Sandeep Varma

Experience

• 

  IndiaMART InterMESH Limited

  Jun 2001 - Mar 2003

  Account Executive
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  Nittany Institute of BPO Management

  Apr 2003 - Mar 2005

  Team Lead
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  Icfai research centre, Chennai

  May 2005 - Apr 2007

  Research Associate
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  MAA Communications Bozell Ltd.

  Apr 2007 - Jul 2009

  Senior Account Executive

  • Developing Brand strategy, doing company and industry analysis• Managing various Accounts and coordinating with creative team to meet clients’ expectation• Preparing project progress reports for Management and Client reviews

• 

  PROPEL

  Jun 2009 - Jun 2010

  Founder

  Propel is an activation agency based in Chennai

• 

  Business Blogging

  Jun 2010 - Feb 2011

  Head: Projects and Events
• 

  Interakt

  Aug 2011 - Mar 2012

  Associate Manager: Social Media
• 

  Propel Company

  Mar 2012 - Aug 2018

  Founder and CEO

  Propel is a Social Media Marketing company.

• 

  DigiFaktory

  May 2015 - Aug 2018

  Cofounder and Strategy Head

  A 360 degree approach to marketing of Movies with right mix of online and offline activities designed and executed by a group of Marcom professionals who have the right knowledge and interest in the industry.Went on become part several acclaimed and successful Malayalam movies like Neram, Premam, Action Hero Biju to name a few.Responsibilities and Achievements:• Develop and manage online marketing campaigns for Celebrities, Artists, Authors and for movies, effectively driving brand awareness, engagement and traffic to their social media pages.• Successfully carried out online campaign to build and engage and eventually help in the sales for the launch of books.• Conceptualized and implemented various contests and campaigns as part of movie releases. • Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs. Show less

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  KRDS

  Aug 2018 - Mar 2021

  Responsibilities involves:• Work with sales teams to understand client expectations and prepare media plans / proposals• Interact with all teams including Paid media, Social media, Planning, IT and copy writers• Implement result driven campaigns on Social Media, like Lead Generation campaign, Increase event footfalls and website traffic, reach out to the specified Target Audience for live events for various International Brands. • Analyze data with various tools to get insights on Target Audience, Campaign performance and make sure the KPIs are met on a regular basis.• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.• Work along with various team across the region. Show less

  • Digital Media Lead

    Jun 2019 - Mar 2021

  • Media Manager

    Aug 2018 - Jun 2019
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  StoryBoats

  Mar 2021 - now

  • Vice President Business Operations

    Feb 2022 - now

  • Head Of Digital

    Mar 2021 - Feb 2022