Abdulaziz D. Alshirian عبدالعزيز الشريان

Experience

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  SABB

  Oct 2009 - Jan 2012

  Led the development and management of SABB’s high net-worth segment propositions, including “Premier” and “Advance,” with full responsibility for proposition strategy, growth, and performance. Acted as the segment’s custodian, overseeing cross-functional alignment across customer experience, product, pricing, compliance, IT, credit, analytics, and marketing.Focused on portfolio growth by attracting new affluent clients and retaining existing ones through tailored offerings and superior service delivery. Developed and executed marketing strategies, crafted advertising briefs, and led brand positioning efforts. Monitored segment KPIs, ROI, and customer insights to inform decision-making and enhance value across the customer journey. Mostrar menos Managed the SABB and SABB Amanah master brands, along with Home and Personal Finance product lines. Responsible for developing and executing brand and marketing strategies to enhance market share, brand equity, and customer engagement.Oversaw campaign planning, budgeting, and execution across tactical, sales-driven, and awareness initiatives. Led nationwide airport branding activation and conducted in-depth market research to guide brand positioning, health tracking, and product development. Delivered measurable success across multi-channel campaigns with a strong focus on brand impact and business results. Mostrar menos

  • High net-worth Segments - Head of Premier and Advance

    Jan 2012 - Jan 2012

  • Brand / Marketing Manager

    Oct 2009 - Jan 2012

  • Management Trainee “SABB Future Executives Program” (JODP)

    Oct 2009 - Oct 2010
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  Tilad Saudi Co.

  Jan 2012 - Jan 2013

  CEO / Co-Founder
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  The Pancake House Restaurants

  Jan 2013 - Oct 2019

  CEO & Co-Founder

  Co-founded and led The Pancake House Restaurants in Saudi Arabia, overseeing strategic direction, operations, and business growth. Managed all aspects of the business including menu engineering, pricing, financial forecasting, marketing, and organizational leadership.Drove consistent sales growth across multiple units (8–12% YoY), reduced food costs to below-market benchmarks (19%), and expanded operations from a single location to four branches through organic growth. Scaled the company from an initial investment of SAR 837K to a market valuation exceeding SAR 50 million within 7 years. Developed and implemented a full operations and SOP manual, positioning the brand for franchising. Mostrar menos

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  THIQAH

  Jul 2019 - Jan 2025

  - Driving growth and digital transformation as Head of the Trade & Commerce portfolio, leading product strategy, platform development, and national business enablement initiatives- Leading the Data, AI, and Emerging Technologies portfolio with a focus on commercializing emerging tech, scaling data-driven solutions, and unlocking new business opportunities- Spearheaded business development efforts across both portfolios, forging strategic partnerships, expanding market reach, and aligning digital products with high-impact national and sectoral priorities Mostrar menos

  • Digital Products Management Executive Director

    Feb 2025 - Jan 2025

  • Digital Products Management Director

    Jan 2025 - Feb 2025

  • Business Development Director

    Feb 2023 - Jan 2025

  • Business Development Manager

    May 2021 - Feb 2023

  • Business Development Team Leader

    Feb 2020 - Sept 2021

  • Senior Business Developer

    Jul 2019 - Feb 2020
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  Tameeni | تأميني

  Jan 2025 - Jul 2025

  Senior Vice President
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  Confidential

  Jul 2025 - now

  Global Head of Product Development

  Leading product strategy and execution across all verticals and markets globally