Eric Figueroa

Experience

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  Battery City

  Jan 1997 - Jan 1999

  Manager

  Battery City Inc., Los Angeles, CaliforniaManager (1997-1999)Responsible for corporate and business sales in a high volume retail environment. Managed all inventory and purchasing activity. Performed customer relationship management duties, Demonstrated solid problem solving and quick decision making skills

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  Advanced Battery Systems

  Jan 1999 - Jun 2004

  Specialty Products Manager

  Advanced Battery Systems Inc., Santa Monica, CaliforniaSpecialty Products Manager (1999 –2004)Spearheaded the successful launch of a new specialty battery division, generating revenue of $540,000 annually. Performed outbound sales and marketing activities to business customers both locally and nationally. Prepared bid proposal for municipalities, and Transit Authorities · Responsible for system maintenance and upgrades to existing IT infrastructure and all end-user desktops.

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  Fulcrum Consulting

  Jun 2004 - May 2005

  Client Account Executive/Information Technology Manager

  Performed needs analysis, technology identification, and solution planning for clients. Developed and converted leads into customers as part of an outsourced sales process. Assisted in the sale of technology products and services for clients. Executed strategic marketing campaigns and special services designed to increase client revenue. Responsible for recommending and installation of company and client servers, server management and configuration, network security, back-up strategies, maintenance, and troubleshooting. Installed client systems at remote sites and performed management via remote access, increasing client productivity and efficiency. Assisted clients in redesigning and troubleshooting their network infrastructure. Show less

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  DIRECTV

  May 2005 - Nov 2023

  Director

  DIRECTVAssociate Director• Held leadership and advisory positions contributing to cross-functional triage efforts and post-mortem discussions aimed at addressing technical failures and enhancing ad sales systems platforms.• Initiated data-driven projects, achieving a 50% reduction in traffic input for campaign scheduling and a 65% decrease in the occurrence of failed local break that driving revenue and on-air success rate.• Designed comprehensive reports capturing format scheduling, providing valuable data to maximize productivity in scheduling programs across 150 channels DIRECTVSenior Manager• Led sports scheduling, formatting, linear, and addressable inventory management across advertising channels, driving efficiency via cross-functional collaboration within Ad Sales Operations managing 6 senior traffic analysts. • Demonstrated expertise in resolving ad system failures using platforms like Deal Maker and Wide Orbit, serving as the primary contact for incidents during and after hours, while optimizing workflows for enhanced efficiency and quality. • Partnered with Ad Operations Managers to document trafficking/setup, updates, and workflow optimizations, while coordinating with Product and Engineering teams to conduct testing for product offering improvements.DIRECTVSenior Traffic Specialist• Liaised between clients and sales, reviewing orders, and conducting QC on assets to ensure completeness and readiness for launch.• Coordinated trafficking, formatting, and scheduling for campaigns on an MPVD platform.• Reconciliation of campaigns and schedules collaborating with stakeholders to resolve performance billing discrepancies and transfer as air data for comscore and Rentrak. Show less