Experience

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  Shepherd & schaller sporting goods inc

  Sept 2011 - Sept 2015

  Sales representative

  Provided exceptional customer service by assisting customers with product selection, answering inquiries, and resolving issues.Maintained meticulous inventory records and conducted monthly audits to ensure accuracy, resulting in a reduction in stock discrepancies and contributing to an increase in monthly sales.

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  Newschoolers

  Oct 2013 - Oct 2015

  Social media manager

  • Gathered weekly analytic reports and reported back to the Digital Marketing Coordinator to redesign future marketing efforts• Generated invigorating social media content that covered 10+ posts per week• Spearheaded our Instagram growth efforts, gaining 45k new followers over 2 years• Established a partnership with a variety of action sports media pages to broaden our audience, resulting in 53,000 Instagram followers gained over 4 months in Winter 2017

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  Ascension

  Aug 2015 - Jun 2016

  Certified nursing assistant

  Collaborated effectively with healthcare teams, supporting registered nurses and doctors in maintaining patient care plans and adapting to diverse patient needs.Accurately monitored and recorded vital signs, fluid intake, and other key health metrics, providing essential information to the nursing team for optimal patient care.Delivered compassionate care to patients by assisting with daily activities, including bathing, feeding, and mobility, ensuring a safe and comfortable environment.

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  The arena group

  Oct 2015 - Apr 2021

  Digital marketing specialist

  I am responsible for monitoring the latest marketing & social trends, how they relate to our ever-growing audience, and properly integrating those into our overall strategy of driving web and mobile traffic via: our app, social channels, SEO driven articles, and email marketing. In addition, I work very closely with our team & advertisers to assure quality content is being delivered to our 450,000 fans in the best way possible, among other responsibilities such as acting as one of the community managers on our site. •Planned and executed a comprehensive digital marketing campaigns, resulting in a 14% increase in user acquisition and a 22% increase in user retention metrics.• Utilized Google Analytics & keyword research to identify key demographics and interests of target audience, resulting in new follower growth of over 410k.• Orchestrated a comprehensive mobile marketing campaign that resulted in 36,000 app downloads and drove 16M new visitors to the site.• Analyzed data from the website, social media platforms, and app analytics to pinpoint key trends and insights for upcoming marketing campaigns, resulting in a 19% increase in overall social media engagement metrics.• Implemented data-driven approach to analyzing user engagement with content, leading to a 110% increase in video view rates on marketing campaigns.• Led the launch of our new eComm website, coordinating efforts between development, design, and marketing teams to ensure a seamless go-live process. Implemented targeted email marketing and social media campaigns using Sprinklr, driving traffic to the site and resulting in merchandise selling out within two weeks. Utilized Google Analytics to track user behavior and optimize the site for better conversion rates, contributing to a 25% increase in online sales in the first month post-launch• Curated engaging on-site news content that resulted in a 19% increase in overall engagement across all platforms. Show less

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  Lunar solar group

  Apr 2021 - Dec 2021

  Senior producer

  The Lunar Solar Group (L//S Group) is a high-impact growth advisory that works with consumer-focused brands to identify growth opportunities and disruptive marketing strategies. The L//S Group combines consulting, digital marketing, and a suite of creative services to help brands scale. The L//S Group has built a track record of excellence across a variety of verticals including apparel, consumer packaged goods, and durable goods. While highlighting potential growth opportunities for clients, L//S Group itself continues to expand rapidly, with 300% year-over-year growth anticipated in 2021.• Led end-to-end production for photo and video shoots for e-commerce brands, managing talent sourcing, location scouting, scheduling, and logistics to ensure seamless execution.• Collaborated with cross-functional creative teams to translate client-approved concepts into detailed production plans, shoot schedules, call sheets, and storyboards for streamlined execution.• Oversaw pre- and post-production processes, ensuring creative vision alignment, clear communication of shoot expectations, and on-time, high-quality deliverables that met client standards.• Implemented project management systems (Wrike, Airtable) to enhance communication and increase production efficiency by 20% through improved deadline tracking and team coordination.• Skilled in creative production, content strategy, and budget management, with expertise in Adobe Creative Suite, digital asset management tools, and content optimization for social and e-commerce platforms.Favored tools: Wrike, Airtable, Frame.io, Slack Show less

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  Traeger pellet grills, llc

  Jan 2022 - Aug 2024

  Senior social media specialist

  Led multi-platform marketing campaigns across social media, email, and digital channels, resulting in a 22% YoY increase in customer engagement in 2023.• Developed and executed a data-driven video content strategy for the Traeger Game Day campaign, leading to a 223% boost in social media engagement across Instagram, Facebook, & TikTok.• Launched and scaled the brand’s TikTok presence, growing the channel to 210K followers in 24 months through innovative short-form content.• Managed cross-functional collaboration between creative, product, and paid media teams to optimize campaign performance, increasing overall campaign effectiveness by 161%.• Built and maintained a comprehensive content calendar, strategically integrating owned and user-generated content to drive a 10% YoY increase in engagement.• Utilized data analysis and social media insights to identify trends and optimize strategy, leading to a projected 20% improvement in audience engagement.• Favored tools: Sprout Social, Sprinklr, Asana, Brandwatch, Google Analytics, Google Search Console, SEMrush, Meta Business Suite, GRIN, Adobe Creative Suite. Show less