Leo Rapini

Experience

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  VOE Comunicação e Marketing

  Jan 2005 - Dec 2006

  Co-founder & Creative Director

  At Voe Comunicação e Marketing, an advertising agency specializing in the food and entertainment industries, I applied my entrepreneurial spirit and creative acumen to drive client success.Key achievements include:Developed comprehensive communication plans that strategically positioned our clients within their respective industries, fueling their brand visibility and growth.Managed multiple client accounts, ensuring that our service delivery was aligned with their business objectives and that their expectations were consistently met or exceeded.Oversaw the creation of distinctive branding and advertising designs, effectively capturing the essence of client brands and setting them apart in the marketplace.My role at Voe Comunicação e Marketing demonstrated my capability to lead creative teams, manage client relationships, and execute impactful marketing strategies. Show less

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  Freelancer- Self employed

  Feb 2007 - Apr 2012

  Full Stack Web Developer

  As a self-employed Full Stack Web Developer, I demonstrated my versatility by creating user-friendly websites and productivity tools for a diverse clientele across Brazil and the US.Key achievements include:Designed and developed Wordpress websites that meet the unique needs of my clients, balancing aesthetics and functionality to create engaging user experiences.Built and deployed comprehensive full-stack websites using Python/Flask for backend development and HTML/CSS/Javascript for frontend design. My approach centered on reliability, scalability, and a keen understanding of my clients' objectives.Engineered a custom Telegram Bot, leveraging Python and the Telegram API. Deployed to Heroku, this bot streamlined my productivity and served as a testament to my ability to identify and solve real-world problems through technical innovation.Skills: Proficient in Python, Flask, JavaScript, HTML5, and CSS3. This diverse skill set demonstrates my comprehensive understanding of full-stack development and my ability to successfully handle projects of varying complexity. Show less

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  Grace Point Church

  Apr 2008 - Aug 2010

  Director of Creative Arts and College Ministry

  At Grace Point Church, I thrived in a multifaceted role as the Director of Creative Arts and College Ministry, driving impactful visual communications and nurturing the spiritual growth of our student community.Key achievements include:Devised creative strategies to enhance church communications, utilizing design and video as powerful mediums to engage with our congregation and wider community.Assumed the responsibility of overseeing and training the student ministries worship team, ensuring their development and adherence to our worship philosophy.Orchestrated and executed dynamic College Ministry programs, providing meaningful spiritual guidance and community engagement opportunities for our student body.Provided leadership to college students and a team of volunteers, casting vision, and aligning the team with the overarching church vision. This role underscores my ability to lead and inspire diverse groups toward a common purpose. Show less

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  511 Santa Ana

  Sept 2009 - Aug 2010

  Community Site Leader

  As the Community Site Leader at 511 Santa Ana, a non-profit organization fostering a supportive community for activists, artists, and the homeless in Santa Ana, CA, I spearheaded initiatives that enriched lives and fostered social inclusion.Key achievements include:Instrumental in launching 'Laundry Love', a humanitarian initiative that provided free laundry services to homeless and low-income families. This program alleviated a fundamental life stressor for our underserved community members.Organized 'Experiencing Art', art-centered sessions for children, promoting creativity, expression, and self-development through artistic exploration.Initiated 'Saint City Session', a hip hop program for youth, utilizing the power of music and culture as vehicles for engagement and positive influence.These efforts highlight my leadership capabilities and my dedication to using creative means for community upliftment and social good. Show less

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  Coaching Criativos

  May 2012 - Aug 2021

  Founder & Principal Consultant

  I founded Coaching Criativos with the vision to provide career enhancement and business consulting services tailored to artists, independent creatives, and media companies.Key achievements include:Delivered personalized coaching services to hundreds of artists and creative professionals across the globe, including regions like Brazil, the USA, the UK, and Portugal.Directed comprehensive career development programs at TV Globo for a diverse range of talents, both on-screen and off-screen, facilitating their personal growth and professional advancement.Contributed to the development and success of an array of creative projects, encompassing TV shows, films, music albums, YouTube channels, and art exhibitions, underscoring my ability to operate effectively across various media platforms.Notable clients: TV Globo (TV Network), Márcio Ballas (entertainer/speaker), Raul Aragão (influencer/photographer), Guisela Rhein (model), Taís Puntel (decorator), among others. This experience honed my skills in catering to diverse artistic needs and crafting custom solutions to drive success. Show less

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  AbreAspas

  Jun 2012 - Nov 2015

  Senior Communications Strategist

  As a Senior Communications Strategist at Abre Aspas, a premier communications agency in São Paulo, Brazil, I harnessed my expertise in corporate communication to devise strategies that enhanced client narratives and furthered their corporate goals.Key achievements include:Formulated robust communication strategies for clients during pivotal situations such as sales conventions, executive board meetings, and high-stakes contract negotiations, ensuring that their messaging was impactful and aligned with their strategic goals.Crafted compelling speeches for C-suite executives at Fortune 500 companies, successfully translating their vision into words that inspired and resonated with their audiences.Conducted individual and corporate storytelling training sessions, equipping professionals with the skills to effectively communicate their brand narratives.Prominent clients included industry leaders like Whirlpool, Unilever, Microsoft, Vivo, Natura, Red Bull, LG, Pfizer, and Telefonica. This vast clientele honed my ability to cater to diverse communication needs, making me an adaptable and resourceful strategist. Show less

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  RAAR Media

  Oct 2013 - Oct 2018

  Executive Producer & Director

  As an Executive Producer and Director at RAAR Media, I leveraged my creative vision and technical expertise to deliver high-impact documentary and reality-based productions.Key achievements include:Served as the Showrunner for the acclaimed docuseries “Brasileiros S/A,” which was broadcast on CineBrasil TV. In this role, I managed every aspect of the series, from conceptualization to final product, ensuring its success and reception (View at http://bit.ly/2P2vF1n).Co-created and directed the MARCAPASSO series, exhibited on YouTube. This project underscored my ability to develop engaging content that resonates with online audiences (Watch on YouTube.com/MARCAPASSO).Collaborated in the direction and scriptwriting for the poignant documentary “R$1,” a partnership with Operation Blessing aimed at raising awareness about human trafficking (Watch at http://bit.ly/2QoHVhd). This experience sharpened my storytelling skills and my ability to address sensitive societal issues through media. Show less

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  Globo

  Dec 2017 - now

  Artistic Performance Coach

  At Globo, I play a role in enhancing the performances of their on-screen and off-screen talent, aligning their skills with the company's artistic vision and brand reputation.Key achievements include:Provided artistic direction and coaching to a wide range of talents, including directors, presenters, actors, and high-ranking executives, thereby amplifying their on-screen presence and performances.Made a significant impact on several prominent TV shows such as Big Brother Brasil, Domingão, Encontro, É de Casa, along with multiple soap operas, boosting overall talent performance and satisfaction.Acted as an artistic consultant for talent development programs, driving their evolution and ensuring alignment with industry standards and company expectations. This role required an intimate understanding of both the artistic and technical aspects of production, making it a critical component of my overall expertise. Show less

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  EcoSpot

  Aug 2021 - Oct 2022

  Tech Lead

  As a Technology Lead at EcoSpot, I orchestrated the development and optimization of their mobile application. With an emphasis on applying advanced technical principles and a customer-centric design philosophy, I was able to drive significant improvements in performance and efficiency.Key achievements include:Pioneered the complete redevelopment of the EcoSpot application using Flutter, leveraging SOLID principles to create an improved, user-friendly design inspired by Figma models.Boosted the iOS application performance by 40%, a dramatic enhancement compared to previous iterations, achieved through strategic Firestore Database design and architectural decisions.Reduced operational costs by 30%, an initiative realized through efficient database design, thereby decreasing Firebase expenses.Leveraged Cloud Functions to effectively distribute resource-intensive tasks, ensuring the smooth maintenance of our database infrastructure.Successfully navigated the application deployment process across multiple platforms, including the App Store (iOS) and Google Play (Android).Authored comprehensive documentation and implemented rigorous testing protocols to uphold the integrity of continuous delivery, reinforcing our commitment to quality and reliability. Show less

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  B.NOUS

  Oct 2022 - Sept 2023

  Chief Technology Officer

  At B.NOUS, an innovative edtech company aimed at revolutionizing adult learning and preparing individuals and organizations for the future of work, I've utilized my technological prowess and strategic leadership to drive our mission forward.Key responsibilities and achievements include:Spearheaded the development of a lifelong and micro-learning platform dedicated to the discovery and enhancement of employees' socio-emotional skills. This platform has facilitated significant skills development, enabling our clients to foster a more adaptable and emotionally intelligent workforce.Embraced the challenge of translating our ambitious goals into tangible results, effectively leveraging cutting-edge technologies, and instilling a culture of innovation and continuous learning within our team.Worked cross-functionally with diverse teams, integrating technical and educational perspectives to deliver a product that meets market needs and aligns with the evolving landscape of work and learning.Leveraged the power of Artificial Intelligence to optimize learning solutions and a product roadmap, showcasing my ability to blend technical expertise with visionary thinking.As the CTO at B.NOUS, I've been instrumental in navigating the intersection of technology and education, driving us closer to our vision of transforming adult learning. Show less

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  RAAR

  Sept 2023 - now

  Founder & Head of Talent Development

  For over a decade, I've immersed myself at the intersection of entertainment and business, dedicating myself to nurturing talent and guiding artistic souls towards a path of lasting success.From the heart of Brazil to the USA, the UK, Italy and Portugal, I've had the privilege to mentor hundreds of incredible creatives personally. It’s been more than just a job; it’s been a journey of shared dreams, stories, and aspirations.Now at RAAR, this journey takes a more profound path. Every day, I am fueled by the passion to help artists reach their ultimate potential, to see them soar to their zenith (fancy word, I know). I'm not just crafting strategies; I'm helping craft legacies grounded in authenticity and visionary foresight.My path has intertwined with incredible individuals, from the ever-dynamic Ana Clara and the vibrant energy of Jonathan Azevedo to the compelling narratives spun by Manoel Soares, the groundbreaking strides made by Márcio Ballas, and the wide-reaching influence of Rafa Kalimann. Each story is a testament to a collaborative journey, a chronicle of mutual growth, and a beacon of the heights we aspire to reach together at RAAR. Show less