1 SURAKARTA
2014 - 2017
Universitas Airlangga
2020 - 2024Bachelor's degree Business, Management, Marketing, and Related Support Services 3.88• Achievements (2022): 3rd national champion Kewirausahaan Mahasiswa Indonesia (KMI Awards XIII tahun 2022) kategori Jasa dan Perdagangan• Achievements (2022): Awardee funding Program Pembinaan Mahasiswa Wirausaha (P2MW) in 2022 from the Ministry of Education, Culture, Research, and Technology• Achievements (2023): Awardee funding Program Pembinaan Mahasiswa Wirausaha (P2MW) in 2023 from the Ministry of Education, Culture, Research, and Technology• Achievements (2023): "INCREDIBLE… Show more • Achievements (2022): 3rd national champion Kewirausahaan Mahasiswa Indonesia (KMI Awards XIII tahun 2022) kategori Jasa dan Perdagangan• Achievements (2022): Awardee funding Program Pembinaan Mahasiswa Wirausaha (P2MW) in 2022 from the Ministry of Education, Culture, Research, and Technology• Achievements (2023): Awardee funding Program Pembinaan Mahasiswa Wirausaha (P2MW) in 2023 from the Ministry of Education, Culture, Research, and Technology• Achievements (2023): "INCREDIBLE FLOATIES" best business kategori Jasa Airlangga Young Entrepreneur (AYE) IN 2023 from Universitas Airlangga• Achievements (2023): Awardee funding Airlangga Young Entrepreneur (AYE) in 2023 from Universitas Airlangga Show less

SMA Negeri 3 Surakarta
2017 - 2020
Universitas Airlangga
2024 -Master's degree Human Resources DevelopmentActivities and Societies: Proud to be selected as TOP 45 out of 36,712 participants from all around Indonesia in the Diplomat Success Challenge 2024, held by PT Wismilak Inti Makmur Tbk. Representing the creative industry with purpose-driven innovation. ✨ From 36,712 to 45 — not the finish line, just the beginning. #DSC2024 #Top45 #CreativeLeadership Master of Human Resources Development - Creative Industry
Experience

INCREDIBLE FLOATIES
Jan 2019 - nowChief Executive Officer🚀 Founder of Incredible Floaties, a character floaties rental business offering inflatables like Unicorns, Flamingos, Donuts, and more — spreading joy through unforgettable pool and beach moments!✨ Business Highlights:🎉 Operating since 2019, with an official Business Identification Number (NIB)💦 Trusted by thousands of happy customers across Indonesia🌍 Invited to premium bazaar events visited by the British Embassy Jakarta and Cambridge University🤝 Booth visited by Sandiaga Uno, Minister of Tourism & Creative Economy (2020–2024)📺 Featured on Trans TV’s "Celebrity on Vacation"🏆 Awards & Recognitions:🥉 3rd Place Winner – Services & Trade Category Kewirausahaan Mahasiswa Indonesia (KMI Awards XIII 2022) Organized by the Ministry of Education, Culture, Research, and Technology💡 Awardee of Program Pembinaan Mahasiswa Wirausaha (P2MW) 2022 Received Rp7,500,000 in funding from the Ministry of Education, Culture, Research, and Technology🥇 Best Business – Services Category Airlangga Young Entrepreneur (AYE) 2023, hosted by Universitas Airlangga🌟 AYE 2023 Awardee Received Rp8,000,000 in funding from the Airlangga Young Entrepreneur Program, Universitas Airlangga📰 Media Coverage:Covered by numerous national and regional media outlets:UNAIR News, Media Indonesia, Kominfo Jatim, InfoPublik, RRI, Warta Indonesia, and many more++ Show less

WEBS FEB UNAIR
Jan 2021 - Dec 2022• Liaison Officer for the Internal Division Training 2021 and 2022, responsible for enhancing bonding and development among WEBS members.• Liaison Officer for the School of Business External 2021 featuring speakers Shandy Purnamasari, CEO of MS GLOW, and Audrey Maxi, Co-Founder of Riliv, attended by 200++ participants.• Liaison Officer for MANAGEMENT LEGACY 2021, organized by the HIMA Manajemen Universitas Airlangga
Human Resources Advisor
Jan 2022 - Dec 2022Human Resources Staff
Jan 2021 - Dec 2021

YOUTH ENTREPRENEUR CAMP
Dec 2021 - Feb 2022Chief Executive🚀 Chief Executive – Youth Entrepreneur Camp 2022📍 Organized by WEBS (Entrepreneurship Student Association),Faculty of Economics and Business, Universitas Airlangga🔹 Led the planning and execution of Youth Entrepreneur Camp 2022, an intensive entrepreneurship bootcamp for university students🔹 Engaged 40++ participants through workshops, leadership training, and entrepreneurial mentoring🔹 Promoted collaborative learning and hands-on experiences to foster entrepreneurial mindset🔹 Coordinated a dedicated team to deliver a successful 2-day event filled with innovation and creativity🔹 Strengthened my leadership, strategic planning, and team management skills through this role🔹 Proud to contribute to the entrepreneurial ecosystem at Universitas Airlangga Show less

EXXA Incorporation
Feb 2022 - Sept 2023Book Editor📘 Academic Contributor – EXXA Student Handbook | Faculty of Economics and Business, Universitas AirlanggaHonored to contribute as an Academic Contributor and Revisor for the EXXA Student Handbook, an essential academic guide for Management students at Universitas Airlangga, used across semesters 2, 3, 4, and 5.🎓 In addition to the EXXA Handbook, I also served as:• Revisor of 11 core textbooks for the Management Department, covering subjects such as: — Cost Accounting — Monetary Economics — Financial Management I & II — Management Accounting — Human Resource Management — International Business — Taxation — Leadership — Management Information Systems — Business Planning• Author of a specialized Digital Literacy textbook, tailored to equip Management students with relevant 21st-century digital skills.📍These contributions aim to strengthen the academic framework and enhance the student learning experience in one of the most dynamic programs at FEB UNAIR — the Department of Management. Show less

KKN BIAN UNAIR SUPPORTED BY UNICEF
Sept 2022 - Sept 2022Data Entry Specialist🧒💉 KKN BIAN – Community Engagement for Child ImmunizationIn collaboration with Universitas Airlangga, UNICEF, and the Surabaya City GovernmentProud to be part of KKN BIAN (National Child Immunization Month) — a community service program aimed at increasing awareness and participation in early childhood immunization across Surabaya.As student volunteers, we worked hand-in-hand with local communities to:✔️ Educate parents about the importance of immunization✔️ Encourage families to protect their children from preventable diseases✔️ Support Indonesia’s national health goals through active grassroots engagementThis initiative reminded us that one small act of care today can shape a healthier generation tomorrow.Grateful for the opportunity to serve and learn with purpose, representing Universitas Airlangga. Show less

E-TALK (ENTREPRENEUR TALK)
Feb 2023 - Apr 2023Project Event Coordinator✨ Empowering Future Entrepreneurs through Real Stories🧠 Project Event Coordinator — Entrepreneur Talk (E-Talk)Management Department, Faculty of Economics and Business, Universitas AirlanggaAs the coordinator of Entrepreneur Talk (E-Talk), I had the opportunity to lead a meaningful project that connects 2nd-semester Management students with inspiring alumni entrepreneurs.This event wasn’t just a talk—it was a powerful exchange of experience, resilience, and mindset. We brought in alumni founders who shared what it’s really like to build a business in different industries, and how they overcame personal and structural challenges.🌟 What we achieved together:✅ 200+ enthusiastic student participants✅ Real conversations about privilege, leadership, and adaptation✅ A full-house session that blended theory and lived experienceServing as Project Event Coordinator, I managed the end-to-end process—from ideation, speaker relations, visual coordination, to stage execution. It taught me how to turn a vision into a valuable experience for others.Grateful to be part of an initiative that nurtures entrepreneurial thinking where it matters most—at the start of the journey. Show less

Universitas Airlangga
Feb 2023 - nowAssistant Professor🎓 Teaching Assistant – Universitas AirlanggaFaculty of Economics and Business | Faculty of Advanced and Multidisciplinary TechnologyAs a Teaching Assistant, I actively supported entrepreneurship and business development courses by coaching and mentoring 37 real businesses across departments at Universitas Airlangga.📌 Entrepreneurship Course• Mentored 37 real businesses in collaboration with students from the Management Department and the Robotics & Artificial Intelligence Department• Guided 250+ students in understanding how to engage with and provide solutions for existing businesses🏢 Small and Medium Enterprises (SME) Course• Mentored 20 SMEs by facilitating strategic business development through student consultancy projects• Supported 150+ students in applying SME theories to actual business cases📊 Business Plan Course• Coached 10 business groups from the Management Department in creating feasible and fundable business plans• Advised 50+ students in translating business concepts into structured proposalsThis experience gave me the chance to combine academic instruction with real-world impact—supporting over 450 students and more than 50 real businesses through structured coaching, mentoring, and strategic execution.Proud to contribute to a university that values applied learning and real entrepreneurship. Show less

ENTREPRENEUR DAY 2023
Apr 2023 - May 2023Project Event Coordinator🎪 Project Event Coordinator – Entrepreneur DayFaculty of Economics and Business, Universitas AirlanggaProud to lead the Entrepreneur Day as Project Event Coordinator, a large-scale business exhibition that brings together innovation, collaboration, and experiential learning within the Entrepreneurship course in the Management program at Universitas Airlangga.This event is part of the curriculum for 2nd-semester Management students, and organized by 6th-semester students majoring in Entrepreneurship — offering a real-world platform for students to launch, validate, and pitch their business ideas directly to the public.📊 Event Highlights:• Engaged over 200+ student entrepreneurs in real-time business execution• Showcased 60 business tenants featuring student-led products and services• Welcomed 2,000+ visitors from the university and general public• Facilitated direct interaction between students, consumers, and potential investors🎯 As the Project Coordinator, I led the planning and execution process—overseeing team divisions, tenant coordination, venue management, public promotion, budgeting, and on-the-ground operations.This experience allowed me to sharpen my skills in project leadership, stakeholder management, and event execution, while contributing to an educational initiative that turns theory into action.Grateful to be part of a program that champions student innovation and entrepreneurial growth. Show less

Lingkar Sinergi
Jun 2023 - Dec 2023Peer Mentor🌿 Peer Mentor – Entrepreneurship PathGrateful to be trusted as one of the Peer Mentors in the Entrepreneurship path for Lingkar Sinergi Batch 6 — a national student development program that brings together passionate youth across Indonesia.In this role, I had the chance to:Share experiences from my journey building Incredible Floaties.Support fellow students in developing their business ideas.Learn together through discussions, reflections, and small mentoring sessions.It was a meaningful opportunity to grow alongside aspiring changemakers and contribute, even in small ways, to their entrepreneurial paths.🌱 Still learning, still growing — and thankful to be part of a community that supports both. Show less

CNN Indonesia
Aug 2023 - Dec 2023Sales Admin✨ Awardee of Best Intern – CNN Indonesia, MSIB Batch 5I had the incredible opportunity to intern at CNN Indonesia through the Kampus Merdeka MSIB program, and was honored to be recognized as the Best Intern of the batch.💼 During this internship, I:• Supported the Sales Team in driving efforts toward achieving the company’s revenue target of Rp250 Billion• Assisted in the preparation and facilitation of the BNSP-certified MICE (Meeting, Incentive, Convention, and Exhibition) professional certification for the CNN Indonesia teamThis experience deepened my understanding of business media operations and strategic communication, while also enhancing my project coordination and team collaboration skills in a high-performing environment. Show less
Licenses & Certifications
- View certificate

Revou Mini Course - Intro to Digital Marketing
RevoUJul 2022
Recommendations

Laura galligan
Senior Administrative Assistant/Project Manager at TravelersEnglewood, Colorado, United States
Rebecca kaddissi gerges
Marketing Coordinator at Moulin d'OrBekaatet-Achkout, Keserwan-Jbeil Governorate, Lebanon
Rajesh kumar gummadavelli
L&T Digital Energy Solutions | IIM Kashipur’23 | NIT JamshedpurTelangana, India
Tevfik çeştepe
Business Intelligence ManagerIstanbul, Istanbul, Türkiye
Eariele k.
Exam Invigilator at LTI | Graduate at Sohar University | Web Dev | GDG Sohar Organizer | WTM Ambassa...محافظة شمال الباطنة Wilayat Sohar عمان
Mansour alamro
(مستشار التطوير ) في شركة السلام لصناعة الطيران/ ماجستير ادارة المشاريع/ مهندس كيميائيSaudi Arabia
Petya atanasova, phd
Researcher in Environmental Exposure, Diet & NCDsLondres et périphérie, Royaume-Uni
Ricardo valente
CorretorLondrina, Paraná, Brazil
Luciano bandeira
Estudante de Direito na Anhanguera EducacionalJundiaí, São Paulo, Brazil
Reynaldi satrio nugroho
Regional FP&A, Assistant Manager at Shopee | Shopee GLP GraduateSingapore, Singapore
Marion higginbotham
Industrial maintenance technician / ElectricianGreater Chicago Area
Thiane fávero torres
Tesouraria, Controles Internos e RiscosCaxias do Sul, Rio Grande do Sul, Brazil
James evers
Director, Resource Management at dentsu internationalNew York City Metropolitan Area
Josimar de alencar
Analista | Operações | Resseguros | Seguros | Data Driven | ETLRio de Janeiro, Rio de Janeiro, Brezilya
Cihat taş
Endirekt Satın Alma MühendisiTürkiye
Nikki banks
General Manager at the Half Moon Bay Brewing CompanyHalf Moon Bay, California, United States
Christiane bremen zanghelini
Especialista em Planejamento | Inteligência e Análise de NegócioFlorianópolis, Santa Catarina, Brazil
Darron marchan
Quality TechnicianPenal, Penal-Debe, Trinidad and Tobago
Susie miller
Assistant Director at Australian Competition and Consumer CommissionGreater Sydney Area
Nicolas fries
CRO, Investment Risk at BNY MellonNew York, New York, United States
...