Alfredo Gómez Kelly

Experience

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  Coca Cola FEMSA

  Oct 2008 - Aug 2009

  Strategic Planning Specialist

  My role was to analyze, evaluate and implement business opportunities around the world from a strategic and financial point of view, as well as the assessment of risks that help the decision-making of the General Management. Strategically and financially evaluated bottlers in North America, Central America and Asia, and implemented a 50/50 costing model with TCCC; and I carried out analysis studies of variations and growths of the industry.

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  Aporta Consultoría Estratégica

  Sept 2009 - Jul 2011

  Consultant

  I developed business, process and strategy consulting projects, conducting initiation and update meetings with senior managers. Likewise, I carried out problem solving, following up on completed projects, and looked for new projects. I generated and implemented the value chain for a strategic planning management at Pemex Refinación, creating processes and changing the focus from a maintenance coordination management to a strategic planning management. I carried out an analysis of executing and financial agents for the IDB; and formed a business plan for the production and purchase of sunflower oil for PepsiCo. Show less

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  SANLUIS Rassini

  Aug 2011 - Feb 2014

  Strategic Planner

  I carried out strategic projects including entering new markets, M&A, restructuring operations and divestments. I developed and generated market intelligence, monitoring of key markets, volume forecasts, monitoring of clients and competitors, development of market shares and key information on external markets. I prepared and analyzed financial reports in order to develop strategic plans and decision making. I analyzed internal and external information for the justification of investment projects, definition of commercial and administrative strategies; and I analyzed both national and international M&A opportunities. Show less

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  Minsait

  Feb 2014 - Apr 2018

  Strategy & Management Consultant

  In charge of projects with different clients, mainly focused on marketing strategies, to increase sales by optimizing sales channels and strategies aimed at different consumer segments. Public administration projects focused on innovation and development of the supply chain in various sectors. Research to find opportunities or new applicable trends, focused on driving growth. Creation of strategic plans in the energy sector.

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  Everis

  May 2018 - Apr 2019

  Digital Strategy & Technology Manager

  My main responsibility was to attend projects for clients of financial services, telecommunications and retail; from the definition of market strategies, customer segmentation and customer experience to the selection of suppliers and implementation of core systems, all from a strategic vision. Redefinition of processes for the telecommunications industry, according to the eTOM scheme and the execution of projects for different sectors that encompass the customer / employee experience from any point of view, including planning, business intelligence, digital transformation, among others. Show less

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  Tandem Soluciones de Decisión

  May 2019 - Jul 2021

  Strategy Sr. Manager

  In charge of strategic projects in various industries. We help our clients define and / or implement their business strategy through strategic planning, business and financial cases that evaluate the viability of such strategies, implementation of growth strategies and market positioning, customer segmentation, opening of new channels , among others, always seeking to optimize and a better way of executing through process innovation and / or changes in the way companies operate. Our clients are primarily in the retail, consumer, banking and construction industries. Show less

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  Stefanini Group

  Aug 2021 - Apr 2023

  Digital Business Director

  Responsible for the commercial strategy for Stefanini in Mexico, with a very close relationship with regional and global teams, assuring alignment with the company's global strategic objectives.

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  RGP

  May 2023 - now

  Sr. Project Manager