Ciara Lynott

Experience

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  McCann Worldgroup

  Jan 2012 - Jan 2012

  Marketing And Advertising Intern
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  Brown Thomas

  Jun 2014 - Sept 2014

  Sales Assistant
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  Ted Baker

  Sept 2015 - Jul 2016

  Sales Assistant

  • Repeat high performer, met and regularly exceeded sales targets. • Flexible and a dynamic team player, meaning that I was also allocated to men's wear and tailoring. • Mature and confident communicator, liaised with Ted Baker's international factories & head office.

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  Elite Associates

  Nov 2016 - Jun 2017

  Digital Marketing Assistant

  • Drove prosperous digital influencer campaigns across Elite's online magazine,• website and social media platforms.• Delivered successful content creation & management of Elite's creative collaborations with Artists and Fashion designers & collation of the team's schedules.• Developed the most luxurious client experiences, streamlined branding approaches and success by increased awareness and client portfolio of the company and brand Elite.• Worked directly with event management teams to execute influencer events, sourcing venues, organising logistics and hosting High Net Worth guests. Show less

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  M & L HARRIS AGENCIES LIMITED

  Jul 2017 - Aug 2018

  Fashion Brand Assistant

  • Created & delivered full 360 sales and marketing campaigns for luxury brands in coop with YNAP, Matches, Harrods, Selfridges, Fenwick, YOOX & The Outnet. • Achieved successful trend forecasting by performing multi-platform research, recognising emerging brands, trends & reacting through NPD. • Maintained and developed a strong network of ambassadors to deliver meaningful coverage across paid and organic social platforms & ads. • Created, organised, and executed insta-worthy PR events, as well as exciting, marketleading consumer experiences. Show less

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  Shiseido

  Jul 2019 - Jul 2019

  Assistant

  - Three month contract to support full digital integration of systems, cut short due to offer at Harrods.

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  Harrods

  Jul 2019 - Jan 2021

  Junior Brand Assistant - Menswear

  • Worked with most prestigious luxury brands to deliver full 360 sales and marketing campaigns & strategies, in coop with Harrods. (Tom Ford, Armani, Hugo Boss, Ralph Lauren, Zegna etc).• Demonstrated my ability to be bold, think creatively and operate with a leadership mentality, striving to propel businesses forward. • Delivered trade marketing retail strategy, by engaging retail partners to secure exceptional marketing support.• Created digital strategy, continuously improved digital marketing channels and customer experience through content creation briefings, virtual events, and new limitless ideas.• Responsible for planning, managing, and updating all trackers and calendars. • Collaborated with many departments to deliver 360 marketing campaigns, launches and events that push industry boundaries (Buying, Ecommerce, Sales etc).• Constantly seeking new opportunities to drive business forward (emerging platforms).• Track data, performance and optimisation across the different top-of-funnel streams and report against weekly and monthly targets.• Excellent IT skills – Outlook, PowerPoint, Word, Excel, Facebook, Instagram, SAP, Google Analytics. Show less

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  Tissot SA

  Jan 2021 - May 2022

  Marketing Executive

  • Work closely with Commercial Partners & Affiliates to deliver COOP campaigns and activations (Six Nations, Heineken Cup, EPCR, NBA, Tour De France, Moto GP).• Ideate, propose and execute brand partnerships through physical eventing or digitally led activities.• Work in a consultative approach with brand partners to define best marketing strategies to meet brand’s sales, communications and marketing objectives.• Work with partners to create custom solutions for multi-market key account revenue.• Execute full digital funnel activity to drive awareness, engagement and membership to social platforms and newsletters.• Creating strategy to grow Tissot accounts, raise awareness of the brand and make sure our world class content reaches new and younger audiences (evidenced in high profile partnerships).• Work collaboratively with marketing, sales & ecommerce team to develop brand and product communications strategies.• Secure regular coverage across digital and social platforms, ensuring a substantial YOY increase to drive increased brand views, engagements and consideration.• Work with creative agencies on campaign ideation and execution for all NPD launches.• Support with all aspects of digital and print media (inhouse, agencies, journalists, paid etc).• The go to expert in social platform engagement and understanding.• Support with press materials including press releases, data and insights reports.• Work with leading UK advertisers to decipher full Group offering (branded content, social and media assets, etc).• Work with key men’s lifestyle publishers & digital platforms (GCN, GQ, Men’s Health, Top Gear etc).• Create materials for client meetings.• Monitor industry and media trends to help identify new opportunities.• Experienced in Ad creation.• Demonstrate excellent creative writing & ideation abilities daily.• Create and present strong sellable opportunities via presentations daily.• Proficient in Google Suite, PowerPoint, Excel and Word. Show less

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  Clé de Peau Beauté

  May 2022 - Apr 2024

  Brand Manager

  • Create, develop & lead 360 insight-led marketing and communication plans across UK&I.• Manage & drive marketing budget across all divisions.• Identify & lead sponsorship relations (Guards Polo Club).• Lead & manage brand ambassadors (Victoria Magrath ect), constantly updating & reviewing deliverables to deliver against annual KPI’s.• Create market leading partnerships to drive new customer acquisition and revenue (EG: Launched first ever hotel partnership for the brand, Halfpenny London Bridal, Townhouse Nail Salon group, Aspinal of London & more).• Continuously build & execute launch & expansion plans.• Manage external brands, partners, stakeholders, media & agencies to deliver compelling, always-on, effective campaigns, media strategies & communication plans. • Work closely with collective team planning across social media and affiliate marketing to insure all global campaigns and new brand launches land with success.• Work cross functionally & collaboratively with internal stakeholders to deliver disruptive and successful campaigns & activations to support business KPI’s (social media, affiliate marketing etc).• Develop strategic & local trade plans in collaboration with retailers (events, media, social & activations), to drive always on consumer engagement for the brands.• Support & drive content development for digital communications (organic and paid for).• Support CRM and digital team to utilise data effectively to reach core customers.• Collaborate with VM & UX design teams to deliver the best experiences for customers.• Assess the activity of competitor brands and best practice international examples.• Continuously innovate to create memorable & viral campaigns and events.• Ongoing review of campaign effectiveness, relevance and innovation against KPI’s.• The point of contact for brands internally and externally for UK market. Show less

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  Medik8

  Apr 2024 - now

  Marketing Manager