Loreta Isac-Cojocaru

Experience

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  MTV Romania

  Jan 2005 - Jan 2007

  Graphic Designer

  After returning from my scholarship in Belgium, where I deepened my understanding of motion, animation, and graphic design, I started my first job at MTV Romania.At MTV, I was responsible for designing playful layouts for the MTV magazine and brainstorming ideas for future editions. I also created motion graphic concepts for promos and a variety of shows, including MTV-Classroom, MTV-Stylissimo, MTV - Best of, and the Romanian Music Awards.

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  Cohn & Jansen Ashley & Holmes

  Oct 2007 - Jan 2008

  Art Director

  My first job in advertising was with Cohn and Jansen. The experience was complex and intense, providing me with many learning opportunities. I actively participated in pitches, filmed numerous campaigns, and created appealing designs for the clients. I was part of a small yet robust team.I conceived ideas and transformed them into spots, web, print, and layout solutions. I worked with clients such as Cosmote, Bonus Card, Medicover, Cerf, Alka, La Fantana, and Garanti Bank.

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  GREY-G2 Romania

  Jan 2008 - Feb 2013

  Art director

  At Grey Romania, I primarily served clients such as Romtelecom and Dunhill Hub. However, I also had the chance to work on projects for Cosmopolis, P&G, Vodafone, Dunhill, and Vogue.As an Art Director, my role involved generating ideas and transforming them into spot, web, print, and layout solutions.I found it particularly engaging to experiment with concepts, especially for web campaigns.

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  Draftfcb Romania

  Mar 2013 - Dec 2015

  Art Director

  At DraftFCB, my primary responsibility was working with the Nivea brand, with secondary duties involving Tuc & Eucerin. I also participated substantially in pitches.As an Art Director, my role included generating campaign ideas in collaboration with my copywriting team, enhancing presentations for clearer explanations, and executing ideas across digital, spot, outdoor, and events.

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  Loretaisac.com

  Jan 2016 - now

  Illustrator & animator

  I am Loreta Isac, an illustrator and animator based in Bucharest Romania.Represented by @Totallyreps in USIn my exploration I like to juggle between conceptual and colored, freestyle illustration. Both offer me a wide beach to explore.The conceptual illustration that I make in a natural way comes from a need to simplify the emotion and experience that a certain text & story goes through in my mind.Freestyle illustration comes from a clear need to explore through a form of relaxation, a form of exploring freedom without going through a conceptual orderly filter.Animation always been challenging and made me curious to see where my imagination is going, and I love it! But while I'm experimenting and exploring by myself, I also like to collaborate and play with mixing styles, and that is why I choose to do that with Constantin, a talented 3d artist. If you want to see our work together visit our website C0+LOR. Afișează mai puține

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  CO+LOR

  Jan 2019 - now

  Partner