Florence PAZ

Experience

• 

  Océania

  Jan 2011 - Dec 2012

  Marketing Communications Manager

  Oceania is a student-run association at ESC Rennes, and its purpose is to participate in the EDHEC Sailing Race, along with 3000 other students and 170 boats.• Took part in the sailing race as a crew member: financial and sponsorship research (€ 9,207), logistics (sailing boat and housing rental, food ...).• Within the ESC Rennes, organization of sporting events: surfing discovery weekend, creation of an interschool cruise• Management of 4 people in the communications team

• 

  Staff Admissibles ESC Rennes

  May 2012 - Jul 2012

  Welcome team member

  • Active member of the restoration, accommodation and entertainment staff• Welcoming and supporting 5000 candidates ESC Rennes

• 

  Mercure Hotel

  Jul 2012 - Aug 2012

  Sales Assistant

  • Customer prospecting and customer quotes• Creating offers for 2200 French and foreign clients • Creating offers named "Sport pro" and contact with 55 professional teams • Financial Analysis (trade policy and "salon" activity) • Analysis of business customer refusals and recommendations

• 

  Optima Consulting Business International

  Sept 2012 - Jul 2013

  Digital Communications Manager

  • External and internal communication event, • Development of digital business strategy • Creation of a communication plan and media planning in 2013 • Creation and updating of websites • Social networks animation • Coordination relations / marketing activities with partners, customers and experts of the network. • Reporting and Performance Analysis• Management of 3 people in the Marketing and Communication department

• 

  Acetiam Corp

  May 2014 - Nov 2014

  Marketing and Communications Manager

  In collaboration with the Marketing & Communications Officer, I had a double mission:● COMMUNICATION: raised media awareness about the company by communicating on all major company events (product launches, exhibitions, etc.).More specifically, my tasks involved:• Internet Communication: development, optimization and animation of websites, community management (social networks), search engine optimization (SEO, SEA), newsletter management,• Internal communication: development and animation of the Intranet via internal newsletters,• External communication: management and coordination of communication activities in connection with external service providers (exhibitions, seminars, events, training days, etc.), press releases,• Communication Support: management and coordination of materials implementation (posters, brochures ...)● MARKETING: tracked and monitored marketing department’s performance and implemented customer-satisfaction measurement tools.In particular, some of the elements I handled were:• Marketing Performance Monitoring: ROI, KPIs,• Monitoring and optimization of the Marketing Plan and Budget,• Customer-satisfaction surveys,• Management and coordination of direct marketing actions. Show less

• 

  Adista digita factory

  Jan 2015 - Jan 2018

  Adista's digital factory supports its clients in all their digital projects, from defining the e-commerce strategy to developing specific business applications, websites and mobile applications.Its activities are:- audit and consulting in digital strategy and technical solution- UX and web design- frontend and backend development of websites and mobile applications- site hosting and optimization- webmarketing- big data.📌After a year as a webmarketing project manager, I was able to evolve within the agency.So I had the opportunity to perform new missions such as:• Construction of the offer and creation of the agency's marketing tools• Support to the sales team to respond to calls for tenders and to customers• Supervision and management of the webmarketing and communication team• Realization of the webmarketing and communication action plan• Writing White Papers and articles on webmarketing for the agency's blog Show less Adista's digital factory supports its clients in all their digital projects, from defining the e-commerce strategy to developing specific business applications, websites and mobile applications.Its activities are:- audit and consulting in digital strategy and technical solution- UX and web design- frontend and backend development of websites and mobile applications- site hosting and optimization- webmarketing- big data.✔My main missions were:• Management of webmarketing and internal communication projects (website, blog, social networks, events…) • Support of clients in the web communication strategy: Audit, Consulting, Strategies, Training, Achievements, Follow-ups, Analytics, Social Media, Design / Writing, Reporting • Writing SEO article and content for clients and the agency Show less

  • Communication and Marketing Manager

    Feb 2016 - Jan 2018

  • Webmarketing project manager

    Jan 2015 - Jan 2016
• 

  Neotess

  Jan 2015 - Dec 2017

  Webmarkting consulting

  • Redesign of the internal site of the Neotess brand and the Dedicast company (tree structure, design, ergonomics, forms, URLs, SEO & SEA, Community Management ...)• Writing of new content, optimization of old ones, news articles • Creation of new commercial offers (starter and lounge) • Creation of media (visuals, infographics, videos) • Redesign of documents with new graphic charters

• 

  Université Jean Monnet Saint-Etienne

  Sept 2015 - Dec 2018

  Digital marketing speaker

  Master II class in applied foreign language, specializing in international trade 📌 End of semester project: Carrying out a Digital Marketing campaign for a brand or a product created by the students

• 

  POMA

  Aug 2018 - Jan 2020

  Communications & Web

  80 years of existence, an extensive presence in 90 countries, more than 1,600 employees throughout the world, more than 8,000 installations built which represent a transport capacity of 6.5 million people per hour.With a turnover of 450 million euros in 2018, (70% from exports), POMA has established itself as a global and essential player in cable transport.🖋 PRINT (France and Worldwide):• Writing of the content and database of visuals in collaboration with the commercial subsidiaries (Colombia, China, Algeria, etc.), the industrial sites and of the POMA Foundation• Creation and editing of sales and marketing materials• Content and media for POMA and HTI group magazines• Press relations✔ DIGITAL COMMUNICATION• Redesign of the POMA website: realization of the specifications, project management in collaboration with the agency, content writing and SEO implementation• Communications on social networks, the POMA group's website and intranet• Analytics and implementation of optimization actions Show less

• 

  Paz Tech

  Nov 2021 - now

  Chef de projet | Webmarketing & Communication

  🎯 Développer la visibilité de mes clients en ligne et les accompagner dans leurs stratégies digitales Création de mon auto-entreprise pour accompagner et mener à bien la réalisation de divers projets de webmarketing et communication auprès d'indépendants et d'entreprise.Entres autres réalisations :• Benchmark pour une application de rencontres sportives• Réalisation et/ou optimisation de site vitrine (ux, ui)• Création et gestion de campagnes Google Ads, Facebook et Instagram• Réalisation de charte graphique Social media• Planning éditoriaux • Benchmark, Audit SEO, technique et UX du site web, accompagnement à la gestion de projet et rédaction de contenu pour Axe Group• Réalisation de plaquettes et supports visuels • Rédaction de contenus SEO Show less

• 

  Google Ateliers Numériques

  Nov 2021 - May 2024

  Coach Google

  🎯 Accompagner les professionnels et étudiants aux développement de compétences numériques.Google Ateliers Numériques est une initiative lancée par Google il y a une dizaine d’années. Il s'agit d'un programme de formations accessibles à tous qui a pour mission de développer les compétences numériques et en marketing digital de tous les français, professionnels et particuliers. Mais aussi sur des sujets plus inspirants sur le développement personnel et les des softs skills.• Formation des professionnels et étudiants aux compétences, solutions et certifications numériques.• Animation de conférences et ateliers pratiques sur les thématiques "Marketing Digital - Développement Professionnel - Carrière - Entrepreneuriat - Tourisme & Numérique" • Coaching et accompagnement individuel en présentiel et en distanciel • Démonstration produits, projet innovations Google (Salon des Maires)• Animation de conférences partenariats (Salons des Entrepreneurs, Salon des Micro-Entreprises) Show less

• 

  Freelance

  Jan 2023 - now

  Personal Assistant - Sam Laidlow - Triathlete professionnel

  🎯 Assister l’athlète dans toutes ses tâches du quotidien, professionnelles et personnelles, afin qu’il soit soulagé de gestion de la partie administrative et opérationnelle et puisse se concentrer sur la pratique du sport à haut niveauValidation et suivi du respects des obligations des contrats de sponsoringOrganisation des déplacements (courses ou obligations contractuelles)Coordination presse et médiaGestion de l'agenda et de la correspondanceGestion du Merch (prestataire et ventes sur le site)Finance : gestion de la facturation et de la ComptabilitéRéalisation et mise à jour du site internet (Shopify) https://samlaidlow.com/Gestion de la réalisation du planning éditoriale (chaîne Youtube et Médias sociaux) Show less

• 

  Vernalis Interactive

  Sept 2024 - now

  Cheffe de projet Web

  Pilotage et mise en œuvre de sites web, de la prise de brief jusqu'à leur mise en ligne, en passant par la formation :. Prise de briefs, participation à l'élaboration de recommandations stratégiques, rédaction des briefs créatifs et fonctionnelles. Benchmark et étude concurrentielle. . Animation des équipes créatives et techniques, suivi de production . Gestion du budget et du planning. Gestion de la relation client, élaboration et suivi de worklist, présentation client et négociationTypologie clients : Mairie, Communauté de Communes, Communauté d'Agglomération, Office de Tourisme, Syndicat Mixte, ... Show less