Pfumedzo Ramukumba

Experience

• 

  First National Bank

  Jan 2008 - Jun 2010

  Academic Banker

  • Deal with customer complaints and ensure that it is resolved to the satisfaction of the customer. • Increase product holding per customer (sell and cross sell). • Achieve sales targets. • Identifies and utilises opportunities to increase market share. • Applies product knowledge to achieve sales results. • Canvass for new business by acquiring an in-depth understanding of the respective micro-market. • Utilizing research findings to capitalize on sales opportunities. • Acquire quality sales by adopting a thorough and effective needs-based sales approach. • Sell to new and existing customer base. • Responsible for after sales service/networking. • Promote the banks brand through sponsorship/promotions.• Initiate and implement relevant sales tactics that would result in increased sales and growth in market share within the defined market segment. Show less

• 

  British American Tobacco

  Jun 2011 - Feb 2017

  • Implement brand and trade programmes in the outlets according to cycle plan.• Ensure the effective and efficient execution of marketing activities in the territory (within the area).• Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume, merchandising and promotion.• Manage the implementation of account plans for merchandising and promotion in the outlets of account chains in order to achieve account brand, volume and share objectives.• Recruit, train and motivate Merchandisers in order that trade marketing representation in retail chain outlets is superior to the competition in respect of both core and added value services. • Ensure that the territory distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximised in line with brand strategies and the needs of the market.• Implement national presence marketing and promotion programmes with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the territory by gaining the active support of the trade.• Manage financial accounts and assets for the area to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.• Provide trade marketing information and reports on performance and accounts to ensure that the Area Manager and the key account handlers are fully informed at all times. Show less • Service outlets according to the 9 steps of a distribution call to ensure that agreed objectives are met and that the Company is projected as a professional/best practice company.• Full responsibility for the Customer Order Management process at all outlets in Territory (including Order Taking; managing Customer Credit Limit & Stock quantity limitations, Double Orders, Future Dated Orders & Special Orders).• Full responsibility of the Customer Delivery Management process at all outlets in Territory (including Managing Customer product returns; managing issues with delivery process with DHL.• Full responsibility of the Customer Invoice, Payment & Debt Management where applicable during Prompt/Top Up sales scenario with cash sales.• Full responsibility for the following aspects within the Customer Business Development process, i.e. Customer Relationship management, New Brand introductions, Model Stock management and Brand Story Communication Activities Show less

  • Trade Marketing

    Apr 2012 - Feb 2017

  • TM&D presales

    Jun 2011 - Mar 2012
• 

  BAT

  Feb 2017 - Jun 2022

  Territory Sales Manager

  Manage a team of Sales and Trade Marketing representativeFormulate and Implement Area Operational Plan in line with the Regional Operational PlanDevelop and implement a trade coverage plan for the areaDeal with customer complaint, customer account management.Data and information management.Reconcile representative accounts in line with defined processes and proceduresEnsure that internal control procedures are followed in relation to the identification and resolution of cash and stock shortage discrepancies dailyDevelop strong insights, analysis and competitor footprint in the areaAnalyse customer profitability and advise store owners and key accounts managers accordinglyManage cash collection issues ensuring that Trading Terms and Conditions, Credit Applications and Retail Contracts (Trade Investments, Merchandising), are implemented and negotiated in line with company procedures and legal requirements, minimizing commercial risksManage budget for trade programs for the areaManage the productivity & cost optimization of the area (trade spend effectiveness in the area) through the achievement of productivity targets (visits per day) and sales strike rates.Coaching of representativesEnsure sales growth in the areaResolution of customer complainsCustodian of the BATSA brandsBrands activations and programs launch Show less