Brian Wilkins

Experience

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  Babson Bros. Co/ Westfalia.Surge

  Jan 1989 - Jan 2000

  Marketing Manager

  With the organization I held many marketing, product management and sales management positions as I matured and enhance my business acumen.Some of the responsibilities can be found below:>Comprehensive management of 4 flag-ship brands and several private labels.>Responsible for pricing and product brand positioning.>Coordinated advertising, collateral materials development and merchandising programs.>Interfaced regularly with North American and International sales managers to ensure marketing initiatives and sales goals were being achieved.>Supervised technical service department.>Collaborated with other divisions’ marketing managers and vice presidents to develop synergistic product bundling sales opportunities.>Determined criteria used to screen new product and service ideas.>Monitored on a regular basis all products for rationalization and product life-cycle extension opportunities. Show less

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  DeLaval

  Jan 2000 - Jan 2007

  West Region Sales Manager

  >Actively participated as a team member of the Sales Company North America senior management team in developing sales & marketing strategies that impacted sales, profit and market share growth in the U.S., Canada and Mexico. Managed as many as 15 employees during employment with this company. >Supervised, hired and trained district sales managers, technical specialist, sales force managers, and route sales personnel within 16 Western U.S. States.>Ensured that the sales and marketing strategies were effectively implemented and the company’s sales & profitability goals were achieved for a $40 million sales region.>Worked very closely with the manufacturing group, finance, IT and other company departments to ensure that customer satisfaction levels regarding deliveries, returned materials, product complaints, order entry, billings and promotions were at a level that met or exceeded customers’ expectations. Show less

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  Boumatic

  Jan 2007 - Jan 2009

  West Region Sales Director

  >Responsible for coaching 4 District Sales Managers and delivering sales & profit results through ~ 30 independent dealers in a $16,000,000 sales region. Also responsible for managing all sales, logistic and customer service functions for a direct to customer sales organization.>Responsibilities very similar to what can be found in the description for the position I had with DeLaval Inc.

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  Church & Dwight

  Jan 2009 - Jan 2012

  Account Manager, Channel Sales-West Region (Arm & Hammer Animal Nutrition)

  Develop and execute the Channel Sales Strategy/Plan for the Western United States region-identify Distributors and Marketing Partners that will best market and sell the Arm & Hammer Animal Nutrition products in their designated territories (primarily to dairy producers).

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  Thatcher Company

  Jan 2012 - Jan 2014

  Territory Manager

  Responsible for maintaining and growing the food & dairy products' business in California and Southern Oregon. Products include cleaners, sanitizers, udder care products and feed ingredients.

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  Accelerated Genetics

  Jan 2014 - Nov 2016

  Western Regional Sales Manager

  To provide sales leadership, coaching and communication in the Western Region (12 States) by building relationships, generating and executing objectives for the assigned area of responsibility. Accelerated Genetics focuses on offering products & services associated with two main categories-Semen (Dairy and Beef) and Animal Health Products.This position included Profit and Loss responsibility for the Region.As a member of the U.S. Leadership Team, led a team of 53 representatives within the Western Region consisting of both employees and independent contractors with a wide range of responsibilities, ranging from Area Sales Managers to A.I. Technicians. Show less

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  Jefo

  Aug 2017 - Jul 2022

  Territory Manager-West USA

  Responsible for maintaining and growing the Jefo Ruminant Nutrition Products' business in several Western USA States through offering quality products & services to our customers, while creating a relationship of trust. Products include rumen protected B vitamins products for transition & lactating cows, protected amino acids and rumen inert fats that aid producers with enhancing herd health and operational productivity & profit.Grew sales in the territories served(primarily Arizona, California and Nevada)by tenfold by serving customers with a co-elevation and Infinite Mindset. Recipient of many globally ranked sales achievement awards during the challenging pandemic years. Show less