
Maëlle Bertrand
Communication Officer - Admissions 2021 at Neoma BS

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About me
The AI girl I Co-founder @BigBangAI I Marketing executive @Rippletide I Talking about AI, Tech & Marketing. Sharing my tips everyday → Follow for updates 👇
Education

Classe préparatoire ECE au lycée alexandre Dumas
2018 - 2020
Lycée jacques monod clamart
2015 - 2018Baccalauréat Economique et social Mention Bien
NEOMA Business School
2020 - 2024Master 2 (M2) Marketing/Marketing Management, General.webp)
Akademia Leona Koźmińskiego (Kozminski University)
2022 - 2023Academic exchange program ManagementArtificial Intelligence, Marketing Stretegy & Planning, Strategic Management for Growth, Entrepreneurship, Macroeconomics & Business Economics, Vidéo & Graphic Design, European Business Law, Social Media Marketing
Experience

NEOMA Business School
May 2021 - Jul 2021Communication Officer - Admissions 2021 at Neoma BS🎯 Key missions :• Content Creation: Developed engaging visual and video content to enhance communication efforts and attract prospective students.• Communication Strategy Development: Contributed to the creation and implementation of effective communication strategies to boost admissions and promote the school's programs.

Agence MELCHIOR
Jul 2021 - Aug 2021Assistant Press Officer🎯 Key missions : • Event Planning : Organized and coordinated press events• Client Relations : Maintained strong relationships with media contacts, journalists, and clients.Reporting : Created detailed reports and insights.• Digital Monitoring : Conducted digital monitoring to stay updated on media trends.

HOLIVIA
Jan 2022 - Jun 2022Operational Marketing AssistantHolivia is a startup offering an innovative solution dedicated to the prevention and management of mental health in the workplace, providing personalized hybrid support to improve employee well-being.🎯 Key missions : • Participation in the Development of Global Marketing Strategy• Community management • B2B Marketing Campaigns• Email marketing• SEO• Competitor Analysis• Performance Optimization• KPI Implementation

Bouygues Telecom
Feb 2023 - Jul 2023Assistant Product Marketing Manager - Fixed Business UnitFixed Business Unit - Offer Marketing Team🎯 Key missions :• Market Analysis and Target Segmentation: Participated in market analysis and target segmentation (sector benchmarking, identifying customer segments and their expectations, developing the marketing plan).• Management of Relationship Marketing Policy: Led and analyzed CRM campaigns, defined marketing briefs.• Redesign and Optimization of Moving Procedures: Redesigned and optimized relocation procedures and customer journeys. Show less

Parkours
Sept 2023 - Apr 2024Academic Support TutorParkours is a tutoring platform offering personalized support by student tutors, both in-person and online, to help students progress in their studies and strengthen their skills.🎯 Key missions :• Homework Assistance : Provide individualized support to help students complete their homework effectively.• Educational Guidance: Offer personalized tutoring for middle school students, adapting to their specific needs.• Personal Development : Encourage confidence and enthusiasm for learning in a positive environment. Show less

Student Pop
Nov 2023 - nowClient Relations and Coordination OfficerStudent Pop is an innovative digital platform offering companies a turnkey service for various tasks (retail, promotions, events, customer service) through a community of over 250,000 qualified students. It provides students with easy access to flexible jobs via a mobile app, helping them finance their studies and boost their employability.🎯 Key missions within the on-call team :• Coordination of unforeseen events and emergencies : Efficiently manage unforeseen events and cancellations to ensure service continuity.• Client Relations : Build and maintain strong client relationships, ensuring satisfaction and loyalty.• After-Hours Staffing : Oversee staffing beyond regular hours (9:30 AM - 6:30 PM) to guarantee optimal assignment coverage. Show less

Orange
May 2024 - Nov 2024Junior Product Marketing Manager Paris 2024 @Orange Innovation🎯 Key missions : • Product Marketing : Market analysis, benchmarks, positioning• Participation in Creative Workshops : Design thinking, business model canvas• Partner Interaction : Engaging and collaborating with partners• Project Management• Preparation and Delivery of Presentations : For internal and external audiences, in both French and English• Operational Marketing : Interaction with sponsoring teams

Big Bang AI
Aug 2024 - nowCo-FounderBig Bang AI is a community of AI enthusiasts dedicated to making the magic of AI easy for everyone. We share tools, tips, insights & news to empower both curious beginners and seasoned professionals.

Rippletide
Jul 2025 - nowMarketing Executive
Licenses & Certifications
- View certificate

Email Marketing: Strategy and Optimization
LinkedInSept 2023 - View certificate

Product Marketing Foundations
LinkedInDec 2022 - View certificate

Marketing: Customer Segmentation
LinkedInDec 2022 - View certificate

Make Basics
MakeApr 2025 - View certificate

Marketing Analytics: Setting and Measuring KPIs
LinkedInDec 2022 - View certificate

Excel Essential Training (Microsoft 365)
LinkedInJan 2023 - View certificate

Create a Brand Strategy
LinkedInJan 2023
Volunteer Experience
Head of Communication department
Issued by Humani - Neoma Business School on Sept 2021
Associated with Maëlle BertrandSecretary General
Issued by Alive Neoma on Jun 2021
Associated with Maëlle BertrandActive Member of Prépa’Rémois Association
Issued by Prépa'Rémois on Oct 2020
Associated with Maëlle BertrandHead of Communication department
Issued by Spell'Breakers- Liste BDE MGE NEOMA BS REIMS 2020-2021 on Nov 2020
Associated with Maëlle Bertrand
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