Stepfanie Tyler

Experience

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  Abercrombie & Fitch

  Feb 2012 - Feb 2015

  Store Director ($10mm Annual Revenue)

  Managed a high-volume $10mm/year flagship store to notable success through strategic leadership, operational excellence, and a data-driven approach. Within just six months of joining the company, I was promoted to Store Manager. Led a team of 6 assistant managers and over 70 employees, driving operational efficiencies, stellar sales performances, and an engaging customer experience. Known for my proactive communication with upper management, leading to informed product strategy decisions and significant sales uplifts.• Rapidly ascended to Store Manager in only six months, demonstrating exceptional leadership, quicklearning, and an innate understanding of retail dynamics.• Managed daily operations of a $10mm/year flagship store, ensuring seamless functionality both on and off the sales floor.• Led a diverse team comprising 6 assistant managers and over 70 employees, fostering a collaborative and high-performing work environment.• Implemented efficient payroll monitoring and bi-weekly scheduling processes to optimize labor costs and staff productivity.• Oversaw the hiring process, from conducting interviews to facilitating comprehensive new employeeonboarding, enhancing team capabilities and cohesion.• Directed floor sets and supervised all visual merchandising efforts, ensuring the store's presentation aligned with brand standards and appealed to the customer.• Conducted quarterly overnight physical inventories, streamlining stock management and minimizingdiscrepancies.• Enhanced communication with upper management regarding product sales insights, contributing tostrategic adjustments that significantly boosted sales and team performance. Show less

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  Xollective by TAMZ

  Mar 2015 - Mar 2016

  Executive Assistant to Chief Executive Officer

  Began my journey as a personal assistant to the CEO and quickly transitioned to Office Manager, overseeing the workflow and contributions of a diverse team, including graphic designers, videographers, photographers, account managers, and third-party analysts. My role expanded to managing three key social media accounts, serving as the primary liaison between our agency and esteemed clients. Demonstrated exceptional versatility by coordinating events, managing campaigns, and producing compelling content. I played a pivotal role in brand development, creating detailed brand bibles/brand books, and curating slide decks that enhanced our clients' internal marketing materials. My responsibilities also encompassed event management for client events, optimizing internal operations by managing all employee calendars, and ensuring the CEO's schedule was meticulously organized, reflecting my comprehensive approach to agency success and client satisfaction.• Quickly promoted from Personal Assistant to Office Manager, demonstrating fast adaptation andleadership capabilities.• Oversaw the workflow of graphic designers, videographers, photographers, account managers, andthird-party analysts, ensuring project efficiency and team synergy.• Managed three pivotal social media accounts, increasing engagement and brand visibility.• Acted as the primary liaison between the agency and clients, fostering strong, productive relationships.• Coordinated and managed logistics for events, including booking DJs and models.• Led campaign management and content creation, enhancing our clients’ marketing strategies and online presence.• Developed and curated brand bibles/brand books and visual presentations, significantly contributing tobrand consistency and recognition.• Managed the CEO’s schedule and appointments, optimizing executive efficiency and operational flow. Show less

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  Blackfox Creative

  Dec 2015 - Jan 2022

  Co-Founder, Creative Director

  As a co-founder and the Creative Director, I played a pivotal role in steering theagency towards success by blending strategic business leadership with creative vision. Focused on building and maintaining strong client relationships, I directed branding and project management efforts across a diverse portfolio of nearly 100 brands, including high-profile names in the food, hospitality, and entertainment sectors.My holistic approach ensured the delivery of comprehensive services tailored to each client's needs, from concept development to execution, significantly enhancing their market presence and achieving measurable success.• Co-founded Blackfox Creative, serving as Creative Director with a primary focus on businessdevelopment, client relations, and strategic brand direction.• Led the agency in fostering and maintaining enduring relationships with a wide array of clients, including Sugar Factory, The Hudson LA, and El Cortez Hotel & Casino, by delivering personalized service & strategic guidance.• Directed cross-functional teams in the planning and execution of projects, ensuring alignment with client goals and brand identity, and overseeing the entire life-cycle from ideation to completion.• Managed high-profile events and collaborations involving celebrities such as Scott Disick and Drake• Specialized in the strategic development of brands within the food, hospitality, and event sectors, including key events like the Salinas Valley Food and Wine Festival and Crapshoot Comedy Festival, demonstrating a comprehensive understanding of these industries.• Implemented effective project management practices to streamline operations, optimize B2Bcommunication, and ensure projects were delivered on time, within budget, and above client expectations.• Oversaw a broad range of services tailored to client needs, including web design, media buying, social media management, and influencer management, ensuring a cohesive and integrated approach to brand building Show less

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  Three Bird Nest

  Nov 2020 - Jun 2022

  Director of Brand Operations ($25mm Annual Revenue)

  Brought onboard specifically for a pivotal rebranding initiative. I led the transformation of Three BirdNest's visual identity and operational strategies. My role was instrumental in identifying and remedyinginventory inefficiencies and collaborating closely with the VP of Growth to infuse data-driven insights into our product buying cycle. By implementing a dynamic markdown strategy, I effectively managed inventory levels, maintaining freshness and appeal. My leadership extended across functional teams, achieving significant cost savings and reinvigorating the brand team. I spearheaded the entire product life-cycle, from procurement to online presentation, and introduced a capsule launch system to maintain customer engagement. My strategic collaboration with the leadership team ensured our content and promotional efforts were perfectly synchronized with our advertising strategy, culminating in a diverse and engaging content portfolio.• Led the comprehensive rebrand of an eight-figure Shopify merchant• Identified and addressed inventory inefficiencies, optimizing stock levels and product availability.• Partnered with VP of Growth to integrate data analytics into the product buying cycle• Developed and executed a markdown strategy, establishing a sustainable process for inventory management.• Collaborated across functional teams to streamline operations, resulting in $300k+ annual savings in labor costs.• Directed the recruitment and development of the brand team• Managed the full product life-cycle, ensuring efficient procurement, vendor negotiation, product setup,descriptions, site merchandising, color expansion and introduction of 2,000+ products to themarket.• Introduced a capsule launch system and revitalized "Outfit of the Week" feature, creating regular product introductions to encourage repeat website visits and organic traffic.• Worked with VP of Growth to create cohesive content and promotional calendars.• Oversaw all content creation. Show less

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  Summerland.ai

  Jul 2023 - now

  Founder

  Launched summerland.ai, an ecommerce website and platform dedicated to selling AI-generated art, leveraging tools like Midjourney, Magnific, ChatGPT and DALL-E to create unique pieces across genres and styles. I successfully built and integrated a website with 400+ products, featuring a seamless drop-shipping print-on-demand service that allows for rapid distribution of new artworks in minutes and could allow for rapid response to customer demand. After nearly 50k AI art generations, my hands-on experience with AI art creation and strategic use of social media for organic growth led to an engaged community of nearly 2,000 followers and viral posts reaching over 20 million impressions. SUMMERLAND showcases my ability to execute a vision from end to end.• Developed SUMMERLAND from concept to launch, creating an ecommerce site with over 400AI-generated art products, integrating blog features for enhanced community engagement.• Implemented a drop-shipping print-on-demand service, enabling the global sale of AI-generated art.• Proficient in AI art generation tools including Midjourney, Magnific, and Runway, dedicating countlesshours to refining art direction skills for brand and personal projects.• Curated weekly capsule launches to showcase diverse AI art, driving continuous interest and encouraging repeat visits to the platform.• Grew an engaged community of almost 2,000 followers within three months, underpinned by a strategicapproach to organic traffic generation from platforms like X/twitter.• Achieved over 20 million impressions across accounts, highlighting effective content virality tactics.• Focused on a bootstrap approach to project growth, utilizing growth hacking techniques to maximize site traffic and community engagement without significant investment.• Set the foundation for SUMMERLAND to evolve into a collaborative platform for creatives to sell theirAI art, emphasizing a commitment to the broader AI art community. Show less