
Ronan Henrick
Sales Development Representative

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About me
🚀 Crypto Business Development | Web3 Sales & Partnerships | DeFi & Layer 1-3 Expansion
Education

University of Leicester
-B.A. in Marketng Marketing
Experience

Kraken Digital Asset Exchange
May 2015 - Apr 2017Sales Development Representative🔹 Drove institutional sales pipeline for one of the world’s top crypto exchanges.- Booked 11+ mid-market & institutional meetings per month, targeting hedge funds & OTC traders.- Researched & prospected high-net-worth investors, driving VIP client acquisitions.- Exceeded quota by 186% in Q2, ranking as the top SDR for three consecutive quarters.- Built outbound email & LinkedIn campaigns for targeting crypto hedge funds & family offices.

HubSpot
May 2017 - Sept 2019Account Executive🌍 Sold inbound marketing & CRM solutions to high-growth startups, including early-stage Web3 companies.- Exceeded quota by 112% in Q3, closing high-ACV SaaS contracts with VC-backed startups.- Worked with Web3 founders exploring inbound marketing for their blockchain-based products.- Closed long-term HubSpot retainers for scaling startups, improving their sales automation & lead generation.- Developed outbound strategies for early-stage tech & SaaS businesses, some of which were crypto- native. Show less

Wintermute
Oct 2019 - Dec 2020Crypto Institutional Sales & BD💰 Developed high-value partnerships with hedge funds, exchanges, and token projects.- Onboarded 20+ institutional clients, driving over $500M in monthly trading volume for Wintermute.- Sold custom market-making & liquidity services to Layer 1 protocols, DeFi projects, and exchanges.- Built partnerships with Binance, FTX (RIP), and Coinbase, securing premium liquidity deals.- Helped launch token incentive programs, improving price stability and increasing market adoption.- Led market expansion into Asia & Europe, onboarding top-tier crypto funds and high-net-worth traders. Show less

Alchemy
Jan 2021 - Feb 2023Web3 Sales & Partnerships Manager📈 Accelerated developer adoption for Alchemy’s blockchain infrastructure services.- Drove a 40% increase in enterprise API subscriptions by onboarding top DeFi & GameFi projects.- Led multi-channel outbound sales efforts, generating $5M+ in pipeline for Alchemy’s node and RPC services.- Built relationships with crypto-native VCs & accelerators, securing growth partnerships for Web3 startups.- Hosted live Twitter Spaces & webinars to educate projects on scaling Web3 applications.- Negotiated & closed strategic deals with Layer 1 & 2 networks, helping expand Alchemy’s ecosystem. Show less

Animoca Brands
Mar 2023 - nowWeb3 Business Development Manager🚀 Driving strategic partnerships and revenue growth for leading blockchain gaming and metaverse projects.- Secured $2M+ in partnerships for Animoca’s gaming ecosystem by onboarding DeFi projects and NFT platforms.- Led token and NFT sales strategies, resulting in a 28% increase in trading volume across key marketplaces.- Closed deals with top-tier L1 & L2 blockchains, expanding Animoca’s reach in the Web3 space.- Negotiated cross-chain integrations with Ethereum, Solana, and Polygon-based protocols to improve interoperability.- Managed high-value relationships with gaming studios, guilds, and NFT creators to drive adoption. Show less
Licenses & Certifications

Google Ads Certifications
Google
HubSpot Content Marketing Certification
HubSpot
Project Management Professional (PMP)
Project Management Institute
Sandler Sales Certified
Sandler
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