Nitin Venugopal

Experience

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  DRAFT FCB ULKA

  Jan 2005 - Jan 2006

  Account Executive

  Account portfolio included WIPRO Consumer Care & Lighting Limited Achievements • Re-launch of Santoor: A part of the team that re-launched Santoor Soap in 8 key markets in India. • Launch of new Soap & Hand Wash (Santoor): A complete end to end execution of the media campaign which included TVC, Print, Radio, POP and others.

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  Amber Communications

  Feb 2007 - Mar 2010

  Associate Account Director

  • Part of a two-member team that handled one of the two business units. I reported to the Group Account Director. • The accounts I handled included Himalaya Herbals, ID Design, Grundig TV, Dulux, Dulsco, Property House, OFIS to name a few. Achievements • During my tenure, my team did 2 theme TVCs for Himalaya Herbals. • Launched Grundig TVs in the region.I also spearheaded financial control and maintained the financial health of the portfolio handled.

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  Equity Advertising FZ LLC

  Jan 2010 - Mar 2012

  Account Director

  My portfolio of clients included Reckitt Benckiser and Abbott Labs.Projects Handled:Launch of Dettol High Performance for Men range in UAE and KSA markets. The campaign included brand activation in shopping malls, a micro-site and social media activation. As a result of the campaign, the shelf off take was a million units, between 4 SKU’s in the Dettol range. Handled creative duties for the brand Pediasure for Abbott Labs in the region. Community Manager for HTC MEA social page which included moderation, planning, Facebook app development and related activities. Also launched a Ramadan campaign for HTC which added 6000 new members to the community. Show less

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  Likeminds Advertising Agency LLC

  Apr 2010 - Sept 2011

  Account Director

  My portfolio of clients included Samsung, Abbott Laboratories, MAF investments, Isa Transworld to name a few. Projects Handled:Samsung Ramadan campaign, which included, development of a microsite and integration with a charity organization’s website. The site had over 40,000 registrations over a period of 20 days. All the KPIs designated for the project were achieved. Isagold.ae was a ecommerce site that dealt with the sale of the gold bullion and coins. Development of this site was quite a challenge with integrations on several levels with partners like FEDEX online and PayPal (financial gateway). The site was launched in 3 months from the start of development and is running successfully. Key skills gained: Social media, SEO and SEM, website/microsite development and management. Show less

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  McCann Worldgroup

  May 2012 - Apr 2013

  Brand Account Director

  Handled the account of Britannia Industries for the brands ‘Treats’, ‘Bourbon’, and ‘Little Hearts’. A business worth INR 800 Cr (USD 16 Million) is one of the most valuable clients managed by McCann both commercially and strategically. Successfully launched a new variant of ‘Bourbon’ biscuits, a joint 360-degree marketing program with Disney for the movie ‘The Amazing Spider-Man’ and Disney’s Phineas & Ferb.

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  RAD Communications LLC

  May 2013 - Feb 2017

  Head - Account Management at RAD Communications

  A full service agency, the group also has two other companies namely Cookie Jar Interactive, a digital agency and The Production Hub, a production facility.I head both Rad Communications and Cookie Jar Interactive and account management specifically as a function. Hasbro, Beiersdorf, Philip Morris, RTA, Emirates NBD, Emirates Islamic, Mi, The Industrial Group, Sharjah Expo Centre, JTI are our major clients along with a host of other small accounts.My tenure so far has seen robust growth for the agency at several levels. Show less

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  Amazon

  Jun 2017 - Apr 2022

  I owned In-App marketing and Paid Marketing for Alexa on the Amazon App for US. The role entailed and encapsulated cohort level marketing across the funnel. My role included, planning and executing customer journey to build awareness, acquisition and engagement using In-App tools and building mass awareness using digital media channel through video and static assets. I lead Integrated Marketing Communication for Amazon Specials. The role entails and encapsulates the entire process, starting with planning co-marketing with third party brand and developing the lifecycle marketing mix for the brand/model. I enjoy the distinction of conceiving, executing and post analyzing three back-to-back “Amazon Prime Day” for India market in my previous role as Senior Campaign Manager at Amazon.

  • Global Product Marketing Manager, Alexa in the Amazon App

    Sept 2021 - Apr 2022

  • Senior Marketing Manager

    Jun 2017 - Apr 2022
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  A.P. Moller - Maersk

  Dec 2022 - now

  Senior Global Marketing Manager

  Leading global marketing initiatives with a strong focus on customer-centric strategies, brand positioning, and go-to-market execution. Spearheading integrated marketing frameworks that enhance brand equity and product visibility while ensuring a seamless customer experience across regions.Established a TRIAD model of collaboration, integrating the Data, Research, and Strategic Planning teams into a cohesive unit of 15 professionals. This structure has enabled a more agile, insight-driven approach, ensuring marketing decisions are deeply rooted in both customer insights and data analytics.Driving a customer-backward and data-forward approach, leveraging real-time insights to identify opportunities, refine marketing strategies, and develop innovative solutions that resonate with target audiences. By balancing qualitative research with quantitative analysis, I have successfully shaped marketing initiatives that drive meaningful engagement and business impact.Led Maersk’s largest multi-regional campaign, spanning five regions, to establish a stronger global product positioning. Developed a unified messaging strategy, ensuring consistency across markets while tailoring communication to regional dynamics. This campaign significantly elevated brand visibility and strengthened Maersk’s market presence worldwide.Committed to leveraging data, research insigts, and innovative marketing practices, I continue to drive high-impact marketing solutions that create measurable business growth and enhance customer engagement. Show less