Jasmin M

Experience

• 

  Horizon Networks Sdn. Bhd.

  Jan 2003 - Jan 2008

  Senior Graphic Designer

  Led end-to-end development of both print and digital communication materials, ensuring impactful visual representations. Spearheaded the creation of multimedia presentations, incorporating dynamic elements to enhance engagement and understanding. Collaborated closely with external clients, offering expert art direction to align their creative visions with strategic objectives.

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  Kuwait Finance House

  Jan 2008 - Jan 2011

  Marketing Executive

  Managed the complete lifecycle of advertising projects for Kuwait Finance House (M) Berhad, spanning both below and above-the-line campaigns. Created successful brand awareness initiatives, including impactful mediums like billboards, Rapid LRT rail ads, and road shows, endorsed by the sales team. Demonstrated efficiency by producing 90% of marketing collateral in-house, showcasing a blend of adept project management and creative expertise.

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  Phitomas

  Jan 2011 - Jan 2012

  Emarketing Specialist

  Executed and supervised lead generation initiatives like digital campaigns, telemarketing, and events. Oversaw website and social media channels (Facebook, Google+, Twitter, YouTube, Vimeo), enhancing SEO through keyword analysis. Assessed market dynamics by analyzing competitor data and customer input, fostering brand growth. Additionally, administered telemarketing operations to uphold database integrity.

• 

  Behn Meyer Group

  Mar 2012 - Mar 2023

  Regional Marketing Manager

  Led comprehensive marketing and brand development across Behn Meyer Group in Asia-Pacific, Europe, and the USA. Strategically shaped marketing strategies for new audience engagement, strengthening brand visibility. Pioneered impactful campaigns, bolstering brand recognition and expanding market presence.

• 

  Maccaferri

  Apr 2023 - now

  Regional Marketing Manager

  Responsible for overseeing the marketing strategy within the ISEAP Region, with a primary goal of enhancing the company's visibility, strengthening brand awareness, and driving digital transformation efforts. Conceptualize, plan, and execute effective marketing campaigns, ensuring a seamless transition from ideas to implementation. Foster a comprehensive understanding of customer behavior and conduct thorough competition mapping to equip the organization with valuable insights for informed decision-making. Show less