Rostislav Orlov

Experience

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  Madonna's press center in Moscow

  Jan 2006 - Jan 2006

  Support Engineer

  Support of Madonna's press center while her Moscow concert was organized

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  StartupPoint

  Aug 2008 - Dec 2008

  Event manager

  Participation in creating and management of first Russian startup meetup.

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  Glavstart

  Jun 2010 - Aug 2010

  Internet Projects Manager

  - Development of project dedicated for collaboration around ideas for startups- Implementation of startup market nurturing strategy- Participation in management of Startup Weekend Russia and StartupPoint events

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  Interphoto

  Nov 2010 - Apr 2011

  Social Media Projects Manager

  Implementation of various marketing activities in social media- Creation and implementation of brand strategy in social media.- Communities management- Social media optimisation of the site- Lead generation with Groupon-like mechanics

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  Panasonic Marketing CIS

  Apr 2011 - Jul 2013

  CRM and social media expert

  Implementation of digital marketing campaigns for products launch and brand online store:- Management of cost and performance effective digital marketing campaigns (incl. CRM and social media)- Creation of single database for customers information- Implementation of several clubs aimed to support CRM-strategy- CRM-campaigns management- Launch of loyalty program- Management of brand communities- Lead generating, nurturing and management

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  Renault Group

  Jul 2013 - Oct 2014

  CRM Strategist

  Development of CRM strategy of automotive brand aimed on driving of clients through customer path:- Audit of current business processes- Creation of CRM strategy based on deep segmentation and scoring of clients according to customer path- Development and management of local MDM platform - Implementation of CRM campaigns for new models launches- Lead generation, nurturing and management- Supervising of dealers' CRM-activities- Event management

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  Hals-Development

  Nov 2014 - Feb 2016

  Digital Marketing Manager

  Full cycle of digital marketing campaigns implementation with agencies: strategy development, media planning, production, pre and post campaign analysis. Results:- plus 50% of inbound leads- double growth of conversion rate of mobile sites- digital launch campaign of the CDM on Lubyanka (Центральный Детский Магазин) with reach of a TV campaign using viral marketing

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  Urban Group

  Feb 2016 - Oct 2017

  Senior Digital Marketing Manager

  Development of digital strategy and acquisition of outbound leads.- Budgeting- Monthly media planning - Tendering of new agencies and traffic channels- Increasing of the site efficiency- End-to-end analytics- Campaigns optimisation- Search of new sources of leads- Production of landings and creatives

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  Raiffeisen Bank Russia

  Oct 2017 - now

  Head of Digital Acquisition

  Development of strong acquisition channel from the scratch with multiple growth year to year.- Budgeting, tendering and media planning using various traffic sources incl. paid context, digital media, social, affiliate, mobile- Sales generation with 229% growth year-to-year- Implementation of end-to-end analytics with attribution models and post-view sales analyses- Integration of a brandformance model of acquisition - Integration of Google Marketing Platform and Google Cloud Platform in a digital acquisition strategy- Launch of own CPA platform of the bank- Development of dashboards for results visualization- Education of digital acquisition teams inside products Свернуть