Hedi Lien

Experience

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  BenQ Corporation

  May 2019 - Oct 2019

  Product Designer

  Developed product : from initial stage to final proposal● Analyzed user research reports and product road map ● Defined target customer and clarified user needs ● Interpreted research results into solid recommendations and proposals ● Executed experiment with ideas to verify feasibility ● Participated in sketch, 3D model, and project presentation stages《Won the proposal selection in the final cross-functional project presentation》Conducted researches and summarized : through in-depth interview and report analyzation● Researched on gaming and home use● User interview● Synthesized researches and related theories to produce a comprehensive final report ● Organized reports and presented research findings Rearranged CMF Worked cross-functionally with UR, UI, RD, PM... Show less

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  唐草設計股份有限公司

  Mar 2020 - Aug 2021

  Product Designer

  Working across diverse industries such as home appliances, IoT, healthcare, and stationery. Conduct market and customer research based on client needs, and establish product development and innovation strategies for design.Key Responsibilities:Market analysis, Customer analysis, Product analysis, Product design, Proposal ideation

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  Design Innovation Thinking Lab

  Apr 2022 - Nov 2022

  Researcher & Service Designer

  Analyze the needs and resources of various stakeholders (public sector, employees, adopters…) to provide optimized service solutions for both service providers and receivers. ● Conducting qualitative research to assess the current status of the service system.● Balancing the needs of service providers and receivers, establishing key indicators for projects.● Providing service design proposals and validating their effectiveness.● Actively collaborating with various stakeholders. Show less

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  美好金融 Good Finance

  May 2023 - Sept 2023

  Customer Experience Researcher

  Develop a research plan aligned with business goals, brand, and product position to identify business opportunities.● Analyze market and company reports to segment customers based on their financial backgrounds and behaviors. Conduct cross-analysis to gain insight into the customer needs and opportunities.● Collaborate with a recruiting agency, organize interviews outline, and conduct 17 in-depth interviews.● Present the research report with qualitative analysis, summarizing customer types, behaviors, decision-making indicators, and strategic opportunities. Show less