Shirisha Yenna

Experience

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  ShopClues

  Apr 2016 - May 2016

  Site Merchandiser Intern

  • Developed a pricing model for the desktop home page master header• Worked on optimizing site monetization through Google DoubleClick for Publishers

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  Cadila Pharmaceuticals Limited

  May 2017 - Jun 2019

  Developed and implemented comprehensive communication plans to position company as employer of choice and affordable care provider. Managed internal and external communication channels, including company newsletters, social media accounts and press releases.

  • Assistant Manager Corporate Communications

    Dec 2017 - Jun 2019

  • Management Trainee Corporate Communications

    May 2017 - Dec 2017
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  Viatris

  Jul 2019 - Oct 2020

  Deputy Manager, Marketing Services

  Global brand marketing lead for OTC and Biosimilars portfolio within Centre of Excellence.Executed brand marketing campaigns that focussed on increasing brand awareness, driving lead generation, and sales. Led the collateral development of all marketing and advertising materials, including TVCs, print and digital ads, website design, social media content and email marketing. Managed relationships with external vendors and agencies, including creative, PR, and media agencies. Developed communication plan for digital marketing campaigns, including social media, email marketing, SEO, and PPC advertising. Show less

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  Novartis

  Oct 2020 - now

  Senior Sci. Engagement and Program Manager

  Lead execution of customer engagement tactics for launch products in oncology portfolio (CAR-T cell therapy, solid tumours and hematology) targeted at increasing KOL/advocacy engagement, insight/intelligence gathering on treatment landscape, increasing scientific awareness and boasting customer experience at events/congresses.