Jasmin M

Jasmin M

Senior Graphic Designer

Followers of Jasmin M640 followers
location of Jasmin MWP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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  • Timeline

  • About me

    Regional Marketing Manager at Maccaferri

  • Education

    • Center for Advanced Design

      -
      Diploma in Fine Arts (CENFAD) Communication and Media Studies

      Activities and Societies: Filmmakers Collaborative, Art Society

    • Multimedia University

      -
      Bachelor of Multimedia (Hons) Digital Communication and Media/Multimedia
  • Experience

    • Horizon Networks Sdn. Bhd.

      Jan 2003 - Jan 2008
      Senior Graphic Designer

      Led end-to-end development of both print and digital communication materials, ensuring impactful visual representations. Spearheaded the creation of multimedia presentations, incorporating dynamic elements to enhance engagement and understanding. Collaborated closely with external clients, offering expert art direction to align their creative visions with strategic objectives.

    • Kuwait Finance House

      Jan 2008 - Jan 2011
      Marketing Executive

      Managed the complete lifecycle of advertising projects for Kuwait Finance House (M) Berhad, spanning both below and above-the-line campaigns. Created successful brand awareness initiatives, including impactful mediums like billboards, Rapid LRT rail ads, and road shows, endorsed by the sales team. Demonstrated efficiency by producing 90% of marketing collateral in-house, showcasing a blend of adept project management and creative expertise.

    • Phitomas

      Jan 2011 - Jan 2012
      Emarketing Specialist

      Executed and supervised lead generation initiatives like digital campaigns, telemarketing, and events. Oversaw website and social media channels (Facebook, Google+, Twitter, YouTube, Vimeo), enhancing SEO through keyword analysis. Assessed market dynamics by analyzing competitor data and customer input, fostering brand growth. Additionally, administered telemarketing operations to uphold database integrity.

    • Behn Meyer Group

      Mar 2012 - Mar 2023
      Regional Marketing Manager

      Led comprehensive marketing and brand development across Behn Meyer Group in Asia-Pacific, Europe, and the USA. Strategically shaped marketing strategies for new audience engagement, strengthening brand visibility. Pioneered impactful campaigns, bolstering brand recognition and expanding market presence.

    • Maccaferri

      Apr 2023 - now
      Regional Marketing Manager

      Responsible for overseeing the marketing strategy within the ISEAP Region, with a primary goal of enhancing the company's visibility, strengthening brand awareness, and driving digital transformation efforts. Conceptualize, plan, and execute effective marketing campaigns, ensuring a seamless transition from ideas to implementation. Foster a comprehensive understanding of customer behavior and conduct thorough competition mapping to equip the organization with valuable insights for informed decision-making. Show less

  • Licenses & Certifications

    • Certified Digital Marketing Specialist (CDMS)

      ITrain Asia Pte. Ltd. (Singapore)
      Jul 2019
      View certificate certificate