Julia McGuire

Experience

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  Ropeadope

  Aug 2011 - May 2012

  Content Management Intern

  Assessed web positioning to identify strengths and weaknesses, managed content, and developed strategies to promote artists. Created buzz for artists and new releases through social media, and provided comprehensive support for Ropeadope's artist, Cabinet, handling press, radio, and social media.

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  Red Bull

  Apr 2012 - Jun 2014

  Wiiings Team Member

  Promoted Red Bull products to targeted consumers as part of a mobile sampling team, planning weekly missions with specific marketing focuses and target demographics. Engaged new users and expanded the consumer base while representing the major lifestyle brand, becoming an expert on Red Bull products and brand.

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  Fame House

  May 2012 - Aug 2012

  Digital Marketing Intern

  Compiled bi-weekly online metric reports for music artists such as Pretty Lights and DJ Shadow. Managed various client web platforms, including websites, Topspin web stores, and social media. Assisted in the release of tour dates.

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  Kartel Music Group

  Jan 2013 - Apr 2013

  Distribution Intern

  Gained international music industry experience with a London-based artist management company, managing web content for Soundway Records. Assisted in record promotions and distribution, wrote press releases for artists, and supported upper management in various day-to-day duties.

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  Fame House

  Sept 2013 - Sept 2015

  Digital Marketing Coordinator

  Aligned client business objectives with high-level marketing campaigns for artists and brands such as ODESZA, Disco Donnie Presents, Life In Color, and Space Ibiza. Reported on online performance using digital metrics and analytic tools like Simply Measured and Google Analytics. Executed highly engaging content strategies for clients' social properties while staying updated on the evolving music industry and digital marketing technologies.

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  JUKEBOX DIGITAL

  Apr 2016 - Jan 2018

  Owner, Digital Marketing Strategist

  Developed and executed marketing and content strategy plans for self-vetted clients in the music, entertainment, and lifestyle industries, leading to a 30% increase in social media engagement and brand visibility. Additionally, I engaged with press outlets, influencers, and booking agents to secure PR opportunities and touring shows for artist clients.PAST CLIENTS (include but not limited to): Braxton Cook (Jazz/R&B Saxophonist), Illectric River Music Festival, Konsonant Music

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  Amplio Digital

  Oct 2016 - Aug 2017

  Paid Media Coordinator

  Executed digital advertising campaigns across platforms like Google AdWords, Bing Ads, Yahoo Gemini, and Facebook, consistently driving a strong return on investment. By overseeing daily budget pacing and enhancing media performance tracking with automated reporting, I provided clients with insightful metrics and optimization ideas to refine their campaigns across Search, Display, Video, and Social channels.

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  TopFan

  Aug 2017 - Jan 2020

  Community Success Manager

  Built, onboarded, and managed direct-to-consumer apps and websites for high-profile clients such as deadmau5, Zac Brown Band, The Lumineers, and the Denver Broncos, focusing on monetization and driving paid memberships through exclusive activations. As an account manager, I encouraged the adoption of innovative technologies, project-managed client activations, and oversaw internal tech projects to ensure seamless operations and cutting-edge solutions.

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  VMP (Vinyl Me, Please)

  Jan 2020 - Jan 2024

  I spearheaded VMP's marketing and partnerships strategy, directing initiatives to enhance subscriptions and store offerings through comprehensive plans and artist/brand partnerships. Collaborating across social, email, paid media, and PR, I orchestrated launch strategies that drove revenue and subscriber growth. I pioneered VMP's Creator Community, growing it to 100+ influencers, generating over 1 million content views and attracting 115k+ new users organically. Managing budgets and overseeing internal projects and events, I successfully launched new Record of the Month programs like Country, Dolly Parton, and Rock, ensuring brand consistency and alignment with company objectives. Show less Led project management for VMP’s flagship Record of the Month program, focusing on scaling marketing and partnership efforts. Developed and executed creative partnerships and marketing plans that aligned with VMP’s artist and label partners' goals, emphasizing storytelling and the unique context behind each record. Additionally, I supported project management of VMP Anthology, a deluxe and collector's edition box set program designed to educate listeners on legendary artists and labels in music history. Show less

  • Senior Marketing Manager, Artist & Label Partnerships

    Jan 2021 - Jan 2024

  • Senior Program Manager

    Jan 2020 - Jan 2021
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  Two Parts

  Jun 2024 - Nov 2024

  Marketing

  Crafted engaging content for Two Parts’ events and brands, including onsite coverage and run-of-show coordination for the Underground Music Showcase. I planned and executed social media strategies, created compelling email campaigns, and consulted on overall strategy. From live event coverage to detailed content calendars, I collaborated closely with the creative team to bring ideas to life - focusing on Denver’s vibrant restaurant, bar, and live music scene.

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  The old girls club

  Jun 2024 - now

  Member
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  Big.Ass.Kids

  Jul 2024 - now

  Music Marketing & Partnerships
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  Aspect Software

  Nov 2024 - now

  Manager, Content & Brand