
Matthew Varela
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About me
Associate Event Manager - Miami Design District
Education

Florida International University
2021 - 2023Bachelor's degree Hospitality Administration/Management Senior
FIU Chapman Graduate School of Business
2024 - 2025Master’s of International Business International Business
Experience

Burger King
Jun 2020 - Aug 2020Team Member- Managed front and drive-through cashier with the utmost respect and made sure the customer was satisfied with their order. - Assisted on average around 60 customers during breakfast and lunch rush hours. - Made sure all bags/cups/sauces/drinks/ingredients/boxes/etc, was stocked accordingly and organized.- In charge of bagging the customers’ orders appropriately and exact to order.- Cleaned and sanitized tables and floors whenever a customer finished eating. Also cleaned the parking lot and drive-through. - Taught new employees their responsibilities. Show less

Mammoth Detailing
Mar 2021 - Aug 2021CEO/Founder/Detailer- Created and modified prices and packages for my customer market.- Detailed on average, 8 cars a week.- Arrived on time and prepared to client’s location.- Invested money into the business and aimed for high ROI.- Developed new skills and strategies to increase efficiency and effectiveness. - Managed social media accounts to help promote and market Mammoth Detailing. - Learned ways on how to reduce water and more efficient ways to use certain chemicals and water. For example, implementing rinseless car washes in order to cut costs. Show less

Champion 4x4
Jul 2021 - Jan 2022Social Media ManagerManaged all social media accounts affiliated with Champion 4x4 (Instagram, Facebook, TikTok)- Recruited a Social Media Assistant- Taught fellow assistant the operations of Champion 4x4 and its Social Media. Also how to grow within the position and new skills. - Assisted all customer’s inquiries on all social media platforms. - Captured, recorded, edited, and posted all content on all social media platforms. - Created content every day to post on all social media platforms. - Scheduled at least 4 posts a day, all throughout the week.- Analyzed Instagram insights to better understand which posts have done well, what our typical audience looks like, and to see which hashtags worked well and which didn’t work well. - In 3 months, the number of followers have increased from roughly 9,300 to 13.4k. - Have had multiple posts reach past 50k views, three reaching 1.2M. - Sold wheels, tires, suspension components, accessories, etc, on all social media platforms. - Helped Sales Representatives with phone calls and acquiring parts/part numbers. - Informed customers at the front desk about aftermarket components for their vehicles and how to fix issues they may have with their vehicles. - Mounted wheels, balanced tires, and installed aftermarket components and accessories on all trucks and jeeps. - Assisted in stocking and sorting all parts within our warehouse. - Improved engagement within Instagram by conjoining both locations Instagram into one. Show less

The Walt Disney Company
Jan 2022 - Jun 2022Recreation HostessRecreation Hostess(Yacht and Beach Club - YB)- Received 5 cast member compliments, 3 from guests and 2 from fellow cast members. - Gate AttendantChecked to make sure every guest entering the pool deck was staying at YB.Assisted guests in any inquiries such as looking for towels, lifejackets, etc. Ensured that the pool deck was secure and safe at all times within my duties. Informed guests about activities available in and around the pool. Radioed any information to my coordinators of any information they needed to know. Fulfilled all opening and closing procedures everyday. Gave guests helpful tips and tricks for vacation at YB and Disney World. - Pool MonitorCleaned the pool deck of all used towels and trash. Removed any unwanted animals like snakes, ducks, etc. Directed guests around the pool deck. Followed security and medical protocols for any type of emergency. Assisted parents/children in looking for their children/parents. Provided assistance to coordinators by completing many coordinator tasks throughout the day.Checked up on all of my lifeguards to make sure they had water, towels, etc. Made sure all of my gate attendants had enough wristbands, water, and whatever else they needed to fulfill their responsibilities with ease. Conversed with guests to see if there was anything I could help with. - Slide OperatorOperated slide while following all safety protocols.Helped children with a fear of dark spaces, heights, the dark, and small spaces, to conquer our slide. Engaged with guests to make sure they’re having a great time. Show less

Loews Hotels & Co
Sept 2022 - Nov 2022Opening Intern- Lead two other interns on the room-in-a-box process for 242 rooms. - Ensured that all 242 rooms have every OSE product needed. - Gave a final approval for nearly a quarter of the rooms for guests to stay in.- Received and transferred pallets of OSE from trucks to storage rooms in an organized and timely matter. - Recorded and organized OSE for banquets and rooms department alongside the Director of Banquets. - Lead the construction of storage equipment for alcohol and the stewarding department. - Onboarded nearly 80 new hires on our welcoming day. I assisted them in signing documents and instructing them about their schedule for that day. - Assisted the Director of Housekeeping on confirming another 30 rooms.- Managed a small cleaning crew to clean each hallway of the floors with guestrooms. - Assisted F&B supervisors with setting up Minibars in every guestroom. - Trained room attendants and houseman how to set up the mattresses and where to put all OSE products. Show less

Topgolf
Feb 2023 - Sept 2023Facilities AssociateFacilities associate at Topgolf Miami Gardens. Keep all bays, targets, and equipment in working order for all players to enjoy.

SOBEWFF® Volunteer Program
Feb 2023 - Feb 2023Lead VolunteerLead Volunteer at the South Beach Wine and Food festival. Assisted in managing all dry goods for the Grand tasting Village. Made sure all restaurants have all equipment and goods that they needed. Assisted vendors in transporting goods to and from drop off locations. Also assisted anywhere else within the venue when needed and available.

Bacardi
Sept 2023 - Mar 2024Commercial Planning & Activation InternManaged National/Regional Playbooks supporting all regions in their creation of business strategies and Sampling ROI, showcasing cases of product that need to be sold to record profit at on/off premise activations.● Collaborated with Regional and Brand Managers for data for Excel sheets. (Allocated value-added products, case pack sizes, cost of on/premise activations, nsv/case)● Created and managed Excel sheets to track performance and allocations per state/region for value-added products.● Advised on proper formatting of information within data trackers.● Published digital assets into the storage program for Bacardi (ONTAP).● Ensured all logos, bottle shots, info sheets, value-added products, and more arelabeled, tagged, and organized correctly within ONTAP.● Created an ROI Tracker for all major spirits to determine the ROI with ON/OFF premiseactivations.● Created National/Regional Playbooks to support business plans and strategy for eachregion to be used for sales tools, focus priorities, and future decisions.● Created an Excel comparison tool that compares the Net Sales Value per case betweenbrands. Used by the commercial team to create visuals for discussions among distributors and sales team. Show less

South Beach Wine & Food Festival®
Feb 2024 - Feb 2024GTV Courtyard Area ManagerManaged the Courtyard area during the South Beach Wine and Food Festival, ensuring a successful, seamless, and enjoyable experience for attendees.● Managed and coordinated a team of FIU volunteers providing training and support throughout the weekend.● Oversaw logistics, including setup and breakdown, vendor, sponsor, and restaurant coordination, and overall event flow, contributing to the event's overall success.● Collaborated with cross-functional teams to address any on-site issues promptly, maintaining a high standard of satisfaction for all activations.● Implemented efficient crowd control measures to enhance the safety and comfort of attendees.● Optimized resource allocations for each restaurant to increase efficient usage of dry goods.● Assisted in filming the series finale of “The Great Food Truck Race” which took place within the courtyard.● Worked closely with the production team to ensure the smooth execution of filming schedules and requirements.● Provided crucial support to "Only In Dade" first-time participation in SOBEWFF.● Ensured a smooth event experience by offering assistance with logistical coordination,troubleshooting, and addressing any on-site challenges. Show less

Miami Design District
May 2024 - nowAssociate Event Manager
Licenses & Certifications
- View certificate

Organizing an Outline
LinkedInJun 2022 - View certificate

Managing and Analyzing Data in Excel (Office 365/Excel 2019)
LinkedInJun 2022 - View certificate

Learning Excel 2019
LinkedInJun 2022 - View certificate

Pricing Strategy: Value-Based Pricing
LinkedInJun 2022 - View certificate

Sales Channel Management
LinkedInJul 2022 - View certificate

Lean Inventory Management
LinkedInJul 2022 - View certificate

Leading and Working in Teams
LinkedInJun 2022 - View certificate

Business Ethics for Sales Professionals
LinkedInJul 2022
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