Erica Gregory

Experience

• 

  Lindsay Wildlife Experience

  Oct 2004 - Jun 2007

  Curator’s Assistant

  Volunteered/interned with Marty Buxton.

• 

  Seymour Marine Discovery Ctr

  Oct 2009 - Jul 2011

  Various

  School programs intern, docent trainer, Volunteer Coordinator’s Assistant (paid), Ocean Explorers counselor, aquarist, docent training program coordinator, docent, school programs volunteer.

• 

  Calabasas Elementary School

  Aug 2011 - Dec 2011

  Student Teacher

  Second grade with Deborah Wine via UCSC masters program.

• 

  WESTLAKE ELEMENTARY SCHOOL P F A

  Dec 2011 - Jun 2012

  Student Teacher

  Fourth grade with Ginger Anderson via UCSC masters program.

• 

  IRIS Science Academy

  Oct 2012 - Apr 2015

  Director

  Curriculum developer, website and Facebook site manager, educator and operations director.

• 

  ARCHERY SANTA CRUZ, LLC

  Apr 2014 - Jun 2017

  Co-Owner

  Equipment sales, group and private lessons, summer camps, corporate team development, convention vendor.

• 

  Lancaster Archery Supply

  Aug 2018 - Feb 2022

  • eCommerce Merchandising & Product Specialist

    Aug 2021 - Feb 2022

  • Purchasing Assistant

    Aug 2018 - Aug 2021
• 

  Superior Outdoor Products

  Feb 2022 - Apr 2024

  •Collaborate with Sales, Product Engineering, and Marketing Departments to execute processes for new product development and product changes• Conduct market research to understand customers' needs• Sense where the market is going next and be part of developing stylish, innovative products that will meet future demand• Provide insight on trending products, pricing structures, and product lifecycles• Coordinate and direct project plans that correspond with management's deadlines• Provide guidance on pricing structures and positioning• Communicate and maintain product lifecycle updates to internal and external customers for any changes (additions, improvements, discontinuations, etc.to our product offerings• Maintain a detailed knowledge of company sales strategy, business planning, business processes, and systems• Evaluate and prioritize requests for product changes and enhancements Show less

  • Associate Product Manager

    Jul 2022 - Apr 2024

  • Product Engineering Technician

    Feb 2022 - Jul 2022
• 

  Keylink

  Apr 2024 - now

  Spearheads all product marketing efforts, has a deep understanding of the target audience's everyday challenges, and can succinctly explain how our products help solve customer problems. Through close collaboration with the product, engineering, and sales teams, develops and implements effective product marketing content.-Manages and oversees product launches-Manages and oversees product literature-Product messaging/positioning-Manages digital marketing strategy (web/social)-Product IP marketing and communications-Provides value to internal and external customers-Creates and pursues a self-development plan Show less

  • Product Marketing Manager

    Oct 2024 - now

  • Associate Product Marketing Manager

    Apr 2024 - Oct 2024