Cristiana Zarr, CPMC

Experience

• 

  For Rent Magazine

  Jan 2003 - Apr 2005

  Graphic Designer

  Worked closely with sales representatives and clients to create ads for For Rent Magazine.

• 

  Colliers

  Apr 2005 - now

  As the Senior Creative Manager for Colliers' West Region, I am dedicated to driving business development, shaping overall strategy, and executing best-in-class marketing initiatives for both brokerage teams and clients.On a daily basis, my role involves providing creative direction for high-profile custom property marketing and brand development. I lead efforts in cascading initiatives, developing toolkits and templates, and offering guidance to enhance the creative endeavors of the West Region.Additionally, I actively collaborate with regional and local marketing team members to ensure the delivery of high-standard branding and campaign solutions. This entails developing branded deliverables, ensuring a seamless and impactful presence for Colliers in the market. My role is centered on maintaining the highest standards of professionalism and excellence in all creative endeavors. Show less In my role as Creative Manager for Colliers’ Southwest Region, I work alongside Vanessa Williams, the Director of Business Development & Strategic Resources for the Southwest region, focusing on business development, overall strategy, and guidance to implement best-in-class marketing initiatives for the brokerage teams and clients. On a daily basis, I provide creative direction for high-profile custom property marketing and brand development, cascade initiatives, toolkits, and templates, while also guiding the Southwest Region’s creative efforts. In addition, I coordinate with regional and local marketing team members to deliver high-standard branding and campaign solutions by developing branded deliverables across print and digital platforms. Show less As Creative Manager of the Arizona Region for Colliers, I work alongside our marketing director, Vanessa Williams, focusing on business development, pitches and presentations to support our professionals in capturing new business. As marketing continually evolves, I consider new trends to develop fresh and innovative designs for marketing messaging, branding and advertising campaigns. By continually evaluating best practices, I determine messaging and design formats that will drive the greatest impact and interaction.Through meetings and collaboration with our professionals, clients and design staff, I develop concepts to effectively market properties and services. Working on behalf of more than 100 professionals, I design and create highly-specialized property marketing campaigns, including logos, branding elements, property brochures and booklets, fact sheets, eblasts, postcards and related materials. During the design process, I ensure Colliers' branding standards are met in the visual execution of all collateral.My responsibilities also include overseeing all print marketing materials, serving as the print design lead with final signoff for print jobs, assisting in developing print ad layouts for placement in various local and regional publications, and serving as the social media lead.One of my key functions is to provide ongoing support, consultation and training to assist staff in creating effective marketing materials, while ensuring projects are on-schedule and completed by established deadlines.Colliers International Group Inc. (NASDAQ and TSX: CIGI) is an industry-leading real estate services company with a global brand operating in 69 countries and a workforce of more than 12,000 skilled professionals serving clients in the world's most important markets. With an enterprising culture & significant employee ownership and control, Colliers professionals provide a full range of services to real estate occupiers, owners & investors worldwide. Show less I was recently promoted to Regional Marketing Lead for the Southwestern Region. In this role, I act as a marketing leader for the regional Colliers Centers of Excellence (CCOE) team of subject matter experts.The Colliers Centers of Excellence program offers our marketing and research talent the opportunity to grow their professional development as leaders and subject matter experts and in turn, help our advisors win and execute business—moving Colliers forward, to its next level of success.Responsibilities include:> Provides strong mentorship, consultancy and leadership to CCOE team members> Helps facilitate subject matter expert* training in partnership with the Regional Ambassador and national leadership> Helps provide field direction to subject matter experts and resources within the CCOE’s> Helps identify, share and store best-in-class strategies, tactics and deliverables> Helps facilitate and/or participate in training calls> Helps facilitate regional CCOE leader calls> Partners/coordinates with other CCOE leads and team members across regions Show less In my role as Creative Manager for Colliers in Greater Phoenix, I work alongside our marketing director, Vanessa Williams, focusing on business development, pitches and presentations to support our professionals in capturing new business. As marketing continually evolves, I consider new trends to develop fresh and innovative designs for marketing messaging, branding and advertising campaigns. By continually evaluating best practices, I determine messaging and design formats that will drive the greatest impact and interaction.Through meetings and collaboration with our professionals, clients and design staff, I develop concepts to effectively market properties and services. Working on behalf of more than 100 professionals, I design and create highly-specialized property marketing campaigns, including logos, branding elements, property brochures and booklets, fact sheets, eblasts, postcards and related materials. During the design process, I ensure Colliers' branding standards are met in the visual execution of all collateral.My responsibilities also include overseeing all print marketing materials, serving as the print design lead with final signoff for print jobs, assisting in developing print ad layouts for placement in various local and regional publications, and serving as the social media lead.One of my key functions is to provide ongoing support, consultation and training to assist staff in creating effective marketing materials, while ensuring projects are on-schedule and completed by established deadlines.Colliers International Group Inc. (NASDAQ and TSX: CIGI) is an industry-leading real estate services company with a global brand operating in 69 countries and a workforce of more than 12,000 skilled professionals serving clients in the world's most important markets. With an enterprising culture & significant employee ownership and control, Colliers professionals provide a full range of services to real estate occupiers, owners & investors worldwide. Show less As Senior Creative Designer for Colliers International in Greater Phoenix, I am responsible for being the print lead. I design and create highly-specialized, professional marketing materials on behalf of more than 100 professionals. I ensure that the Colliers International branding standards are met in the visual execution of all collateral, as well as continually evaluate best practices for determining which message and design formats will drive the greatest impact and interaction.I design property-marketing campaigns including logos, branding elements, property brochures, booklets, fact sheets, inserts, eblasts, postcards, and related materials. I provide ongoing support to aid staff in creating marketing materials. I work alongside my marketing manager to focus on business development and pitches.Colliers International is a leading global real estate services organization defined by our spirit of enterprise. Through our culture of service excellence and a shared sense of initiative, we have integrated the resources of real estate specialists worldwide to accelerate the success of our clients. Show less

  • Senior Creative Manager | West Region

    Jan 2023 - now

  • Creative Manager | Southwest Region

    Apr 2020 - Jan 2023

  • Creative Manager | Arizona Region

    Dec 2018 - Apr 2020

  • Regional Marketing Lead | Southwest

    Apr 2018 - Jul 2019

  • Creative Manager | Greater Phoenix Region

    Mar 2018 - Dec 2018

  • Senior Creative Designer | Greater Phoenix Region

    Apr 2015 - Mar 2018

  • Senior Graphic Designer

    Apr 2008 - Apr 2015

  • Graphic Designer

    Apr 2005 - Apr 2008