
Natalie Davis
Vice President and Secretary

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About me
HRIS Training and Product Enablement Analyst at Stanley Black & Decker, Inc.
Education

Catalina Foothills High School
2010 - 2014
Arizona State University - W. P. Carey School of Business
2014 - 2018Bachelor of Science - BS Marketing GraduatedActivities and Societies: Minor in Media Analysis and certificate in Business Data Analytics Received my BS in Marketing.
Experience

KEY CLUB INTERNATIONAL
May 2011 - Jan 2014Vice President and SecretaryElected as Secretary and managed social media sites updating club policy and keeping members informed over events and meetings as well as created a blog for the club. Elected as Vice President and coordinated volunteer events and fundraisers for local organizations such as Community Food Bank and the Soup Kitchen. Raised $1,000 for the Neonatal tetanus relief project in Africa in our candy bar fundraiser.

Grimaldis Pizzeria
May 2013 - Aug 2015Hostess AmbassadorPromoted to store ambassador and was responsible for training new employees.Greeted customers with a friendly disposition and used organizational skills to coordinate with servers’ rotation. Used teamwork and collaboration with coworkers to ensure quality service toward all customers.

Teaspressa
Mar 2014 - May 2015Public Relations Intern
American Business Women’s Association
Oct 2014 - May 2016Vice President of FundraisingOrganized club fundraising events in partnership with local businesses. Performed community outreach on social media and in-person campaigns to spread awareness around events happening on and off-campus.

Programming and Activities Board
May 2015 - Jan 2016Marketing Liaison
Gammage and Burnham Law Firm
Aug 2015 - Nov 2015Intern
All About Compression, Inc.
Nov 2015 - Aug 2016Marketing Specialist- Performed B2B outreach to generate brand awareness and drive patient referrals within the medical community across the greater Phoenix area. - Leveraged Wordpress Business Premium to create blog articles to drive traffic to the company website and generate awareness for the benefits of utilizing compression socks.- Managed the Constant Contact membership to organize and deliver updates and information via email marketing, and created and executed social media campaigns to drive traffic to the blog. Show less

Defero
May 2016 - Aug 2016Digital Strategist InternDuring my internship at Defero, I utilized strategies associated with SEO optimization, developed social media content for a diversified portfolio of clients in a variety of industries and leveraged Google Analytics to create visuals for quarterly reports

The District on Apache
Jul 2016 - May 2017Community Assistant- Managed 25-30 inbound calls per day in regards to tenant inquiries and requests, and leveraged critical thinking and internal knowledge of property management regulations for problem resolution. - Attained Leasing Certification following a series of training modules to legally oversee lease agreements. - Collaborated with team members on promotional events and activities to endorse community engagement.

Enchantment Group - Hotels, Resorts and Spas
Jan 2017 - Apr 2017Marketing InternInterned with the marketing department for Enchantment Group and was delegated tasks including writing blog articles, updating website content and performing regular social media monitoring.

Sitewire
Sept 2017 - Feb 2018Social Media Strategist Intern- Managed the delivery and creation of social media content for ongoing campaign activations for 5+ clients.- Generated reports leveraging Microsoft Excel to demonstrate the performance of content delivered on each social platform in regards to metrics such as Reach, Engagement, CPV, CPM and CPC on a monthly and quarterly basis. - Conducted extensive research of competitive landscapes to compile for social audit reports for current and potential clients. - Managed social media communications with online communities to foster positive brand affiliation and relationships. Show less

August United
Feb 2018 - May 2018Influencer Coordinator- Identified and activated partnerships with social media influencers to amplify marketing campaigns through authentic content delivered on social media platforms and advertising channels.- Expanded the network of influencers by introducing 25 unique individuals to partner with as brand advocates promoting client campaigns. - Generated monthly and quarterly KPI reports and conducted analysis of campaign executions using support from online traffic and user engagement calculations of CTR, CPM, CPE, Impressions and Engagement Rates. Show less

Randstad USA
Jul 2018 - Jun 2019RecruiterAt Randstad, we work to be “human forward” by putting people first. - Performed daily outreach to local and national communities to identify qualified candidates for temporary and contract-to-hire opportunities at large conglomerates - Managed a pipeline of 25-35 candidates providing resources for interview success and best practices- Administered regular feedback to candidates on assignment, addresses areas of improvement as vocalized by onsite managers and serves as a direct point of contact for onboarding new hires- Developed a Gross Margin Revenue calculator for internal reporting and benchmarking on a branch level and a regional level- Conducted weekly brainstorm activities introducing industry-related topics of discussion Show less

University of Phoenix
Jun 2019 - Feb 2020Marketing Research Analyst- Compiled insights and data for monthly competitive intelligence reports reviewing website traffic performance and competitive landscape performance.- Constructed secondary research reports to support initiatives inside and outside the research department. - Composed reports, presentations and data files to support efforts of the marketing and operations departments.- Collaborated with vendors to receive updates about media resources and platforms such as SimilarWeb and Crayon to leverage in tracking brand performance across the competitive landscape. Show less

Stanley Black & Decker, Inc.
Oct 2020 - now- Manages a territory with $6.4 million in POS for SBD brands across 39 retail locations serving as a point-of-contact for all promotions and project executions on an ad-hoc and quarterly basis with a YTD lift in sales of 13%.- Advocates and partners with key decision makers to ensure quality assurance and bay integrity for all SBD brands to maximize sales and improve the customer journey.- Designs and presents quarterly reports to key decision makers leveraging sales data to influence market strategies in target stores and to overdrive sales through creative merchandising opportunities. - Spearheaded and designed a team building initiative to increase team engagement and boost morale by leading engaging and interactive team building activities on monthly calls. Show less
HRIS Training and Product Enablement Analyst
Jul 2022 - nowSales Coordinator
Oct 2020 - Jul 2022
Licenses & Certifications

Associates in Leasing
EdR Collegiate HousingNov 2016- View certificate

How to Get Things Done Ahead of Deadlines
LinkedInFeb 2022 - View certificate

Hiring and Supporting Neurodiversity in the Workplace
LinkedInFeb 2022 - View certificate

Asking for and Getting What You Want
LinkedInFeb 2022 
Hubspot Inbound Marketing
HubSpot AcademyNov 2017
Google Adwords
GoOct 2017- View certificate

How to Beat Burnout, Exhaustion, and Stress
LinkedInFeb 2022
Volunteer Experience
Member
Issued by National Honor Society on Apr 2013
Associated with Natalie Davis
Languages
- enEnglish
- spSpanish
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