Max Lu

Experience

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  Winbond

  Sept 1994 - Jun 2003

  Department Manager

  • RD project management – lead and supervise over 20 RD projects through design processes including architecture specification, design, simulation, emulation, validation, layout, APR and timing analysis, tape out, production test, RMA issue analysis, and cost-down revision. • Product lifecycle management – Manage all processes in a product lifecycle including product definition, design, analysis, layout, fab process, product characterization, outsourcing, testing, RMA issue management, cost improvement, revision, and customer relationship.• Staff management – manage hiring, training, coaching, continual improvement, resource allocation of a 12-engineer team. Responsible for performance improvement and career development of team members.• Advanced technology development – provide design guidance to product roadmap and new technology development.• Stakeholder relationship management – manage partnership with major customers and partners covering all major computer and mainboard makers.• Crisis management – lead and direct task forces to resolve many big-impact RMA issues.• Continual improvement – drive improvements in development process that facilitates product quality, schedule, or cost.• Company representative for ISO 9000 certification audit. Show less

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  Brilliance Semiconductor Inc.

  Jun 2003 - May 2007

  Department manager

  • RD project management – Manage all the design processes including architecture specification, design, simulation, emulation, validation, layout, APR and timing analysis, tapeout, production test.• International design team management – Manage a cross-continent design team to develop an active-matrix OLED driver for a 96x96 panel. Long stay in San Jose to work with people of various cultures and design expertise.• Manage the FAE team to build a demo system for the OLED driver.• Manage the operation phases including TCP/COF/COG packaging, panel lamination, product characterization, and testing strategy. Show less

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  Winbond

  Jun 2007 - Jan 2010

  Technology Manager/Department Manager

  • Patent lawsuit – Major witness to a billion-dollar patent lawsuit. Support all the legal processes including deposition and court trial proceedings. My contributions and expert supports are vital to our victory in 2010.• Product lifecycle management – Manage all processes in a product lifecycle including product definition, design, analysis, layout, fab process, product characterization, outsourcing, testing, RMA issue management, cost improvement, revision, and customer relationship.• Lead the project to implement ARM M4-based embedded controller in Super I/O.• Staff management – manage training, coaching, continual improvement, resource allocation of a 16-engineer team. Responsible for career development, performance improvement planning of team members.• Advanced technology development – provide design guidance to product roadmap and new technology development.• International design team management – Work at Nuvoton’s design center in Israel on a joint-development project for 6 months. Show less

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  Nuvoton Technology Corporation

  Jan 2010 - Sept 2017

  Technology Manager

  I serve as a Business Development Marketing Manage in this period. The projects I managed include multi-finger surface capacitive touch controller, audio enhancement controller, Bluetooth 4.0 controller, security MCU. 1. Program management – manage all development activities including product definition, IP survey, design, analysis, competitor product analysis, prototyping, demo kit design, packaging, fab process, evaluation test, validation system design, production test.2. Supplier management – manage development activities of external suppliers and new technology development partners.3. Solution provider – sourcing for new technologies to improve performance and cost in panel process, packaging, testing, and Bluetooth module making. Advanced development with ITRI’s fleXspeaker (paper speaker) technology.4. Market research – research of detailed market profile of customers, partners, competitors, product requirements, industrial standards, and regulatory requirements.5. Competitiveness analysis – analyze technological advantages, cost structure, competitors’ offerings.6. Business plan development – target market, schedule, budget, competitiveness landscape, product development plan, promotional strategy, deployment strategy.7. Business development – create and execute promotional plan and deployment strategy.8. Customer relationship management – develop and maintain direct customer relationship, manage RMA issue analysis.9. Regulation-related management – investigate and manage regulatory requirements in regulated countries such as China and Russia.10. Manage negotiation of a merger with a China competitor. Show less