Dina Mady

Experience

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  HSBC Egypt

  Jun 2008 - Jul 2008

  Customer Relations Intern

  Learnt the basics of banking, became skilled at opening and managing accounts; creating ATM, master and visa cards; investment banking, investments and loans; and was taught about savings, protection plans and international services that are offered by the bank, and acquired a strong client facing experience.

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  Palm Hills Developments

  Jul 2009 - Aug 2009

  Human Resources Intern

  Became familiarized with the Human Resources Department role & responsibilities, learnt about PHD’s learning and development programs offered to employees alongside with the recruitment process which included the searching, filtering and contacting of prospective candidates for job vacancies.

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  British American Tobacco

  Sept 2010 - Dec 2015

  ● Drive adaptation & implementation of the Global Brand Strategy to North Africa Markets for Viceroy (Egypt), Rothmans and Pall Mall (Libya) to accomplish the brands' objectives in terms of volume, imagery, market share & profitability in alignment with corporate objectives.● Build annual operational plans which include new brand initiatives/launches, communications and activations to drive brand growth with suitable KPIs for on-going results.● Work closely with the international brand group and functional experts to bring new projects to light based on the annual cycle plan.● Management of the brand spend expenditure to ensure annual plans are accomplished within budget and propose actions in case of deviations.● On-going brand monitoring, stock level management, sales forecasting, and distribution performance monitoring to maximise competitive advantage.● Coach direct reports to certify that they are knowledgeable, trained and motivated to perform their role and support in the development & implementation of brand plans while ensuring that they understand and support the brands' vision and strategy.● Ensure appropriate involvement of creative agencies during the processes of campaign development to guarantee reaching the most optimum results. Show less - Responsible for Rothmans (second biggest international brand in the market and biggest BAT brand) & Viceroy (fastest growing BAT brand) in 2012 and 2013.- Assisted the Brand Manager in developing and completing strategic plans for brand equity development and review (Operational Plan, Brand Review, and Budget Plan).- Planned, developed, executed and analysed brand activities including communication platforms,activations and brand development to ensure that brand short and long term objectives are achieved OTIF.- Actively took part in managing day to day brand related issues such a reporting, budget management,approvals, business cases, briefs as well as supervision of stakeholder activities.- Meticulously studied research outcomes including retail audit, global consumer survey and a range of ad hoc research projects to ensure a clear understanding and proactive actions for optimum results.- Worked closely with a range of stakeholders including internal functions within BAT such as finance, procurement, supply chain as well as managing external agencies and suppliers to deliver to BAT standards. Show less - Went through the two year Global Management Trainee Program designed to build a strong foundation ofgeneral business awareness, fast track fresh graduates careers and development as well as build on leadership & managerial skills with the intention of becoming a brand manager in a successful FMCG.- The MT program entailed taking part in vigorous rotation within several functions over the span of the two years, with numerous diverse projects within Brand Marketing, Marketing Research, Corporate &Regulatory Affairs, Marketing Finance, Supply Chain and Business Development, within all of which I achieved excellent evaluations and developed a wide understanding and knowledge as part of different business functions.- Successfully completed an international assignment in Baku, Azerbaijan for the duration of six months,where I worked conclusively on five new brand launches in the Caucuses Region.- Worked on the program graduation project within a team of five Management Trainees entailing ways to enhance growth & propose solutions to fill in selected BAT Egypt gaps and achieved solid positive feedback as the project was then partially implemented. Show less

  • North Africa VFM Brand Manager

    Dec 2014 - Dec 2015

  • Brand Executive

    Nov 2012 - Nov 2014

  • Management Trainee

    Sept 2010 - Nov 2012
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  Al-Futtaim

  Jan 2016 - Jul 2016

  Retail Marketing Manager

  ● Set up strategic marketing plans, in addition to developing, implementing and preserving existing marketing strategies to achieve the company’s objectives. ● Create and implement an integrated marketing calendar relevant to all brand plans for Ted Baker, Guess, Esprit, Marks & Spencer, Toys “R” Us and HomeWorks in Egypt. ● Forecast and monitor the marketing budget, time-lines and media plans while overseeing targets in terms of revenues and expenses.● Develop and implement Marketing programs in order to attain set objectives in terms of revenue and market share while preserving a consistent corporate image in all campaigns, promotions and events.● Use the full marketing mix to promote brands in accordance with the marketing strategy through utilizing all communication channels online and offline to reach/improve targets by staying abreast of potential marketing partners, as well as propose and negotiate agreements accordingly.● Suggest and execute ideas pertaining to tactical promotions and strategic partnerships in order to increase traffic, average basket and conversion rates.● Coordinate with the Retail Operations Manager/Team on implementing Marketing plans and recommend solutions increasing brand awareness and traffic.● Run in-store events, media, PR relations and sponsorships.● Support marketing plans and sale implementation by managing the creative development, production and execution of promotional and collateral materials with agencies and suppliers. ● Maintain online brand presence via relevant channels as well as customer database management and utilize the use of internal/ external mailing lists. Show less

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  JTI (Japan Tobacco International)

  Aug 2016 - Aug 2020

  Consumer Portfolio Manager
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  Constellations (Fine Jewellery & Piercing)

  Apr 2020 - now

  Managing Partner - Luxury Piercer