Gerald Casey

Experience

• 

  UKTV

  Jun 2010 - now

  Head of UK Pay TV (Sky and Virgin Media) channel Gold and leading UK factual entertainment Freeview channel Yesterday. Devising and implementing successful data-driven linear and VOD growth strategies for both channels that consistently over-deliver on commercial targets based on hybrid commissioned and acquired (UK and International) content. Responsible for programming, media planning, social and marketing teams. In charge of content creation and selection decision-making across commissioning and acquisitions. Hit shows include Bangers & Cash, Secrets of the London Underground, Abandoned Engineering, Murder on the Blackpool Express, The Cockfields, Newark, Newark, Blackadder: The Lost Pilot, Ricky & Ralf's Very Northern Road Trip. Show less Programme Manager for Dave, UKTV’s flagship channel. Responsible for co-ordinating all long-term strategy for the channel's schedule to meet the brand's specific objectives. Led on content selection for the channel in conjunction with the Acquisitions team. Provided commissioning and AFP teams with direction on programming needed to fulfil schedule and brand requirements. Set digital editorial priorities across VOD, online and podcasts to ensure non-linear content both complements linear and represents the brand. Show less

  • Channel Director, Gold & Yesterday

    Sept 2017 - now

  • Programming Manager, Dave

    Jan 2015 - Sept 2017

  • Scheduler, Dave Channel

    Mar 2012 - Jan 2015

  • Dave Channel & Scheduling Assistant, UKTV

    Jun 2010 - Mar 2012