Jimmy O'Keefe

Experience

• 

  The Blue Group

  Jan 1998 - Jan 2000

  – Journalist/ Assistant Editor

  Assistant Editor: Noosa Blue magazine, award-winning lifestyle publication.Media Director: The Noosa Festival, an international coastal lifestyle event.Feature Writer: The Surfer’s Journal, considered pinnacle of action-sports publications.

• 

  Morrison Media

  Jan 2000 - Jan 2001

  – Special Editorial Services

  Staff Writer: across 11 separate titlesFounding Editor: Directions business magazine, dedicated to the youth industry.Web Editor: Web management, content provision.

• 

  Surfing Life Magazine

  Jan 2002 - Jan 2006

  Surfing Life magazine: Premier action-sports and male youth title in Australia. Overseeing monthly magazine creation, website, video unit. Management of entire creative platform. Writing, interviewing, copy editing, subbing, organising polls, PR, photo editing, managing contributors’ text and travel arrangements, managing editorial budgets.

  • Editor

    Jan 2002 - Jan 2006

  • – Associate Editor

    Jan 2002 - Jan 2002
• 

  World Pro Surfers

  Jan 2007 - Jul 2013

  Producer / Editor

  Editor/ Producer: Media startup covering athletes' image rights. Working with companies including SkyTV in providing exclusive sporting content for online, phone and print media networks. Also tailoring content for our corporate partners including Nike, IMG, Yahoo!, HSBC and The Skin Cancer Foundation. Other roles include managing daily web content, social media, and video production team. Overseeing PR/communications role in partnered "WPS All Stars" event with Nike and IMG.

• 

  LED Design

  Aug 2013 - now

  Creative Consultant – Campaigns + Editorial Collateral

  Creating branding campaigns and copy across print, digital, TV, outdoor, custom publishing, and packaging. Clients include Australia's largest developer Stockland, as well as MacFarms, Tackleworld, Buderim Ginger, Reed, Tourism Sunshine Coast.

• 

  4WD Touring Australia

  May 2014 - Jan 2020

  Editor

  Manage all editorial output and content for Australia's biggest travel and 4WD adventure title and TV show. Roles across entire publishing gamut, including commissioning, editing, writing and management.Editorial partnerships with Tourism Australia, Toyota, Isuzu and Bridgestone.-2015 CAB Audit, 21,000 issues/ month.-Winner, 2015 Best Magazine Cover, Maggies Awards.-Runner up, 2015 Best Small Publisher, Publisher Australia Awards.