Callum McPhillips

Experience

• 

  HiHouse Retail

  Oct 2016 - Oct 2016

  Copywriter Intern

  • Completed a 4-week long copywriting internship for a new online retailer.• Created copy for a range of products, including healthcare, beauty care, baby care and pet care.• Produced a variety blogs, through the use of Google analytics and SEO to find relevant topics in relation to the product range.• All writing was done in a friendly, informal tone, in line with in-house standards.

• 

  Manchester United

  Dec 2016 - Nov 2018

  Administrative Assistant

  • GPS (Group Property Services) Administrative Assistant.• Operate the internal helpdesk within the Facilities department, which involves liaising with other departments to assist with general requests and events within the club.• Deal with external contractors and issue relevant working permits, induction records and risk assessments to comply with health and safety regulations.

• 

  ASSURED PHARMACY LTD

  Nov 2018 - Feb 2019

  Digital Marketing Executive

  • Assist with Social Media, Content, PR and outreaching.• Grow Social Media accounts for the company on various platforms.• Support with creating new Marketing campaigns for the company on current affairs.• Assist with the writing of blogs for campaigns and proof-read blogs produced by medical writers, then schedule upload using Wordpress.• Prospect multiple relevant journalists and outreach our current campaigns for coverage and link-building, to improve the company’s SEO ranking.• Deal with PR Requests and respond to journalists where requests are appropriate for coverage, including Channel 4 News coming into the Pharmacy for an interview on Brexit.• Experience using AH Refs, Buzzstream and, other SEO tools, to view credibility of websites and build a network of journalists used for link-building. Show less

• 

  Add People

  Mar 2019 - Dec 2020

  Content & SEO Specialist

  • Work closely with several SME clients to deliver monthly cases, including onpage content and link building campaigns.• Link building campaigns include guest posting, data pieces and visual pieces such as infographics.• Link building campaigns involve prospecting potential contacts, producing content and outreaching.• Perform keyword research to produce and optimise onpage content, including homepage, category, location and service pages to increase traffic and boost organic rankings.• Optimise page titles and meta data.• Implement changes to the layout and appearance of clients’ websites, to improve UX and CR. This involves URL navigation proposals and CTA’s.• Experience using various SEO tools & outreach software such as AH Refs, Screaming Frog, Response Source, Buzzstream, Pitchbox.• Experience using various page builders such as Wordpress, Elementor, Wix & Magento.• Experience using GMB to improve clients’ local SEO, as well as Google Analytics and Google Search Console. Show less

• 

  The7stars

  Jan 2021 - now

  Manage the delivery of content for leading B2B and B2C clients, across various industries.Manage client relationships, priorities and expectations.Curate content strategy and ensure relevant deliveries are implemented on time.Day-to-day responsibilities include creating written content, providing content briefs, performing detailed keyword research.Regularly perform competitor and persona research, as well as analyse relevant search trends.Experienced using various SEO tools such as Ahrefs, SEOmonitor and SEMrush, as well as Google Analytics, Google Search Console and Keyword Planner, to analyse keyword performance and identify content gaps and opportunities.Lead regular calls with clients to communicate on site performance, content tasks and provide recommendations on content and strategy.Assist with digital PR ideation, as well as pitching ideas to clients. Show less Work closely with leading brands across a range of industries in finance, retail, travel and health. Produce and proof read various forms of digital content to to improve organic performance, rankings and visibility. This includes creating landing pages, blog posts, and providing UX recommendations.Create and implement content plans and strategy, which involves researching keywords, competitors and trends.Experienced using software such as Searchmetrics, Ahrefs, Google Analytics, Google Search Console and Keyword Planner, to analyse keyword performance and identify content gaps.Regularly communicate with clients to report on performance, BAU and work in progress. Show less

  • Content Manager

    Jan 2023 - now

  • Senior Content Executive

    Jan 2021 - Jan 2023