Madhuri Reddy

Experience

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  Cognizant

  Jun 2016 - Nov 2018

  Analysis Programmer

  Created monthly analysis reports for a multinational beverage company focusing on the brand’s performance and benchmark it against competitors. Analyzed the brand’s social media KPI’s and develop a digital strategy to enhance their presencePart of the campaign strategy team for a global healthcare company in planning and content creation by creating emails and videos related to the rebranding of the IT support systemCreated proposals to clients by listening to the brand on various social media channels and gathered data using various tools and analyzed data to create insights and key recommendations Show less

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  Decathlon Sports India

  Aug 2017 - Aug 2018

  Facebook Executive and TT Coach

  Responsible for managing the Deachtlon Pune Facebook page. The activities included:1. Creating and publishing content on the Decathlon Facebook page2. Content includes: Behind the scenes at work, employee story, contests, in-store games and upcoming events update posts3. Increased Facebook page likes to by 50% and gained 10k followers

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  Sprinklr

  Dec 2018 - Mar 2022

  Curated monthly and quarterly reports and built custom ad-hoc reports based on business research inquiry. Generated detailed quarterly report for Singaporean multinational bank, insights-driven recommendations lead to Sprinklr care module upsell. Created a framework (offerings and pricing) for services business pitches.Generating reports, suggesting strategies to strengthen the social media presence for global companies in Food & Beverage, Financial Services, manufacturers, travel and hospitality verticals. Show less

  • Business Consultant

    Jun 2020 - Mar 2022

  • Senior Research Associate

    Dec 2018 - May 2020
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  Novartis

  Apr 2022 - Jul 2023

  Senior Research Analyst
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  PepsiCo

  Jul 2023 - now

  Communications Manager