Usama Khalid

Experience

• 

  Pakistan Ordnance Factories

  Jun 2015 - Jul 2015

  Internee

  Applied Theoretical Concepts to learn about Power House Department, includes• Steam turbine generator-(1x8MW +1x10MW)• Gas Engine generator-(5x2MW+2x2MW)• Accomplished understanding Electrical distribution department working includes controlling electric power transmission, billing and pump maintenance

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  NPGCL GENCO-III

  Jun 2017 - Aug 2017

  Internee

  POWER GENERATION AND TRANSMISSIONWAPDA/GENCO-III | NPGCL, 1370MW Thermal Power Plant MuzaffargarhResponsibilities includeManage general comprehension of 1370MW Thermal Power Plant.Following are the focused areas• 320MW hydrogen and water cooled steam turbine generator-(3x210MW +2x220MW +1X320MW) With dynamic excitation system.• 380MVA Unit Transformer-(20/220 KV) and 40/25/25 MVA Auxiliary Transformer.• 220KV Bus Bar-(Double bus single breaker with transfer bus system 6.6KV and 0.4KV Motors).• 220/6.6/0.4KV Switchgear and testing of Electromagnetic relays.• SF6 Circuit Breaker, Vacuum breaker and Air circuit breakers. Show less

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  Roshan Packages Limited

  Oct 2018 - Jan 2020

  Electrical Maintenance Engineer

  • Responsible for preparation and execution of monthly and weekly maintenance plan• Responsible for Preparing the required spare parts according to the approved budget• Responsible for Maintaining documents like, Daily Energy Consumption report, Generators reports, LT and HT panels Checklists, Air compressors and chillers daily inspection check lists. WAPDA Bill analysis • Ensures proper documentation and close out of maintenance work orders and any changes made to maintenance procedures. Recommends and implements, training to enhance the effectiveness of maintenance activities• Manage the Maintenance Department to analyze work activities and process, develop, implement and make the necessary adjustments to the existing Preventive Maintenance programs and schedules and improvement for effective resource management• To take decisions regarding the allocation of available capacity or resources (equipment, labour and space) to jobs, activities and tasks over time• Plan all maintenance activities utilizing the CMMS (SAP) and in collaboration with subject matter experts and support/assist in the development of work packs, monitoring execution schedules and close out of work orders. Conduct post work closure reviews/analyses to capture process/procedure improvements Show less

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  Leverify

  Aug 2019 - Jan 2022

  ✦ Successfully Managed a team of over 12 people and generated 1.2M+ USD revenue for the company brands with a considerable increment in organic profits.✦ Responsible for Future Strategic Planning, Comprehensive project management, and execution of amazon advertising campaigns to help and grow the company-owned brands in the longer run.✦ led the team as PPC ad manager on Products PPC optimization techniques, increase sales strategies, amazon listing on-page and off- page optimization via building an advanced system of monitoring and measurable KPI for the team.✦ Analyze marketing data and develop insights to identify business needs and new opportunities, including finding alternatives to reduce the logistics and warehousing costs through performing cost and benefit analysis and searching for cost-effective ways and techniques.✦ Working Closely with Different departments for smooth and continuous improvement in departmental operations, including manufacturing, logistics, finance, IT, BI, and Designing.✦ Set up recommendations to management and team to welcome analytical procedures through presentations or written reports. Show less ✦ As a PPC executive managed multiple brands PPC. Achieved overall ACOS from 17% -28% (under breakeven ACOS) with revenue of 350k USD for 25+ SKU over a year.✦ Maintain and monitor keyword bids, daily and monthly budget caps, negative keywords, campaign targeting, and other important account metrics like TACOS goals, etc✦ Generate weekly and monthly reporting for all major metrics, goals tracking, and revenue tracking with Contribute to identifying new and improved workflow processes relating to the team advertising efforts.✦ Responsible for market trends to identify new and innovative selling strategies, competitor analysis, Burn rate sheet plan, launch plan, the road to the recovery plan, monitoring set points establishment, Photography brief designing, backend front end Listing optimization.✦ Develop and maintain a professional knowledge of new or emerging trends within the Amazon and online shopping space.✦ Monitor daily trends, ACOS, profit, and spending across multiple brands. Show less

  • Team Lead | Brand Growth

    Dec 2020 - Jan 2022

  • PPC Marketing Executive

    Aug 2019 - Dec 2020
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  Unybrands

  Feb 2022 - now

  • Brand Manager ∣ Brand Growth

    Jul 2023 - now

  • Marketing Specialist ∣ SEO

    Feb 2022 - Jul 2023