Vlad Klim

Experience

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  Red Bull

  May 2013 - Aug 2014

  Brand manager

  Key achievements:- Coordinated the organization of major projects (Red Bull BC One, Red Bull Music Boom, Wings 2 Pb, BSC, etc.)- Increasing product consumption within the university campusKey responsibilities:- Planning and execution of creative projects within the student engagement program at Saint-Petersburg State University- Exploring new creative avenues to attract Red Bull brand consumers and enhance brand recognition

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  Nestlé Waters

  Sept 2014 - Jun 2017

  I was affiliated with "Lenmix" company as an official exclusive distributorKey achievements:- Achieved a 7% annual sales growth in 2015 and a remarkable 28% growth in 2016- Established a new sales channel, contributing an additional 5% growth in 2015 and 7% in 2016- Awarded as the Best HoReCa Department Manager of 2016Key responsibilities:- Developing the hotel segment in the St. Petersburg region- Conducting annual negotiations- Designing and implementing marketing initiatives- Budget calculation, approval, and implementation Show less

  • Key Account Manager

    Apr 2015 - Jun 2017

  • Оn-trade manager

    Sept 2014 - Apr 2015
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  Moët Hennessy

  Jun 2017 - Jul 2019

  On-trade manager

  Key achievements:- Achieved a 3% sales growth in 2017 and an impressive 25% in 2018- Successfully launched 2 projects resulting in a 75% sales increase in the category- Organized 10 marketing events for various brands- Implemented a distributor development program.Key responsibilities:- Developing the restaurant, bar, and café segment in the St. Petersburg area- Enhancing relationships with key partners- Expanding sales and diversifying product offerings- Designing and implementing marketing initiatives- Improving brand loyalty- Ensuring proper brand positioning for end consumers- Managing project documentation through the Salesforce system Show less

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  Diageo

  Jul 2019 - Apr 2021

  On-trade Chain Executive

  Key achievements:- Signed a contract with 3 top chains and increased market share by 9%- Achieved the annual financial plan across all performance indicators- Drafted the development strategy for the channel for the years 2021 and 2022Key responsibilities:- Developing the restaurant groups segment in the St. Petersburg area- Sales planning at Anaplan- Expanding sales and diversifying product offerings- Conducting negotiations for annual marketing contracts at the executive level- Compiling P&L for each project- Evaluating the effectiveness of conducted promotions Show less

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  Yandex

  Apr 2021 - Jun 2023

  Key Account Manager

  Key achievements:- Enhanced unit economy by 42% through measures such as reducing incentives, optimizing delivery zones, activating additional subscriptions, developing pick-up orders, selling advertising, and increasing the average check- Achieved an annual growth of 26% in orders and 80% in GMV- Reduced operational costs by 7%, focusing on metrics: In-Rest time, rejected orders, and preparation time.- Successfully launched two new projects: online tips for 215 accounts and a QR menu system for 270 accounts- Initiated an in-house trademark project, developing a comprehensive plan and successfully achieved set goals- Implemented two marketing projects, attracting over 10,000 new users, increasing CM2 by 23%, and improving retention by 3%Key responsibilities:- Managed and developed relationships with top partners at Yandex Eats- Improved unit economy through strategic management of commission, average check, delivery fee, service fee, split orders between native delivery and marketplace, incentives, and advertising /subscription sales, while focusing on conversion metrics.- Worked with operational metrics, including Cte (preparation time/in-rest time), rejected orders, ranking, orders by the hour, feedback, and activity- Successfully launched new company initiatives, such as Yandex tips and QR payment system- Led the development and execution of an in-house trademark project in the role of project manager, overseeing the roadmap.- Collaborated across functions within the company, including Marketing, Content, Logistics, Product, Analytics, Finance, Legal, and PR- Managed personnel, including setting up and assessing KPIs for the JKAE, providing feedback, and facilitating training- Implemented marketing campaigns in collaboration with partners Show less

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  Skyeng

  Jul 2023 - Dec 2023

  Project Corporate Sales Manager

  Key achievements:- Accomplished a 19% growth in new users during H2- Executed a successful marketing project, drawing in 50 new users, boosting GMV by 7%, and enhancing retention by 7%Key responsibilities:- Managed and developed relationships with enterprise companies- Designing and launching innovative marketing projects aimed at promoting new services- Developing product hypotheses tailored to various clients- Planning and metrics management: sales funnel, conversion, retention and others Show less

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  Aquiva Labs

  Jan 2024 - now

  Product Manager

  Key responsibilities:- Collaborate with the Project Manager and Development Lead to plan development sequence- Manage the product backlog (epics, user stories, defects)- Participate in sprint ceremonies (daily scrum, backlog grooming, sprint planning, internal reviews, stakeholder reviews, retrospective)- Prepare user stories for grooming/estimation sessions- Prioritize backlog for the release and business value in advance of sprint planning- Schedule and lead requirement clarification sessions with the customer throughout the development cycle- Lead bi-weekly demonstration of completed features to customer- Manage customer user acceptance testing- Ongoing communication with Scrum Master / Project Manager- Manage trade-offs to meet project deadlines- Create functional documentation Show less