Andressa Lima

Experience

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  CSU Digital

  May 2013 - Jun 2015

  Product Owner

  - Designed, implemented, and managed loyalty and customer retention programs for top retail banks across Brazil in all digital products and platform services.- Devised and managed high-quality product roadmaps based on the clients’ vision and strategy; shared a prioritised roadmap of features on-site and on native apps.- Owned the direction for the products and built reliable, scalable, and flexible solutions to deliver reward programs that fit the needs of customers.- Led development of test and learned framework to conceptualise, test, and validate new ad networks, media channels, and creative ad formats.- Led marketing campaigns with internal areas and external partners: Google and Facebook Ads, email marketing, SMS, etc.- Managed regional campaign performance and optimised growth via paid acquisition, retargeting, and product optimisations across web and native-app growth channels.- Created content, monitored results per channel (Facebook, Instagram, Email marketing, influencers, and sponsored articles), and optimised ads through weekly A/B testing.- Strategically planned and developed the products, conducted market analysis, and led validation processes, using lean techniques, to improve UX and find the best product-market fit.- Kept subscribed customers interested with incentives that maintained them engaged on a repeat basis. - Built relationships with cross-functional product and service teams to suggest product improvements to enhance customer experience.- Teamed up with design, engineering, QA, and analytics teams on evolving our loyalty and customer retention program across platforms and websites..- Effectively managed and maintained loyalty product-related vendor and partner relationships.- Kept up to date on economic, regulatory, and competitive developments as they affected the credit card and loyalty industries.- Observed the BACEN regulations in all marketplaces developed, delivered and managed. Show less

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  Roche

  Jul 2015 - Sept 2020

  Product Owner | Product Manager

  - Defined project scope, goals, and deliverables to ensure consistency with company strategy and commitments.- Led part of Accu-Chek’s digital product line development as well as the successful launch of the B2C e-commerce platform into the Brazilian market. - Defined Product Backlog e Roadmaps, translating product requirements into clear and actionable product roadmaps.- Elaborated and present C-Level Reports.- Searched and established new partnership opportunities to increase sales.- Created new business models and product development such as subscription clubs, services and marketplace.- Ran Lifetime Value analysis and assessed customer journey to draft new strategies and foster recurring purchases and cross-selling.- Applied discovery methods to identify growth opportunities i.e. AB tests, heat map, research, prototypes, and MVPs.- Monitored and reported on market and competitor activities.- Executed speciality marketing plans to maximise brand profitability and market share.Worked with team members to develop and oversee annual marketing plans and other tactical-related activities.- Spearheaded marketing campaigns including social media i.e. Google and Facebook Ads, email marketing, SMS, SEM, blogs, and other inbound marketing activities as required. - Coordinated the preparation of marketing materials including educational materials, personalised gifts, presentations, brochures, and demo samples to effectively describe the product and its uses.- Analysed and improved top and bottom line performance of speciality platform portfolio.- Wrote technical Product Requirements Documents, managed technical backlogs, and efficiently prioritised new features.- Observe regulations from regulatory agencies (ANVISA, FDA) in all initiatives.- Acted as a bridge between Technology teams, Marketing, Trade, Regulatory Affairs, Quality Assurance, Customer Service, Sales, Legal, Procurement and Supply Chain translating business and technical requirements. Show less

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  Ame Digital

  May 2020 - Apr 2023

  Product Coordinator

  - Lead the implementation and management of the Product Operations department.- Manage a team of 5 Agilists, 3 Product Owners and 1 Agile coach.- Define OKRs, Roadmaps and C-Level Reports.- Research, develop and implement new operational tools, applications and processes to accelerate and streamline product discovery and delivery, as well as provide tools to data analysis that possibilities a better user experience and improve business results.- Analyse product and team metrics.- Discovery, development, launch planning and communication strategy of new products.- Develop reports and dashboards about the products metrics and squads metrics to empower key stakeholders.- Drive alignment and efficiency around product development, launch, and iteration working closely to Marketing, Growth, Business Intelligence, Sales, Technology, Operations, Compliance and Regulatory, Legal, Risk Management and Cyber Security.- Design and help to improve product development processes within functional teams.- Use a data-driven approach to find new opportunities and track product performance.- Partner closely with Engineering, Analytics, Operational, and Marketing teams to solve scaling challenges and coordinate cross-functional initiatives.- Design, coordinate and launch large cross-functional applications and processes across stakeholders as needed to ensure the right resourcing, execution, and communications are in place to deliver meaningful results.- Shape actionable recommendations about complex issues critically and concisely.- Develop solutions and applications to attend BACEN regulations that impact the products and the company.- Mentor and coach people inside Tribes and Business Units to enable their growth. Show less

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  Pfizer

  Apr 2023 - Jun 2023

  Customer Experience Coordinator | Product Coordinator
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  Grupo Boticário

  Jul 2023 - now

  • Mentora [Programa de Mentoria p/ Pessoas Diversas]

    Oct 2024 - now

  • Group Product Manager

    Jul 2023 - now