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Francesca Manodritto

Francesca Manodritto

Fashion and Luxury Events Assistant

Followers of Francesca Manodritto877 followers
location of Francesca ManodrittoMilan, Lombardy, Italy

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  • Timeline

  • About me

    Media Manager | Media Strategy | Media Partnership | Content | @Dyson Italia

  • Education

    • St. Giles International School – London

      2016 - 2016
      IELTS exam preparation course

    • Liceo Classico Alessandro Manzoni - Milano

      2007 - 2012
      Diploma Latino, Greco, Letteratura, Filosofia, Arte

    • Università Cattolica del Sacro Cuore

      2012 - 2015
      Bachelor's degree Economia e Gestione dei Beni Culturali e dello Spettacolo 108/110

      The degree course aimed at combining managerial skills with a solid and broad humanistic culture. The program gives students the tools for developing strong theoretical and practical skills in economics and management (operational, commercial, organizational and financial) of companies in the cultural and entertainment sector.

    • Università Cattolica del Sacro Cuore

      2016 - 2018
      Laurea Magistrale Master of Science in Management (MScM) 108/110

      Activities and Societies: I have worked on a SKY corporate strategy team project and on a GUCCI business strategy field project. Entirely taught in English, the two-year program provides advanced training in the key areas of management and business administration in global contexts. A major strength of the program is the combination of strong analytical foundation and applications to real world issues. Students will learn to integrate international management and innovation issues, as well as industry and economy related competences for understanding changing global organizations.Group project works, case… Show more Entirely taught in English, the two-year program provides advanced training in the key areas of management and business administration in global contexts. A major strength of the program is the combination of strong analytical foundation and applications to real world issues. Students will learn to integrate international management and innovation issues, as well as industry and economy related competences for understanding changing global organizations.Group project works, case studies, role-plays and simulations were implemented in the course. Show less

  • Experience

    • Ripley Group

      Jan 2012 - Jan 2017
      Fashion and Luxury Events Assistant

      • Event assistant for Fashion, Luxury and Designer brands• Guests management• Milan Fashion Show and Milan Design Week assistant• Direct Communication with Press Office and Clients

    • Fratelli Rossetti SpA

      Sept 2013 - Dec 2015
      PR Events Assistant

      • Work closely with Comms Team, supporting MFW and Milan Design Week Special Events.• Direct communication with Press Office• Guest and Event Management

    • Hollister Co.

      Apr 2016 - Jul 2016
      Brand Ambassador

      • Brand Ambassador at Hollister&Co London Flagship Store, 83-97 Regent St.• Drive and share brand values• Deliver excellent customer service• Reach and exceed daily targets• Visual merchandising• In-store stock management

    • Dyson

      Oct 2018 - now

      The primary purpose of the role is to set up the Homecare business and development strategy from a Media point of view, in order to create value through a Media multi-channel approach online and offline by maintaining the Dyson leadership in the Italian market and maximizing profitable growth.Furthermore, grow the very recent Wearables category (Headphones) launched in 2023, structuring a winning Media strategy mainly based on increasing awareness and consideration KPIs.The role’s main responsibilities are:• Develop the Media Strategy, seizing additional offline and online business opportunities in existing media channels and in new ones to increase topline and market share, improve profitability and help the overall business growth, with an agile and efficient mindset.• Manage independently Marketing investments• Daily connection with the Media Agency to guarantee high level of performance (implementation and monitoring of full funnel media plans to improve awareness, consideration, conversions) and with Media Partners to sustain the marketing strategy and follow up performance through tailor-made media activations.• Accountable to support E-comm Team to establish the impact of the Media contribution on Dyson.it sales.• Project Management of Brand creative projects (ie. Sanremo/AC Milan partnership)• Accountable to support Category and PR Teams for strategic vision and brand positioning. Show less Develop and plan the Hair Care Media Strategy for the Italian Market, seizing additional offline and online business opportunities in existing media channels and in new ones to increase topline and market share, improve profitability and help the overall business growth, with an agile and efficient mindset.• In charge of Marketing investments and budget management. • Daily connection with the Media Agency to guarantee high level of performance (implementation and monitoring of full funnel media plans to improve awareness, consideration, conversions) and with Media Partners to sustain the marketing strategy and follow up performance through tailor-made media activations.• Accountable to support the Hair Care Category and the PR Team for strategic vision and brand positioning. Show less • Supporting the Hair Care Brand Manager in developing and executing brand strategies to enhance brand awareness and market share.• Led the creation and execution of product launch plans and ongoing campaigns in collaboration with the Group Commercial and local media teams, ensuring timely and successful execution by monitoring brand performance through KPIs (sales, market share, brand health) and providing performance reports.• Conducted market research (GFK, Nielsen) to analyse consumer trends, competitor activities and industry dynamics, informing strategic decisions.• Developed consolidated forecast plans driving Sell-in and Sell-out performances online and both in direct (Dyson stores) and indirect channels (retailers) connecting with E-com, sales and trade managers. Show less

      • Media Manager Italy

        Oct 2024 - now

      • Media Manager Home & Audio

        Aug 2023 - Oct 2024

      • Media Manager Beauty

        Mar 2021 - Aug 2023

      • Junior Brand Manager Beauty

        Oct 2020 - Mar 2021

      • Marketing Executive Beauty

        Apr 2019 - Oct 2020

      • Marketing Intern

        Oct 2018 - Apr 2019

  • Licenses & Certifications

    • DELE

      Cervantes Escuela Internacional

    • IELTS

      British Council
      Mar 2016