Yulia Grigorieva

Experience

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  Elit

  Dec 2014 - Mar 2016

  Project Manager

  Online retail store (e-commerce)● led projects end-to-end: defined timelines and budget, gathered requirements, acted as liaison between IT and business, monitored progress, managed backlog, applied Agile routines, and ensured timely, high-quality delivery

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  МТС

  Apr 2019 - Aug 2021

  Product Manager

  Leading mobile operator and provider of media and digital services in Eastern B2C EdTech Smart University Web platform/Mobile app: helps students study English and prepare for Maths exams● increased conversion (CR) into sales from 20% to 32% by collecting and acting on feedback● improved teacher’s CSI from 4.0 to 4.87/5 by implementing training on new quality standards● improved content based on users’ feedback and integrated study-tracks adaptive system, increasing CSI from 4.6 to 5● discouraged stakeholders from pursuing a new platform by conducting market and competitor research, analysing SOM (realistically achievable market volume) and monetization prospects, and presenting Lean Model Canvas findings● developed MVP, created landing pages, built CJM, prototypes and functional diagrams in Miro, built team and launched international edtech product pilot within 5 months overcoming deadlines and red tape● compiled dashboards by leveraging SQL queries in ClickHouse● monitored metrics of key funnels by setting up Google Analytics and working closely with dev teamB2B Logistic mobile app for telecom provider managers: enables field staff to check sale points and update technical information while connecting new customers’ premises to the internet● replaced Waterfall with Agile, reducing MVP release time from 7 to 3 months● built product roadmap, managed backlog, prioritised tasks, established KPIs for products/features, and developed metrics maps● launched 2 field personnel management product pilots (iOS and Android mobile apps for each)● led 3 parallel projects with geographically distributed teams of 20+ employees● managed 3 IT teams (business analysts, system analysts, designers, team leads of mobile iOS/Android and web development (FE, BE), QA, DevOps, 1C, architects, CTO, etc.)● supported sales team by evaluating client needs, conducting demos, and estimating time and cost ofdevelopment Show less

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  СБЕР

  Aug 2021 - now

  Senior Product Manager

  The third largest bank and ecosystem in Europe, ranked 59th in the world, known for digital innovationsB2B CRM SaaS Mobile app: a CRM mobile app helping entrepreneurs optimise their business processes● created product strategy and MVP, managed end-to-end product lifecycle● successfully launched mobile app, store rating 4.6● boosted stickiness (DAU/MAU) x3 and session time by 31%● boosted retention rate by 65%● implemented weekly metric measurement and dashboards for data-driven approach● performed iterative customer research: segmented audience, formulated hypotheses, conducted interviews, analysed data, and presented insights● tested usability of feature prototypes: formulated hypotheses, developed verification scenarios, selected respondents and presented results● presented product solutions and conducted demos for stakeholders● implementedScrum practices, growing the team’s agile maturity up to 92% (compared to avg. 40%)● acted as a Scrum master to orchestrate team work (daily, retro, grooming, demo, planning)B2B/B2C Sber ID (authentication system) Single Sign-On (SSO):a single key for logging in to the online services of the bank and its partners● developed and launched a new bank app feature enabling seamless access to the entire bank ecosystem, including marketplaces, boosting NSM (North Star Metric) by 30%● developed product roadmap, defined and analysed key metrics, formed and prioritised backlog, generated and tested hypotheses, and conducted customer interviews/usability tests● hired and managed 7 employees (2 backend developers, 2 frontend developers, 2 analysts, 1 designer, 2 QA)● mentored 3 junior product managers Show less