Adrian Green

Adrian Green

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  • Timeline

  • About me

    Marketing and Business Development Manager at GMcG Chartered Accountants

  • Education

    • University of Ulster at Jordanstown

      1993 - 1997
      BSc (Hons) Communication, Advertising & Marketing
    • BIFHE

      2001 - 2002
      Chartered Institute of Marketing - Postgraduate Diploma
    • St Michael's College, Enniskillen

      1986 - 1993
  • Experience

    • PwC

      Mar 1998 - Apr 2012

      As part of the corporate strategy for PwC NI, I was responsible for developing and managing the marketing, communications and business development plans for PwC NI's regional offices.Key responsibilities included :-- planning and management of a range of seminars and events across NI- PR opportunity management- corporate social responsibility initiatives- developing and managing sponsorship and advertising opportunities- management reporting- identifying and managing strategic partnerships- client engagement initiatives- intermediary relationship development- media relationships and press releases- developing and managing business development programmes- copywriting and literature design- key account plans- tender support- developing a range of individual and brand profile raising initiatives Show less

      • Marketing, Communications & Business Development Manager

        Jul 2007 - Apr 2012
      • Marketing and Business Development Executive

        Mar 1998 - Jun 2007
    • NI Co-Ownership Housing Association Ltd

      Apr 2013 - Jun 2013
      Communications Officer

      [Short term contract]Responsible for the management of a range of marketing and communications initiatives including :-- publicity events- stakeholder engagement initiatives- profile raising activities- procurement contracts- media liaison- sector research

    • Tyrone Accountancy Services

      Jun 2013 - Dec 2013
      Marketing and Business Development Manager

      Development of a marketing and business development plan for a growing, progressive Accountancy practice. Included overseeing a major re-brand, as well as managing a range of activities related to business growth and launching the firm's consultancy based Business Wealth Club in Mid Ulster.

    • GMcG Chartered Accountants

      Feb 2015 - now
      Marketing and Business Development

      With over 25 years' marketing experience in the professional services sector, I have accumulated the expertise, skills and know how to deliver a range of practical and sector specific business development strategies and initiatives. At GMcG Chartered Accountants, I have responsibility for developing and implementing all marketing and business development activities for the Group - online and offline - to help deliver its long term corporate objectives related to business growth, profile, market share and client engagement. This has included the complete rebrand of the firm's three legacy offices in Belfast, Lisburn and Portadown under one new corporate identity. Across all three locations, I have responsibility for developing target led initiatives for achieving revenue and market share growth; including management of a range of marketing, communications and business development activities specific to the firm’s key service lines – Audit and Business Advisory, Tax & VAT Solutions, Forensic Accounting & Investigation, Corporate Finance, Digital Accounting and International. Show less

  • Licenses & Certifications

    • Chartered Institute of Marketing - Postgraduate Diploma