Abdul Wahab

Experience

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  Axact

  Jun 2006 - Aug 2006

  Offshore Executive

  Axact is one of the largest BPO companies in Pakistan, with services ranging from the Content Development to Offshore Campaign handling. I was part of a team which was focused on Online email responses.1. I was held responsible for directly dealing with customers and providing relevant information to them.2. Resolving all the problems customers go through and evaluating the origin of such causes.3. Training new employees on the system and aims of the company and motivating them in time of need. Show less

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  ARPATECH (Pvt) Ltd

  Sept 2007 - Jan 2008

  Client Service Executive - Supply Chain Management and Planning

  I was responsible for building and maintaining strong client relationships. I provided expert advice on supply chain best practices and strategies, ensuring smooth delivery of supply chain solutions. My key responsibilities included:Acting as the primary point of contact for clientsUnderstanding and addressing client needs and requirementsManaging and coordinating the delivery of supply chain solutionsMonitoring and analyzing supply chain performance metricsCollaborating with internal teams to ensure seamless service deliveryProactively identifying and resolving client issuesStaying up-to-date with industry trends and developments Show less

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  ARC International

  Apr 2010 - Apr 2012

  Customer Service Executive - Supply Chain and Demand Planning

  Carrying the Brand Name of Luminarc, RAK Glass and ARCOROC, ARC International is one of the Best Tableware Manufacturing Concern in the World. I work here as a Customer Service Coordinator in the Customer Service and Demand Planning Team.- Extensive reporting, including Demand Analysis, Business Intelligence, Regional Strategy and Supply Chain procedures.- Achieved yearly targets ($2m in 2011).- Communication with customers regarding prices, container loadings, contracts and payments.- Monthly reporting on Sales and Gross Margins.- Confirming supply from the factory and scheduling loadings with respect to vessel dates.- Direct involvement in Product line and Budget allocations on a quarterly basis. Show less

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  Namshi.com

  Feb 2012 - Oct 2012

  Content Manager

  Managed all content creation, revision, and retention across multiple platforms – Ecommerce Website, Apps, Digital Marketing assets, Emailers and Push notificationsManaging the creation workflow – Writing content briefs to the central design and copy team, provided key inputs on creative and quality check / roll out of the assetsResponsible for creating and managing the yearly content calendar which is based on discussion with the business teams on the trade calendars.Tracking site metrics CTR and engagement rate of the website assets to provide insights and projections.Launching the content section of the Ecommerce app – blogs, social media etcWriting key content blogs / creation of blog content on the websiteSpearheaded tasks regarding content as well as editorial strategy Show less

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  Foodonclick.com

  Mar 2013 - Jan 2014

  SEO Specialist

  Day-to-day delivery of SEO activity ranging across content and on-site recommendations, outreach campaigns and reporting.Performing keyword research to provide user insights and optimize the websites in line with business objectives and KPIsAuditing the websites to find technical and structural optimization opportunities in order to improve content performancePerform SEO focused analysis around industry, competitors and search trends to influence strategy development.Create new content recommendations in line with the SEO strategy.Implement technical fixes where possible on the website, from implementing meta data to updating broken links to redirecting pages.Keep pace with SEO industry trends and developments Show less

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  MikeNSmith.com

  Dec 2013 - Jan 2019

  Ecommerce and Digital Marketing Specialist

  We built an Ecommerce Platform generating Revenue from 0 to AED 10million in 5 years. We designed processes for all aspects of our day to day business alongside long term goals for our business. Below are some of the process designs I was directly involved with: 1. Marketing:a) Digital Marketing: Defined processes for Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, On-Page and Off-Page Optimization, Keyword Research, Email Marketing. i) For SEO, average rank of our website went from 100+ to 9.2 in 3 years. ii) For Email Marketing, we built a customer email list of more than 20,000 loyal and returning customers in 5 years. iii) For On-Page Optimization, we managed to optimize all product pages, category pages, blogs, homepages and more. Our optimization period was reduced from 30 days to 2 days over 2 years.iv) For Off-Page Optimization, we built a web of 3 tiered links of more than 200,000 manually pointing directly or indirectly at our website.v) For SEM, we built more than 2000 custom designed remarketing campaigns, each designed according to budget.2. Product Management: We used Magneto CMS to build category trees to ensure UX/UI and relevancy for our customer.a) Product Addition: We added more than 4000 products in 5 years.b) Stock Management: We managed and updated more 4000 products through 50 suppliers.c) Suppliers: We added a roster of more than 50 suppliers with constant update of stocks and products on our platform.3. Web Development: We worked directly with the Web Development team on multiple aspects of the Ecommerce business.a) For UX / UI, we tweaked the whole design of the website to ensure best customers experience.b) Security Updates: We worked with developers to make sure all security patches are up to date.c) Plug-in and Optimization: We worked continuously to optimize the website to best possible level. Show less

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  DAMAC Properties

  Apr 2019 - May 2021

  Digital Marketing Specialist

  The ChallengeDamac Group faced key challenges that hindered the success of its projects, Whitespot and Staycae. Website traffic was stagnant, failing to attract new or returning visitors. Whitespot struggled to gain traction in a competitive market, while Staycae faced difficulties establishing itself as a premier short-term rental solution.Social media engagement was limited, with slow follower growth and content that failed to connect with the target audience. Email marketing campaigns underperformed, with low open and click-through rates, reducing qualified leads for both projects.Paid advertising campaigns were inefficient, characterized by high costs per click and poor conversion rates, resulting in a diminished return on investment.The SolutionTo address these issues, a comprehensive digital marketing strategy was implemented:Website Traffic: Integrated SEO, social media, email marketing, and content marketing to drive traffic.Social Media Revamp: Created engaging content and targeted ads to increase engagement and follower growth.Email Marketing Optimization: Introduced segmentation, personalization, and automation to enhance campaign performance.Content Marketing: Developed a thought leadership approach to educate and convert customers.Paid Advertising Efficiency: Optimized campaigns to improve ROI with better targeting and creative assets.Data-Driven Insights: Incorporated analytics to track performance and guide decisions.The ResultsWebsite Traffic: Increased by 75% in six months.Social Media Engagement: Grew by 150% in nine months.Email Campaigns: Achieved 25% open rates, 15% click-through rates, and a 20% increase in leads.Conversions: Boosted website conversions by 30% and site engagement by 25%.Paid Ads: Increased click-through rates by 50% and reduced costs by 20%.These efforts transformed both projects, enabling significant growth and long-term success. Show less

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  Higitech Group

  May 2021 - Sept 2022

  Digital Marketing & Performance Manager

  The Challenge: The start-up company needed a strategic approach to position itself effectively in five market segments, establish a strong brand reputation in both B2B and B2C sectors, and optimize operations for cost efficiency and productivity. Additionally, it faced challenges in securing brand recognition, building a strong digital presence, and growing its customer base.The Solution:Directed targeted marketing and lead-generation efforts to penetrate five distinct market segments while streamlining operational processes for efficiency.Spearheaded the marketing department to devise and implement strategies aimed at driving business growth in identified sectors.Launched a comprehensive corporate branding strategy, incorporating print, direct mail, website enhancements, digital marketing, e-newsletters, and email marketing.Developed and executed integrated online and email marketing campaigns synced with CRM and the company website, improving lead capture, deal tracking, and campaign ROI.Utilized diverse business development tactics for prospecting and nurturing leads, ensuring sustained growth in the customer base.Implemented operations procedures that drove a 20% reduction in operating costs and significantly boosted productivity.Managed six companies and market segments across major social media platforms, including Facebook, Twitter, Google+, and LinkedIn, transforming them into top referral sources.The Results:Achieved an 80% increase in the customer base through targeted lead-nurturing efforts.Strengthened brand recognition within the marketplace, bolstered by a robust corporate branding strategy.Realized 20% cost savings in operations, enhancing overall marketing and operational productivity.Established social media channels as key drivers of website traffic, reinforcing the company's digital presence and lead-generation efforts. Show less

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  Calibrate Commerce

  Feb 2023 - Oct 2024

  Growth Manager - SEO & Content

  The Challenge:Calibrate Commerce, a reputable Digital Marketing Agency, faced the challenge of helping their clients improve their online visibility, increase organic traffic, and generate quality leads. The clients' websites required effective optimization strategies to enhance search engine rankings and attract targeted visitors.The Solution:As the SEO Manager at Calibrate Commerce, I undertook the responsibility of developing robust SEO solutions for the agency's clients. Through comprehensive keyword and market research, I formulated tailored strategies to address their specific needs. Leveraging a wide range of SEO tools and techniques, I optimized clients' websites to enhance their online presence, improve search engine rankings, and drive organic traffic.The Results:Through my dedicated efforts, Calibrate Commerce achieved exceptional outcomes for their clients. The implemented SEO strategies yielded impressive results, including:Significant Increase in Organic Traffic: The optimized websites experienced a remarkable average increase of 60% in organic traffic within the first three months of implementation.Improved Search Engine Rankings: Clients witnessed a substantial boost in their search engine rankings, with an average improvement of 30 positions on relevant keywords, enabling them to outrank their competitors.Enhanced Lead Generation: The optimized websites generated a noteworthy 75% increase in quality leads, resulting in a significant boost in conversions and revenue for the clients.Improved User Engagement and Experience: By implementing on-page optimization techniques and enhancing website usability, clients experienced a remarkable decrease in bounce rates by an average of 40%, indicating improved user engagement and longer visit durations.High ROI and Revenue Growth: The successful SEO campaigns resulted in a remarkable return on investment (ROI), with an average revenue growth of 150% for clients within the first year. Show less