Nyiko Maluleke

Experience

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  AAA School of Advertising

  Jan 2009 - Dec 2011

  Student

  Completed a BA Degree in Marketing Communications at the AAA School of Advertising, and majored in Brand Management and Media Management. Gained knowledge on how to compose brand strategies, marketing plans & strategies; communication strategies and media strategies. Participated in the L'Oreal Brandstorm Experience and our team faired 3rd Nationally beating over 85 other teams nationally.Other activities at AAA include a very active participation in the SRC and Loerie Committee and was elected Vice President.Having acquired a BA Degree in Marketing Communication at the AAA School of Advertising, has allowed me to hone in on my natural inclination and ability to solve problems both strategically and creatively.Majored in brand management and media management. Show less

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  Havas Worldwide Johannesburg

  Nov 2011 - Dec 2012

  Junior Strategic Planner

  My responsibility as a planner entailed two main functions that the department was responsible for in the company; which were new business acquisition and marketing communications strategy•To assess, review and recommend directions that would lead creative department in their output based on the relevant consumer insights•To assess, review and recommend directions that would lead creative department in their output based on the relevant consumer insights. •To source and compile research findings and report on local market to include trends and potential opportunities•To extract consumer insights through data interpretations and data mining from already compiled research reports•Be responsible for assigned communication campaigns, this entails dealing with local and international agencies•To source research and information to support all relevant on-going projects•Assist with ensuring that ALL touch points are consistent and in accordance to the Brand CI•To write up communications strategies, marketing plans and marketing material required to support all other functions of the agency•To support global affiliates with local insights and information•To manage new business acquisition projects from start to finish[before pitch], with support from other functions in the agency Show less

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  Group Africa Marketing

  Aug 2013 - Apr 2015

  Communication Strategist

  I am currently a communication strategist in a BTL sponsorship, experiential and digital agency, in the Advertising industry, under the employ of Group Arica Marketing. My role in this position encompasses, but is not limited to the following:• To assist the development of short and long term strategies and ensure implementation on client brands to meet campaign and marketing objectives• To leverage market information and analyse market trends to maximise opportunities• Provide in-depth insight and understanding of target consumer, both in a South African context and other key markets on the African continent• The monitoring of the performance of campaigns against objectives and ensuring adaptability through recommendations of changes to be implemented as required to ensure achievement of objectives• To understand and be a custodian of consumer propositions and needs throughout the campaign planning and implementation process• To build and leverage key relationships, especially in the key markets for our clients on the African continent within our network of companies (Kenya, Ghana, Zambia, Nigeria, Botswana, Lesotho and South Africa)• To use consumer knowledge to craft a strategic platform that translates to creative artwork, brand activation tactics, digital strategy and other times sponsorship opportunity• To scan industry activity and write internal reports and client reports on a monthly basis. Reports encompass industry activity; competitor activity; client activity; and sponsorship/brand activation activity• To present these reports to client and colleagues internally• To compile quarterly workshop content and material for Group Africa Marketing to present internally and externally• General office administration Show less

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  Alsayegh Media

  Apr 2015 - Aug 2015

  Freelance Strategic Planner & Conceptualizer

  Nyiko provides strategic leadership on assigned RFPs and Breifs that sell through strategic visions to clients. As the owner of consumer understanding, Nyiko identifies consumer insights and opportunities; and translate them into actionable ideas and programs. More: - Is a primary contact for concepts, strategy and planning, including research, briefs, workshopping, creative collaboration- Takes leadership role in discovering and articulating differentiating customer insights and translating them into strategic and creative platforms- Develops deep understanding of assigned brands, category and competitive set- Monitors the competitive landscape and provides ongoing analysis- Develops and evaluates quantitative and qualitative insightful research, and embraces the numbers by being able to tell the strategic story from the data Show less

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  Springleap

  May 2015 - Aug 2015

  Trendspotter

  Nyiko participated in Springleap's a monthly syndicated South African Trend Report covering localised perspectives on marketing and brand activity, as well as cultural trends unique to Johannesburg.Nyiko was curated as an industry specialist with a select group of creatives to share opinions on the strengths and weaknesses of a particular campaign or strategy. This division converts its creative community to provide feedback on trends and relevancy of marketing campaigns to the local market in a number of other countries, and offers South African brands looking to expand the chance to obtain insight quickly and affordably. Show less

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  McKinsey & Company

  Sept 2015 - Jul 2017

  Leadership Fellow

  McKinsey Fellows rotate through 3 major roles, mainly; management consulting, research and implementation. Unique to the McKinsey Leadership Program (MLP) is a strong focus and weighted importance on grooming African leadership. This is done through high enrichment and exposure of fellows to best practice and leadership accelerating tools.

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  Uber

  Aug 2017 - May 2018

  Marketing Manager - Strategy & Campaigns