Jill Slaets

Experience

• 

  Agilitas Group

  Dec 2015 - now

  ✧ 𝗕𝘂𝗱𝗴𝗲𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Maximizing the ROI of the marketing budget✧ 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Prioritizing and critically evaluating initiatives based on business objectives, marketing OKRs, and resource availability.✧ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆Content responsibility for establishing strategic guidelines and developing and executing marketing strategies that support business goals. Safeguarding brand identity and collaborating with Business Unit Managers and team members to ensure marketing initiatives align with the company's vision.✧ 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Building and maintaining strong relationships with internal and external stakeholders to support and promote marketing and sales objectives.✧ 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 Collaborating with central team members to analyze marketing data, gain insights, measure campaign effectiveness, and map out conversion effectiveness. Preparing regular reports for senior management on the progress and results of marketing efforts and closely working with Marketing Business Partners to optimize lead conversion.✧ 𝗣𝗲𝗼𝗽𝗹𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Leading, motivating, and developing the marketing team by setting clear objectives and providing regular feedback. Fostering a culture of collaboration, continuous improvement, and professional development within the team, with attention to individual needs. Show less 𝐂𝐥𝐢𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠✧ Development of the multichannel B2B sales strategy + budget for all the brands of Agilitas Group (Agilitas, Ascento, Amplo) + evaluation throughout the year based on the needs, ROI and performance of the business✧ Execution (together with marketing coordinator) for B2B campaigns and sales initiatives - according to the sales strategy✧ Aligning client marketing strategy & initiatives with candidate marketing strategy & initiatives✧ Joining sales on client meetings, while proposing tailormade marketing campaigns to clients based on their specific needs✧ SPOC for Business Unit Leaders and Key Account Managers when it comes to client marketing𝐎𝐯𝐞𝐫𝐚𝐥𝐥 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠✧ In charge of all branding developments & adaptations for the brands of Agilitas Group𝐆𝐨 𝐓𝐨 𝐌𝐚𝐫𝐤𝐞𝐭✧ Developing Go To Market strategies (multichannel, external & internal) for new products/subbrands of Agilitas Group✧ Execution (together with marketing coördinator) of multichannel product campaigns𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭✧ e.g. Brand Refresh Ascento, Cases for the HR Excellence Awards, Large Account/KMO,… Show less ✧ Product Marketing & Brand Manager for Agilitas✧ Drawing up annual strategic marketing plan and budget for Agilitas + evaluation throughout the year based on the needs, ROI and performance of the business✧ Digital marketing: Social media (Meta), SEA, GDN, Indeed campaigns to attract the right candidats✧ Content marketing plan & marketing automation✧ Market research: collecting, interpreting and presenting ✧ Presentation of marketing initiatives for Agilitas to KOL's of the sales team (also to management)✧ Multichannel marketing campaigns ✧ Event marketing: In charge of organizing an unforgettable yearly employee party with focus on concept & experience Show less ✧ Assisting the brands of Agilitas Group in day to day marketing questions & projects (SPOC for the agencies)✧ Product/brand management for subbrands Agilitas Home Services & Agilitas Care✧ Coordination of suppliers (print, gadgets, tshirts, end of year presents,…)✧ Support for execution of different projects (rebranding Agilitas/Agilitas Group, commercial campaigns, employer branding campaigns, internal campaigns,…) ✧ Support in maintaining the websites✧ Development of graphic materials (online & print)✧ Setup of social media campaigns (Meta) Show less

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