Adelaide Garner

Adelaide Garner

Internship

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location of Adelaide GarnerGreater Sydney Area

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  • Timeline

  • About me

    Brand Manager at Sydney Opera House

  • Education

    • Charles Sturt University

      2009 - 2012
      Bachelor's degree Advertising and Marketing

      Bachelor of Arts in Communications (Advertising) & Bachelor of Business (Business Marketing)Charles Sturt University has been recognised as a Nationally Outstanding course.I have studied the key areas of the advertising industry: research, strategy, client management, media, creative and production. It is an industry-based course with a focus developing practical skills.I have worked with real clients on real projects and extended my industry insight and… Show more Bachelor of Arts in Communications (Advertising) & Bachelor of Business (Business Marketing)Charles Sturt University has been recognised as a Nationally Outstanding course.I have studied the key areas of the advertising industry: research, strategy, client management, media, creative and production. It is an industry-based course with a focus developing practical skills.I have worked with real clients on real projects and extended my industry insight and understanding through intense workshops and internship programs Show less

  • Experience

    • Foxtel

      Jan 2012 - Feb 2012
      Internship

      Worked on several projects with the Contents Performance Team on customer satisfaction and content assessment. Completed set tasks within specific deadlines.Also worked independently, collating information from stakeholders across the business and analysed large data sets to extract insights.

    • MediaCom Australia

      Sept 2012 - Oct 2012
      Internship

      Completed the highly valued internship program. Worked with the various departments including: Culture and Insights, Strategy, MediaCom Beyond Advertising, Search, Digital, Implementation Planning & Investment and Client Communication Planning.

    • MediaCom

      Nov 2012 - Nov 2014
      Media Buying Executive

      Working primarily for Procter and GambleResponsibilities:• Media briefing and evaluating proposals and implementation recommendations to the client• Responsible for creating and compiling all implementation reports, on-going weekly and monthly reports across entire portfolio and post analysis reports presented to the client • Responsible for day-to-day buying and delivery of media across all channels, including TV and VOD. Ensuring all key network contract deliverables are met.• Key relationships with all major partners including; media owners, creative agencies and the client• Assists in the day to day management and training of the IP&I assistants including to ensure development• Providing support for Line Manager, Director and Group Director Show less

    • MEC

      Jan 2015 - Aug 2015
      Media Planning Executive

      Working across the Colgate, Visa and TradePoint portfolio.Gaining experience across a wide variety of clients through working across the FMCG, banking and retail categories, I have extended myself into a communications planning role to deepen my understanding of strategic planning and client management.

    • Sydney Opera House

      Aug 2015 - now

      As Brand Manager, I am responsible for the development and delivery of integrated marketing strategies that support and promote the Opera House’s overarching vision and objectives, maintaining and strengthening its brand and reputation as a world-class cultural icon. In this position, I was responsible for devising innovative and effective marketing campaigns for summer performing arts programs at the Sydney Opera House. This involved the development and implementation of marketing campaigns that focus on the delivery of commercial level ticket and revenue targets, audience targets, and building brand equity.

      • Brand Manager

        Apr 2018 - now
      • Summer Campaign Manager

        Nov 2017 - Mar 2018
      • Marketing Executive

        Aug 2015 - Nov 2017
  • Licenses & Certifications

    • Responsible Service of Alcohol

      Nov 2008
  • Honors & Awards

    • Awarded to Adelaide Garner
      IAA Big Idea Competition International Advertising Association Nov 2012 Member of 2012 winning team 'Kajulu Red'.The teams were asked to come up with a 'Big Idea' and a fully-fledged plan to market IAA recipient charity Good Beginnings, a not-for-profit organisation that provides free early childhood and practical parenting programs for children and families across Australia.Judge Chair, UM CEO Mat Baxter: "Kajulu Red demonstrated outstanding initiative and application of a broad array of marketing disciplines to earn the top prize.