Usama Sajjad Khan

Experience

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  GSK

  Feb 2020 - Jun 2022

  Associate Product Marketing Manager

  • Product Marketing Management: For global brands like Augmentin, Amoxil, Velosef & Dermovate across 7 countries, spearheaded product marketing including product strategy & positioning, marketing campaigns and marketing insights.• Award Winning Omni Channel Marketing Campaigns: Won CEO Best Performance award for delivering 40% growth in customer engagement rate across various channels, including GSK portal web pages, social media, and email marketing.• Trade Marketing & Consumer Promotions: Developed and published comprehensive promotional campaigns for key GSK Brands facilitating the on-ground sales team and increasing touchpoints to 30% through Omni channel implementation.• Marketing Calendar Development: Collaborated with cross-functional teams including Design Centre, Medical and legal to align content releases with business events to improve overall reach. Show less

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  Lucky Core Industries

  Jun 2022 - Jul 2024

  Brand Manager

  • Brand & Portfolio Strategy: For 7 key brands and portfolio worth over $10.3 million, formulated and executed comprehensive brand strategies achieving 15% revenue growth on the entire portfolio.• Marketing Budget Management: Managing a budget of $300,000 to enhance ROI across advertising, public relations, and promotional activities for increased brand visibility.• New Product Launches & Go to Market Strategy (GTM): Achieved $500,000 revenue target for the launch of new category, Atypical Antipsychotic Injectables, starting from market research, feasibility analysis, market sizing and operational planning.• Paid Social Media Campaigns: Created Marketing campaigns on key digital media platforms like LinkedIn, Facebook, and Instagram, with 2 successful campaigns on World Mental Health Day resulting in 2.6 million touchpoints. • Key Opinion Leaders & Healthcare Professionals Engagement Campaigns (KOL, HCP): Engaged HCPs through email marketing, videos, and web portal pages, resulting in 10% growth in traffic for web pages and substantial increase in click to open rates. Show less

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  OrderGrid

  Sept 2024 - now

  Digital Marketing Specialist

  • SEO & SEM Optimization: Leading SEO and SEM strategies, including PPC campaigns, keyword optimization, and audience targeting, resulting in a 20% increase in organic search traffic and a significant reduction in cost per acquisition.• Digital Ad Campaigns: Managing a $25,000 monthly budget to drive conversions through Google Search and Display Ads, while creating targeted CTAs to enhance customer experience and increase traffic.• Marketing Communications & Collateral Development: Created targeted sell sheets for various market niches and trade shows. Developed and optimized email marketing channel on HubSpot to streamline tracking and performance analysis.• Events, Tradeshows, Conferences & Promotional Activities: Leading key conferences such as IFDA, CHFA Now, and GroceryShop, to showcase OrderGrid for its seamless product integration, Automated Tools and AI-Driven Platform. Show less