
Nathan Harbert
Restaurant Team Member

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About me
Brand Specialist at OpenRoad Group
Education

Beedie School of Business at Simon Fraser University
2019 - 2023Bachelor of Business Administration - BBADuring my time at Simon Fraser University’s Beedie School of Business, I completed a Bachelor of Business Administration with a concentration in Marketing and the Charles Chang Certificate in Entrepreneurship and Innovation. Graduating with distinction and being named to the President’s Honour Roll, I was grateful to receive eleven different scholarships and awards, including the Mildred Wirtanen Undergraduate Scholarship in Business Administration and the Lis Welch Scholarship in Marketing. My… Show more During my time at Simon Fraser University’s Beedie School of Business, I completed a Bachelor of Business Administration with a concentration in Marketing and the Charles Chang Certificate in Entrepreneurship and Innovation. Graduating with distinction and being named to the President’s Honour Roll, I was grateful to receive eleven different scholarships and awards, including the Mildred Wirtanen Undergraduate Scholarship in Business Administration and the Lis Welch Scholarship in Marketing. My time at SFU allowed me to build meaningful connections, collaborate on innovative projects, and apply academic concepts to real-world challenges. These experiences enriched my understanding of various business disciplines, strengthened my problem-solving skills, and deepened my ability to thrive in dynamic business environments. Show less

Langara College
2024 - 2024Professional Sales Certificate ProgramCompleting the Professional Sales Certificate Program at Langara College equipped me with a framework for managing and implementing sales processes and strategies. Through this program, I developed a systematic approach to prospecting, client targeting, and pipeline management, as well as techniques for gathering customer intelligence and fostering client retention. I gained valuable insights into understanding buying motivations, utilizing ethical persuasion, and building lasting relationships… Show more Completing the Professional Sales Certificate Program at Langara College equipped me with a framework for managing and implementing sales processes and strategies. Through this program, I developed a systematic approach to prospecting, client targeting, and pipeline management, as well as techniques for gathering customer intelligence and fostering client retention. I gained valuable insights into understanding buying motivations, utilizing ethical persuasion, and building lasting relationships through effective communication. Additionally, I built skills in personal branding, stress management, self-motivation, and overcoming objections, all while refining my ability to close sales successfully. These learnings have provided a solid foundation for excelling in professional sales environments. Show less

Prague University of Economics and Business
2023 - 2023Bachelor of Business Administration - BBAActivities and Societies: SFU Study Abroad Program During my Study Abroad semester at the Prague University of Economics and Business, I had the opportunity to immerse myself in a dynamic international academic environment. This experience broadened my global perspective, allowing me to engage with diverse cultural and business practices. I was able to apply my business knowledge in a global context, collaborate with students from various backgrounds, and further develop my adaptability and problem-solving skills. Studying abroad not only… Show more During my Study Abroad semester at the Prague University of Economics and Business, I had the opportunity to immerse myself in a dynamic international academic environment. This experience broadened my global perspective, allowing me to engage with diverse cultural and business practices. I was able to apply my business knowledge in a global context, collaborate with students from various backgrounds, and further develop my adaptability and problem-solving skills. Studying abroad not only enriched my academic experience but also strengthened my ability to navigate cross-cultural environments and work with international teams, enhancing both my personal and professional growth. Show less
Experience

Woking Dragon Chop Suey House
Sept 2019 - nowRestaurant Team MemberDuring my time at Woking Dragon, I have developed my time management skills by balancing a part-time role with full course loads at university and a full-time job. In this fast-paced, team-oriented environment, I have gained valuable experience working with customers, maintaining efficiency under pressure, and contributing to a positive customer experience. This role has helped me build adaptability and strong interpersonal skills.

OpenRoad Group
Sept 2021 - nowAs a Brand Specialist at OpenRoad Group, I worked closely with management, sales teams, digital teams, and software vendors to launch Marketplace by OpenRoad as a fully operational e-commerce division within four months, meeting aggressive timelines and business goals. I developed and introduced the platform to managers at 22 dealerships and delivered monthly data-driven presentations to executives to ensure alignment and consistent adoption across the group.I developed brand guidelines and sales procedures for Marketplace by OpenRoad, aligning sales and marketing efforts to support a seamless customer journey. Collaborating closely with the Business Development Centre, Sales Managers, and Product Advisors, I ensured consistent lead management across all touchpoints. I managed and tracked 100+ monthly leads through CRM tools, improving follow-up compliance by 30% and contributing to a 20% increase in conversion rates. Show less During my time as a Digital Marketing Coordinator, I managed social media strategies, website optimization, and marketing initiatives, aligning efforts with sales goals to drive a 30% increase in web traffic and a 12% boost in conversions. I created customer-facing content and used sales intelligence tools to enhance targeted outreach and lead nurturing, contributing to a 10% lift in lead generation.I also utilized tools like Google Analytics, Google Merchant Centre, and Meta Business Suite to conduct research, track performance, and solve problems in real time. Balancing work and studies strengthened my adaptability, time management, and ability to prioritize effectively in a fast-paced environment, all while contributing to brand growth through strategic digital efforts. Show less
Brand Specialist
Feb 2024 - nowDigital Marketing Coordinator
Jul 2023 - Jan 2024Content Coordinator
Sept 2021 - Jun 2023
Licenses & Certifications
- View certificate

Salesforce Sales Development Representative Certificate
SalesforceFeb 2025
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