
Abdullatif Sarabi
Assistant Manager

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About me
Social Media & Marketing Manager
Education

The International School of Choueifat, Sharjah
1997 - 2009High SchoolActivities and Societies: Varsity Football Team Captain

George Mason University - School of Management
2009 - 2014Bachelor of Science (BS) MarketingActivities and Societies: American Marketing Association
Experience

Fiesta Market
Jun 2005 - Aug 2005Assistant Manager•Maintained and stocked inventory•Negotiated with suppliers to ensure the correct products were being supplied •Assisted customers in person and over the phone

IFA Hotels and Resorts
Jun 2009 - Aug 2009Intern•Gathered research on stock purchasing trends by communicating with businessmen at the Dubai Financial Market•Conducted surveys with clients using my interpersonal communication skills•Managed the social media platforms•Increased the volume of content posted on social media with detailed planning•Community management on Twitter and Facebook

IFA Securities Dubai
Jun 2010 - Aug 2010Intern• Managed the company social media platforms Increased the volume of content posted on social media with detailedplanning.• Community management on Twitter and Facebook.

LAVA BRANDS
Oct 2014 - Oct 2014Account Executive• Managed existing relationship with clients and collaborated with the creative team on client requirements.• Conducted social media research on clients targeted markets.• Translated content from English to Arabic and vice versa.

Sharjah International Book Fair
Nov 2014 - Nov 2014Social Media Executive• Launched the first social media offering for the agency prior to creating the social media department and managed a portfolio of 20 clients.• Developed bilingual social media content calendars for existing clients.• Managed over 50 social media accounts on behalf of clients including content planning, posting and communitymanagement.•Assessed, negotiated and contracted celebrities, bloggers and famous social media influencers to attend events and provide exposure on their social media channels.•Provide live events coverage on different social media platforms. Show less

Sahara Communications
Nov 2014 - Jul 2020• Built and developed the first social media department for the agency, set up the frameworks and recruited all the team members.• Recruited and managed all the members of the social media department consisting of a total headcount of 10. This included social media strategists, executives, photographers, videographers, graphic designers, content writers andtranslators• Grew the revenue pipeline by directing new businessdevelopment, pitching and closing contract negotiations with prospects.• Develop end-to-end social media strategies to fit each clients objectives.• Worked with over 75 unique clients that operated in a widevariety of sectors including: financial services, healthcare, real estate, hospitality & tourism.• Major clients include: Azizi Developments, Al Mazaya Holding, RAK Properties,Sharjah Investment & Development Authority (Shurooq), Sharjah Islamic Bank, Dubai Bone and JointCenter, CosmoSurge, Emirates Hospital, Palazzo Versace Hotel.• Major event participation includes: Sharjah InternationalBookfair, CityScape Global, Gitex Technology Week, World Future Energy Summit. Show less •Started the first social media offering for the agency prior to creating the social media department•Developed bilingual social media content calendars for existing clients•Managed social media accounts on behalf of clients including content planning, posting and community management•Provide guidance and social media reports using analytics •Assessed, negotiated and contracted celebrities, bloggers and famous social media influencers to attend events and provide exposure on their social media channels•Maintain relationships with editors, writers and advertising representatives•Provide live events coverage on different social media platforms Show less
Head of Social Media
Feb 2016 - Jul 2020Account Manager
Nov 2014 - Feb 2016

MISBAR Communications | مسبار للعلاقات العامة والاعلام
Jul 2020 - nowSocial Media & Digital Director
Nov 2022 - nowSocial Media Director
Jul 2020 - Jan 2023
Licenses & Certifications

Social Media Workshop Dubai
Center For Middle East MediaOct 2016- View certificate

Fundamentals of Digital Marketing
GoogleJun 2020
Languages
- enEnglish
- arArabic
- spSpanish
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