ATHENA LU

Experience

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  鈊象電子

  Mar 2010 - Sept 2015

  媒體公關暨媒體採購
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  蝴蝶數位娛樂

  Oct 2015 - Jan 2020

  Marketing Department Manager

  「Butterfly Digital Entertainment (Bfage) 」 business scope includes international business cooperation and pan-entertainment strategic alliance in the sphere of online game, mobile game, VR/AR interactive entertainment, game and anime branding (IP Licensing), integrated marketing programs of online and offline advertisements, cooperative publishing and live-streaming platform…etc.**Building an efficient team of experienced marketing professionals and earns Google Partner badge to help our partners achieve their goal more efficiently and effectively when it is developing a marketing strategy, implementing the plan and advertising.**Create and execute Marketing strategic, including budget control, market analysis, and other ads marketing. Keep track and share industry insights on media/publishing landscape to assist in making more informed decisions and ignite new strategic ideas.**Cooperate with operation management and marketing technology teams to execution programs. Utilizing operational marketing and product teams research to gain insight and execute further marketing strategic. Show less

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  七元素遊戲股份有限公司

  Sept 2020 - Aug 2022

  行銷總監
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  鈊象電子

  Aug 2021 - now

  Marketing Senior Supervisor