Bumann Frank

Experience

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  Saas-Fee Tourismus

  Jan 1994 - Jan 2000

  Managing Director Saas-Fee Tourism

  This position covers the general management of Saas-Fee Tourism with approximately 16 staff, responsibility for global resort marketing, including media and public relations, as well as representing the institution to cantonal and national authorities. The following projects were implemented in the almost 7 years of activity with the team:•Development and implementation of a marketing concept for the destination of Saas Fee/Saastal•Projection and implementation of a market-oriented advertising and communication policy with adaption of the Corporate Identity (CI) and the Corporate Design (CD)•Design of the website with direct reservation facility •Publication of the regional guest newspaper “Gletscherpost”•Further development of the local “Q for you” quality label •Development of future markets in Japan, Southeast Asia, Russia and the Czech Republic for the destination of Saas Fee•Development of events marketing (youth snowboarding events and week-long classical music festivals in summer)•Elaboration of a multi-destination concept based on an evolutionary approach and integrated destination marketing•Development and introduction of tourism promotion tax in Saas Fee•Creation of the inter-institutional strategy group “Visionary Circle” Show less

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  SBB CFF FFS

  Jan 2000 - Jan 2003

  Director of Marketing and Communication

  •Head of department with around 20 staff •Responsibility for the implementation of campaigns of CHF 20 million per annum on time and on budget •Evaluation of advertising and direct marketing agencies •Implementation of communication at Swiss EXPO.02•Development of the communication strategy•Media-related responsibility in the fields of events and sponsoring (e.g. Film Festival Locarno, Mystery Park)•Organisation and management of the department with the following business units; legal services, market research, strategic market and communication, with approximately 40 staff•Financial, personnel, and administrative management of the Conceptual Design Division, Member of the Board responsible for strategic passenger transport marketing and repositioning of RailAway•Elaboration of a Corporate Services model•Sub-project management marketing for Easy Ride Show less

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  Zürich Tourismus

  Jan 2003 - Jan 2010

  Managing Director

  •Overall responsibility for Zürich Tourism with 60 staff and a budget of CHF 15 million•Financial strengthening of the company through the introduction of a city tax and commercial platforms/products •Doubling of the overall budget from CHF 7 to 15 million •Developing service agreements with the public sector•Increasing overnight stays in the city and the region by around 25% (1 million overnight stays) with corresponding positioning in the markets •Strengthening relations with various institutions and political authorities to boost awareness of tourism •Press officer; nurturing regional and national media relations; organisation of regular press conferences •Project management for the development of location management and comprehensive brand management•Promotion and active public relations at home and abroad, including participation at trade fairs and sales promotion trips •Introduction of Management by Objectives, Balanced Scorecard and ISO 9001/14001•Reorientation of the marketing strategy through market alliances (Air Berlin, Coolcapitals), e-marketing, representations abroad, media strategy•Introduction of key partner marketing and founding of the Zürich Spirit Promoters Club•International marketing strategy for Host City Zürich at EURO 08 and planning of the 125th anniversary activities of Zürich Tourism•Founding of the Zürich Excellence Club for local personnel to improve service quality and local knowledge•Introduction of a public affairs strategy with targeted political lobbying at city and canton level •Development of a trail-blazing sustainability strategy and positioning as the first climate-neutral tourism organisation in Switzerland Show less

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  Bumann Management GmbH

  Dec 2010 - now

  Innovation to Viability, Tourism Professional, Management-Consulting

  Management Services in Tourism and Gastronomy. Destination management, sustainability, viability, innovation management, marketing, human resources.http://www.bumannmanagement.ch

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  Selbstständig

  Dec 2011 - now

  Management und Beratung
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  St.Gallen Bodensee Tourismus

  Jan 2013 - now

  Tourismusdirektor

  Destinationsmanagement für die Region St.Gallen-Bodensee

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  Hochschule für Technik und Wirtschaft HTW Chur

  Jan 2018 - now

  Wissenschaftlicher Mitarbeiter und Dozent
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  Grischconsulta

  Sept 2022 - now

  Projektmanager